New hires, new titles

Quick spin around (somewhat) recent new hires and related news:

Over the summer, DaviesMoore added a few new folks to their team: Account Coordinator Andrew Greenblatt, Digital Marketing and Media Specialist Shannon Reilly, and Account Coordinator Nick Kuzio.

Stoltz Marketing Group recently announced the addition of Content Strategist Jake Smith, and Account Coordinator Erick Gutierrez.

Elsewhere, Marc Cowlin was promoted to VP of Content and Digital Marketing at Duft Watterson.

People on the move

Some recent moves and new hires of late:

Christina Hirsch recently joined DaviesMoore as an Account Executive.

Duft Watterson added Lindsey Lankford as an Account Coordinator, Jamie Donley as an Account Manager, and Alex Rhodes as an Art Director.

Over at Foerstel Design, Katy Kithcart and Greg Montemurro have joined the team as Junior Art Director and Art Director, respectively.

Elsewhere, Drake Cooper looks to be once again flirting with the 50-employee mark, based on a quick count of DC’ers on their site.

Musical chairs

We got word recently of a couple moves affecting shops in the Boise area:

Jason SIieversIn February, Jason Sievers moved from DaviesMoore — where he most recently served as Creative Director — to One Stone, where he’s Creative Director for Two Birds, the student-led creative studio. The move also reunites Sievers with Michael Reagan, who spent 17 years with DaviesMoore prior to joining One Stone.

Dan StoneDan Stone also recently moved from Oliver Russell — where he was Senior Copywriter — to Duft Watterson, in the same capacity. It also reunites Stone with a few of his former Stoltz Marketing Group colleagues, including Ward Duft, Jill Watterson, and Tony Hart.

Big boulder in a little pond

You’ve seen it. And probably done it more than once. You’ve picked up that big, heavy rock and heaved it into a pond.

First there’s the big splash.

Then the ripples spread. And spread.

Ripples in water

As we rolled into 2018, the boulder dropped with the seemingly abrupt departure of Ward Duft and Jill Watterson from Stoltz Marketing Group.

Shortly thereafter, a new player emerged in the Boise agency game, and at least two other shops have been pulled into the fray.

The first ripple: Stoltz Marketing Group

The departure of Duft and Watterson left an obvious hole at the top of the agency, as they represented two-thirds of the new leadership announced in the summer of 2017.

The vacancy was short-lived, however, as SMG recently announced that Jaime Ekman has taken the helm of the company as president and COO. This marks Ekman’s second go-around with the company originally founded by her father, Ken Stoltz. She most recently spent the past eight years with Castor & Pollux, now a Nestle Purina brand.

Shortly after taking the reins, Ekman appointed Kate Holgate creative director, and announced that Crissie McDowell will be rejoining the agency as associate creative director. Holgate has been with SMG for 16 years, progressing from art director to associate creative director and now to her current role. McDowell rejoins the agency, having been an art director from 2006 to 2015.

The second ripple: Duft Watterson

Shortly after their departure from Stoltz Marketing Group, Duft Watterson emerged as a new addition to the agency lineup in the Treasure Valley.

According to their website, Duft Watterson is led by Ward Duft as co-founder, CEO and creative director, and Jill Watterson as co-founder, COO and head of client service. Joining them are two other former SMG colleagues, Marc Cowlin as director of content and digital, and Tony Hart as associate creative director.

Rounding out the Duft Watterson team is designer Madeleine Godwin, Kesey Badgett handling branding and digital, accounting specialist Talia Spencer, and Lisa Cloyd as account manager.

Duft Watterson is based in Boise, and also has a presence in the San Francisco bay area.

The Oliver Russell connection

How does Oliver Russell factor into all of this, you ask? The answer, of course, lies in the moves outlined above. At the end of her first stint with Stoltz Marketing Group in 2015, Crissie McDowell departed to join Oliver Russell, where she’s spent the past three years as a senior art director.

The DaviesMoore association

Similarly, DaviesMoore factors into the drama, as Lisa Cloyd spent a short stint with them as director of client services, before joining Duft Watterson in January.

The rest

Time will tell what — if any — other fallout there will be as a result this shakeup in the Boise-area agency scene. Is there more to the story? Most definitely. But those are details that are best left to the parties involved to share (or not share) as they see fit.


On a personal note:
As some may know, I spent several years at Stoltz Marketing Group, and have worked with many of the people mentioned here. That being said, I’ve done my best to be as impartial an unbiased as it relates to these changes. Hopefully it came across that way.