Mitchell+Palmer announced this month that it won the business as agency of record for Boise-based Albertsons. The grocery chain owns 2,240 stores across the country under its corporate brand name, as well as Safeway, Vons, Jewel-Osco, Star Market, and more.
Super Bowl spots — the local edition
Looking for details on the local spots that ran during the Super Bowl? Our friend Don Day has you covered over at BoiseDev:
Education, banking, homes & oatmilk: Local ads run in Super Bowl (with video)
Boise in the background
As Don Day first reported at BoiseDev.com a few days ago, Boise and other areas around the Treasure Valley are currently serving as locations for a Toyota commercial shoot.
The shoot began over the weekend, and is scheduled to wrap today.
More details are available at BoiseDev.