Street level views of marketing & advertising in Idaho
Fahlgren Mortine has added Shelbi Haas as an Account Associate in their Boise office, to support clients such as J.R. Simplot Company and NeighborWorks Boise.
She was most recently a Sales and Marketing Coordinator for Hubble Homes, and previously served as a Marketing and Events Coordinator for the Idaho Lottery. Shelbi is a graduate of Boise State University, with a BBA in Marketing.
Congratulations Shelbi.
DaviesMoore in Boise continues to grow, most recently with the addition of Sean Winnett as Digital Marketing Specialist.
Sean is a Boise native, and graduate of Boise State University with a Bachelor’s degree in
Mass Communication & Journalism. Prior to joining DaviesMoore he has worked with other agencies such as Drake Cooper and Tribute Media.
Congratulations Sean.
Typochondria, the Boise State University Graphic Design Portfolio Show is coming up on Thursday, May 2nd at the Esther Simplot Performing Arts Academy.
This show features work from 18 designers from Boise State University, and includes a professional hour from 5:30 – 6:30 p.m., then opens to the public from 6:30 – 8:30 p.m.
Parking is available near the facility.
Red Sky Public Relations and Micron are co-sponsoring a day long “content marketing boot camp” workshop at Boise State University featuring Mark Ragan, on Friday April 19th. Details about the event are below:
Red Sky and Micron are proud to co-sponsor this one-day workshop where PR Daily and Ragan.com publisher and CEO Mark Ragan will show you how to develop a content strategy that turns prospects into buyers and converts readers into brand evangelists for your company.
Learn how to:
- Create content that is so useful that people will be compelled to share it — over and over again
- Become the #1 destination for customers and potential customers—and get this done on a tiny budget
- Integrate social media and content to boost your website traffic
- Generate leads for your sales force by writing must-read white papers for your customers
- Build a subscription list of customers, the media and key influencers and keep them coming back for more
- Build a rich editorial strategy without busting your budget with content curation
- Measure the success of your content strategy
Companies are quickly becoming their own media outlets. Gone are the days when brands depended on traditional media and advertising channels to win new customers, build buzz and visibility and engage powerful decision-makers.
Today, smart companies overhaul their websites and social media channels to take messages directly to customers, the traditional media and new influencers. On the lips of every marketer is the mantra, ‘content is the new marketing.’
During this total immersion workshop, you will learn all the latest tools and tactics to create compelling content to promote your company and boost your brand visibility with white papers, customer stories, how-to stories and user-generated information. You will hear real world examples from big brands like The Coca-Cola Company and also hear how smaller organizations on a limited budget can seize on content marketing to accomplish their communications goals.
Sign up NOW and receive a $150 discount! www.ragan.com/rd/yzcm-redskypr
Pricing for multiple employees ranges from $545(2+) to $395(10+). To get those discounts contact Shallonb@ragan.com.
PRSA Idaho is hosting Batter Up: Pitching in the New Media Landscape, featuring nationally-recognized media pitching coach Michael Smart on Thursday, September 20th.
This half-day event will cover topics such as:
This event will be held in the Jordan (A) Ballroom in the Student Union Building at Boise State University. It begins with breakfast at 8:30 a.m. and sessions start promptly at 9:00.
Costs are:
Online registration is available – and encouraged – through PRSA Idaho’s website. More details about the event and the guest speaker are available there as well.