Have you met the new BAF Board yet?

Recently, our friends at the Boise Advertising Federation sent us some information about this year’s Board of Directors:


BOISE, ID – The Boise Advertising Federation (BAF) elected its 2015/2016 Board of Directors at the organization’s annual installation of the board event in Boise, Idaho. The incoming board includes a mix of advertising agency, client side and media professionals representing 7 area advertising agencies, 3 media groups and 2 local organizations. Tyler LaDouceur (President), Lacy Wiest (1st Vice President), Andy Petersen (2nd Vice President) and Katherine Johnson (Chairman) represent the board’s leadership team.

Established in 1910, the BAF is the oldest trade organization in the state of Idaho with the purpose of educating and promoting professional development among its membership, and guiding and protecting the advertising industry from unwanted legislation. As a non-profit volunteer organization, the BAF relies on the assistance of local marketing and advertising professionals to organize annual events such as the Rockies, Get Your Think On!, and the Legends of Advertising Golf Tournament. The BAF has 118 members in Boise, and is sponsored by National CineMedia with in-kind sponsorships from ESP Printing and Hampton Inn.

The Board of Directors is represented by the following area marketing professionals:

Tyler LaDouceur, President – Oliver Russell Mitchell + Palmer
Lacy Wiest, 1st Vice President – KTVB
Andy Petersen, 2nd Vice President – Mitchell + Palmer
Jessica Moon, Rockies Judging Chair – DaviesMoore
Tracey Green, Education Chair – National CineMedia
Max White, Design Chair – CLM
Erin Trimble, Controller – Idaho Medical Association
Kallee McGrady, Events Chair – DaviesMoore
Val Koonce, Sponsorships Chair – KBOI-2
Melinda Mansfield, Web Master – DaviesMoore
Jay Bowen, Rockies Show Chair – Stoltz Marketing Group
Kendall Shew, Membership Chair – KBOI-2
Joan Cleary, Treasurer/Secretary – c308 Marketing
Katherine Johnson, Chairman – YMCA Treasure Valley
Dylan Amundson, Past Chairman – Drake Cooper

New hire at Stoltz Marketing Group

Stoltz Marketing Group has added to their staff recently, with the hire of Jay Bowen as Senior Account Director. From their recent release about the hire:

Stoltz Marketing Group (SMG), a Boise-based integrated marketing communications company, recently welcomed Jay Bowen as senior account director with a specialty in content and marketing automation.

In her new position, Bowen will oversee accounts in a variety of industries, including financial and professional services, retail, foodservice, and construction and maintenance.

“Jay is an innovative marketing game-changer in the digital space,” SMG President Ken Stoltz said. “She will help broaden our services in account management and digital marketing capabilities, and we are thrilled to have her on board.”

Prior to SMG, Bowen was VP of Sales and Marketing at Metageek, and Digital Content Director at DaviesMoore before that. She has over 15 years of agency and client-side experience working in the technology and digital space in South Africa, London, and the United States in a broad range of industry sectors such as travel, telecommunications/cable, government, non-profit, and financial. Bowen has degrees in both marketing and journalism from the London School of Marketing.

In addition to her experience in marketing, Bowen is the founder of Idaho Women in STEM, a nonprofit that raises scholarship money for young women who want to study STEM subjects in Idaho. She is also on the board of directors for the Boise Advertising Federation and recently represented the STEM space on the TEDx Woman Boise panel event.

Congratulations Jay.