It appears they found the right candidate inside their own four walls, so to speak.Continue reading “The call came from inside”
People in the agency business come and go on a regular basis. For any number of reasons. While the trends may not be as pronounced locally as they are at a national level, it certainly happens.
But every once in a while there’s a departure that makes us stand up and take notice. In recent months, there have been two.
In late November, Marc Cowlin exited his role as VP of Content and Digital Marketing at Duft Watterson, and in doing so effectively shuttered the shop’s San Francisco presence. A little digging around LinkedIn in the weeks that followed revealed that he is now with BlueOwl, a San Francisco-based technology company.
Separately, in late December Jeremy Chase left Drake Cooper (again), this time to take on the role of VP of Business Development at Salt Lake City-based Love Communications. The update came a couple weeks after Drake Cooper’s announcement that agency ownership had been converted to an ESOP structure.
I do not presume to know the reasons behind either of these departures, as there’s always more to the story than what may be shared publicly.
I’ve known both Jeremy and Marc for many years, and wish them nothing but the best in their respective new roles.
To its employees.
As noted in the Boise Dev story, the company converted to an employee stock ownership plan (ESOP) structure, according to former majority owner and CEO Jamie Cooper. That means about 50 of the company’s current employees now make up the ownership of the company.
There are 42 privately-held ESOP companies in Idaho, and only a handful that are 100% employee owned. Perhaps the most well known locally and regionally is the nation’s third-largest — WinCo Foods — with 20,000 employee-owners. Drake Cooper now joins approximately 3% of marketing and advertising firms nationwide that are employee owned.
In becoming an ESOP, Drake Cooper preserves local ownership and its independent advertising agency status. The agency’s management team and Cooper’s role as CEO will remain the same through 2022. During that time, they will focus on building a stronger board of directors with advertising industry expertise, and creating a new role for a GM/President to help guide Drake Cooper and its employee-owners into the future.
Speaking of programs for nonprofits…
Each year we’re inspired by the nonprofit applicants that come through our office. The entire agency gets a say in who we choose, and it’s a process we take very seriously. Not only do we look for inspiring causes, but how well the organizations express their needs. It could be as direct as a website and new branding, or it’s a problem that needs to be solved, like an increase in membership or awareness.
So, why do we do this?
We are devoted to building a better community where everyone shares the responsibility of making it a better place to work and live. Ultimately, we hope that our joint work will increase awareness and understanding while inspiring those to take action around a meaningful cause.
Curious to see if you or a nonprofit you love qualifies?
We want to hear from applicants who are proactive, full of swagger, and ready to kick ass and take shit to the next level. We’re also looking for applicants who are trying to make a positive, more inclusive impact on the world. This project is rooted in having fun and making a difference. Applicants must be an IRS designated 501(c)(3) organization with a charitable cause.
Drake Cooper is looking for a new Creative Director to join their team.
From the job description:
Our mantra is – We Build Brands for the Ambitious.
To achieve that statement, Drake Cooper is seeking a collaborative, open-minded, and inspiring creative leader, with a willingness to set the tone by being hands-on. Our new Creative Director will make sure our creativity solves our clients’ most pressing issues and helps them achieve their most significant opportunities.
This is an instrumental creative role in the agency, guiding the creative vision for Drake Cooper. Reporting to the CEO, the Creative Director will oversee a talented group of artists, writers, and creatives charged with developing innovative advertising and marketing for clients that span multiple verticals such as real estate, retail, food and beverage, and travel and tourism. The Creative Director will work collaboratively across the agency developing successful campaigns that reach audiences via traditional, digital, and social platforms.
If you have a career goal to inspire, create, and innovate, this is the role for you.
Who You Are.
- 10+ years of creative experience — specifically in advertising agencies, with 5+ years in a creative leadership capacity, directly supervising creatives
- Someone who thinks conceptually, and has experience turning compelling conceptual ideas into successful advertising and marketing
- Proven track record of breakthrough creative development and business success
- Culture champion — you will have built and shaped agency culture that has resulted in a highly innovative, diverse, and engaged team
- Experience in emergent digital visual design trends, including Print, OOH, Interactive, UI/UX, Email, Mobile, and Social
- Experience overseeing the design of physical brand experiences
- Deep expertise in developing print, digital, and broadcast campaigns
- Advanced knowledge of creative development for advertising and promotional spots and content, along with knowledge of scriptwriting, motion graphics, editing, and music
- Solid strategic understanding of brand strategy and market positioning to ensure a consistently modern voice across multiple client verticals
- Open-minded and adaptive to how data, analytics, and other innovations can help inform the development of more effective creative
- An outstanding collaborator and communicator who can work across multiple functions and internal teams with a strong executive-level presence
- Have a strong appreciation of popular culture and avidly contribute to an understanding of the interests of our clients’ audiences
- Deep passion for storytelling, advertising, marketing, film, etc.
- Bachelor’s degree preferred