2018 Rockie Awards Show

The 2018 Rockie Awards Show was a raucous and rowdy affair as usual, and good times were had all around.

A few notables from Saturday night’s event:

The Silver Medal Award went to Sherie Moody-St. Clair from the Idaho Lottery

Drake Cooper took home Best of Show for their J. A. and Kathryn Albertson Family Foundation work.

Oliver Russell and Scentsy both won at the regional level as well — a Gold regional ADDY for Oliver Russell and a Silver for Scentsy. Oliver Russell’s submission has since been forwarded to the national competition.

Congratulations to all the winners.

From the “Things we’ve neglected to write about” file

A couple of old news items, but for those tho may have missed it…

Idaho Lottery awards new contracts

Last November, Mitchell+Palmer and CLM were awarded marketing services contracts from the Idaho Lottery. Mitchell+Palmer now handles creative services for the Lottery, while CLM added strategic planning services for the Lottery, in addition to the media planning and buying services, which they’ve handled since January 2013.

A full release from the Idaho Lottery is available here.

The Drake Cooper has been sold

Not the agency, the building.

Lottery results are in

And it’s a split decision.

While we first got wind of this a couple of weeks ago, last Friday the Idaho Lottery made the news official:

Drake Cooper and CLM have both been awarded marketing services contracts.

Drake will handle all strategic planning and creative services while CLM will handle all media services.

From the folks at the Idaho Lottery:

“The current incumbent, Davies Moore of Boise, has been a pleasure to work with, has done an excellent job for the Idaho Lottery, and was in the running for elements of the contract going forward. However, good government practices require that we take significant contracts out for competitive bid when those contracts expire on their terms,” explained Idaho Lottery Director Jeff Anderson. “The announcement of our Intent to Award these contracts to both Drake Cooper and CLM was a result of their responsiveness to our Request for Proposals. I´m confident both local agencies will meet our marketing and advertising needs by providing the best value possible to the citizens of Idaho.”

“As a responsible state agency, the bidding process is healthy for us to achieve our goals and maximize our benefits to Idaho’s public schools and the State’s permanent buildings,” added Sherie Moody-St. Clair, Idaho Lottery Marketing Director. “We’re fortunate in Idaho that we have so many talented advertising agencies to work with. By separating the services, this unique idea will allow us the opportunity to have more resources available to provide responsible and effective marketing campaigns.”

Both contracts begin on January 1, 2013.

Feeling Lucky?

If so, you might want to take a look at the latest RFP issued by the Idaho Lottery. Well, three separate RFPs, if you really want to get technical about it.

According to the RFP letter issued by the Lottery:

The Idaho Lottery is issuing three separate Requests for Proposal (RFP); one for Media Services, one for Creative Services, and one for Strategic Planning. It is our intent to solicit proposals from responsible, responsive, and experienced firms who can provide one or more of these services. If applicable, Respondents may provide a bundled, full service price option as outlined in the three separate RFPs. This RFP document is designed to provide vendors with the information necessary for the preparation of competitive proposals to acquire the Idaho Lottery’s business.

Anyone interested in learning more about the components of the Idaho Lottery RFP can do so on the Marketing Services RFP page of the Idaho Lottery’s website.

The Idaho Lottery account is currently held by DaviesMoore, which was awarded the contract based in 2009, after the Lottery’s last venture into the RFP world.

And yes, I blatantly stole the headline for this post from here.

Top Nine of 2009

Curious as to which Idaho Ad Agencies posts were the most popular last year? Well, I was.  So below you’ll find the top posts of 2009, based on traffic to individual posts.

  1. Your Thoughts: The Idaho Lottery
  2. Rockies – The Winners: Public Relations
  3. Changes at Drake Cooper
  4. Idaho Lottery Awards Marketing Services Contract to DaviesMoore
  5. The New Boise Agency Suspense is Over
  6. Hey Boise: Portland’s Talking Smack
  7. Rockies – The Winners: Public Service
  8. Spotlight on Creative: To Hell With Prep
  9. Ignite Boise 02

A couple of disclaimers: The site was moved over to it’s current location in April of last year, so numbers from the first few months could be a bit off.  Also, since you can read individual posts on the home page without clicking through, that (most likely) has impacted the numbers as well.

But there you have it.  And off we roll into 2010.

Your Thoughts: The Idaho Lottery

Yes, the Idaho Lottery is always a subject that will get people talking.  It’s a high profile account and extremely visible work.

That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds.  To date I’ve seen television spots, billboards and banner ads, and it wouldn’t surprise me to find out that radio is also running.

I’m going to reserve judgement on the work, because I’d like to know what you, dear readers, think of it.  Good? Bad? Indifferent?

The comment lines are open, but let’s keep things civil and professional.

George Parker Does Not Hate Everything

Believe it or not, it’s true — there’s proof!

Kidding aside, during an appearance on Episode 63 of The BeanCast, George Parker had a few complimentary words for the work that Drake Cooper has done over the years for the Idaho Lottery.

The brief comment came in the context of a discussion that he and the other panelists were having about the PlaidNation Tour, their travels, and Plaid’s desire to recognize great work that comes out of shops in different cities.  If you’re interested in listening, the discussion surrounding the tour takes place just over an hour into the show.

P.S. – All in good fun George, all in good fun.

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Today the Idaho Lottery announced that, after a competitive review, they have awarded the Marketing Services Contract to DaviesMoore.

From the Idaho Lottery’s press release:

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Boise – The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.

“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”

After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.

“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”

Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009.  Collectively, the two groups bring together over 65 years of advertising experience in Idaho.  As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.

The contract, which had been held by Drake Cooper, will go into effect on July 1, 2009.  The contract is slated for an 18 month time period, with two one-year options for renewal.

And Now the Waiting Begins

Waiting you ask?  For what?

Yesterday (April 29th) at 5:00 was the deadline for all response materials to be delivered to the Idaho Lottery for their current RFP.  Now, those who responded are playing the waiting game.

Now the pressure is on the folks at the Idaho Lottery to work their way through all of the materials that were submitted (NOTE – I have no count of how many firms submitted materials), and make their decisions.

A decision is expected in mid-May.