Saturday evening, The Rockies happened. As an in-person event. Outdoors.
There was sun, and rain, and wind, and even some lightning in the distance. But Idaho spring weather aside, much credit to the Boise Advertising Federation and Idaho Advertising Federation for pulling off the show, making it comfortable for those who attended in person, and for offering a livestream for those that chose to watch from afar.
And now, a few highlights.
Best of Show
Duft Watterson
Idaho Transportation Department, ITD Distracted Driving Image
Gold Rockies
Mitchell + Palmer
Idaho Lottery, Goodness at Play
Mitchell + Palmer
Tobacco Connection, Uncle Bob – Wisdom | Trouble | #1
Duft Watterson
Washington Trust Bank, Can’t
Duft Watterson
Idaho Transportation Department, Ice Chest Stickers
Duft Watterson
HiRoad, HiRoad Car Mailer
Porter Pro Media
Bison Boys, Bison Boys
Duft Watterson
ITD, Distracted Driving Image
Name Brand
Mill 95, Here for the Hops
Drake Cooper
Light & Motion, Stella Pro Identity
Porter Pro Media
Bison Boys, Bison Boys Trailer
Name Brand
44 North Vodka, Vodka Grown in Idaho
Drake Cooper
Drake Cooper, 100% Employee Owned
Redfox Visual
#StopTheSpread
CLM Marketing & Advertising
Flying Pie, Flying Pie Brand Box
CLM Marketing & Advertising
Flying Pie, Flying Pie Brand
Gold highlights from the livestream, for those who are interested.
Silver Rockies
Far too many to list, but highlights from the Silver Awards portion of the show started here.
District XI ADDY Awards
Following the Rockies judging, all Gold winners are automatically forwarded to competition at the regional level, and Silver award winners had the option of forwarding their entries as well. Among those receiving ADDY Awards at the regional level were:
Silver ADDY
Porter Pro Media
Bison Boys, Bison Boys Trailer
Gold ADDY
Drake Cooper
Drake Cooper, 100% Employee Owned
Regional ADDY Best of Show
Against
Payette Brewing Company, Payette Can Redesign
The National ADDY Awards Show will be held virtually on June 11th.
Missed the show, or want to watch it again? The full livestream — including the evening-ending fireworks — is available on YouTube.
Congratulations to all of the winners.