If you follow an industry long enough, you start to see the same patterns and cycles repeat themselves every so often. The ebbs and flows of staffing as clients come and go through different shops. The shouting from the rooftops PR pushes, followed by periods of radio silence.
This one is no exception.
Every decade or so, there’s another wave of new businesses that make an appearance. Call them agencies, call them creative shops — whatever label you choose to put on them, it happens like clockwork. Some survive, some thrive, and others wilt away.
Often, those new agencies are formed by senior or experienced staff from other agencies that want to be in charge of their own destiny.
It continued earlier this year with the launch of Against. Founded by former Drake Cooper staffers Jennie Myers and Brad Weigle, Against bills themselves as a creative company that “focuses on helping companies define their purpose and rebel against the norm.”
Collectively, Myers and Weigle have over 20 years of experience, and have worked with clients in myriad industries, from finance and technology to consumer packaged goods, real estate and much more.
Duft Watterson in Boise is looking for an Account Manager to join their team. From the job description posted on their website:
As an account manager, you’ll be part of a forward-leaning team of marketing writers, artists, strategists and digital natives who help brands discover their true customer value, and then use that knowledge to develop innovative advertising campaigns to demonstrate that value at every turn.
In the account manager role, you’ll have the unique opportunity to manage a single client located on the east coast, which just so happens to be one of the most innovative healthcare providers in the nation. You’ll coordinate and ensure the quality of the healthcare system’s marketing projects, including collateral materials, campaigns, promotions, and special initiatives that elevate their brand. You’ll also work directly with client key stakeholders to support organizational priorities and help build strong community support as well as brand loyalty.
We got word recently of a couple moves affecting shops in the Boise area:
In February, Jason Sievers moved from DaviesMoore — where he most recently served as Creative Director — to One Stone, where he’s Creative Director for Two Birds, the student-led creative studio. The move also reunites Sievers with Michael Reagan, who spent 17 years with DaviesMoore prior to joining One Stone.
The content marketing/account coordinator will integrate with the entire agency, but you’ll work directly with our Director of Content Marketing and Digital. You’ll help create engaging content, run campaigns focused on delivering brand awareness, improved search and audience conversions and coordinate/project manage projects across the entire agency.
And you are?
You love the craft of writing and running content campaigns. You eagerly learn the latest industry trends and jump in the help wherever needed and ensure projects are delivered on time and with the highest quality. You pay attention to details and know how to build and manage a mean project schedule.
Create content for white papers, infographics, ebooks, emails, product demonstration videos, web content, multimedia presentations, etc.
Lock arms with creative team to develop smart and effective content that drives conversions
Absorb and understand clients and industry experts to do deep dives on their products and services.
Willingly iterate and improve content based on market learnings and team feedback.
Measure content campaigns against goals to meet digital conversions and client KPIs.
Coordinate projects across the agency to assure they are delivered on-time and within budget.
The vacancy was short-lived, however, as SMG recently announced that Jaime Ekman has taken the helm of the company as president and COO. This marks Ekman’s second go-around with the company originally founded by her father, Ken Stoltz. She most recently spent the past eight years with Castor & Pollux, now a Nestle Purina brand.
Shortly after taking the reins, Ekman appointed Kate Holgate creative director, and announced that Crissie McDowell will be rejoining the agency as associate creative director. Holgate has been with SMG for 16 years, progressing from art director to associate creative director and now to her current role. McDowell rejoins the agency, having been an art director from 2006 to 2015.
The second ripple: Duft Watterson
Shortly after their departure from Stoltz Marketing Group, Duft Watterson emerged as a new addition to the agency lineup in the Treasure Valley.
According to their website, Duft Watterson is led by Ward Duft as co-founder, CEO and creative director, and Jill Watterson as co-founder, COO and head of client service. Joining them are two other former SMG colleagues, Marc Cowlin as director of content and digital, and Tony Hart as associate creative director.
Rounding out the Duft Watterson team is designer Madeleine Godwin, Kesey Badgett handling branding and digital, accounting specialist Talia Spencer, and Lisa Cloyd as account manager.
Duft Watterson is based in Boise, and also has a presence in the San Francisco bay area.
The Oliver Russell connection
How does Oliver Russell factor into all of this, you ask? The answer, of course, lies in the moves outlined above. At the end of her first stint with Stoltz Marketing Group in 2015, Crissie McDowell departed to join Oliver Russell, where she’s spent the past three years as a senior art director.
Time will tell what — if any — other fallout there will be as a result this shakeup in the Boise-area agency scene. Is there more to the story? Most definitely. But those are details that are best left to the parties involved to share (or not share) as they see fit.
On a personal note:
As some may know, I spent several years at Stoltz Marketing Group, and have worked with many of the people mentioned here. That being said, I’ve done my best to be as impartial an unbiased as it relates to these changes. Hopefully it came across that way.