IdahoRadioNews: My my, changes are afoot

A number of changes are rolling across the radio dials of Boise and Twin Falls. Stations are changing hands, flipping formats, and getting new competitors.

On October 31st, KSAS/103.3 Kiss FM moved up the dial to 103.5 FM. This was the first, and for the Boise market at least, most visible part of a plan that’s been in the works since 2006.

myShortly after KSAS moved, a brand new station joined the radio dial at 102.7 FM. The station moved in from Elko, NV – getting a prized transmitter on Deer Point with full coverage of the Boise market. It took on the call letters KZMG (the long-time heritage call letters of Magic 93.1, which date back to April of 1990; the new station has no direct relation to Magic).

KZMG signed on playing non-stop music under the name My 102.7 FM — taking aim at KCIX/Mix 106 and to some degree KXLT/107.9 Lite FM.  News came late last week that FM Idaho/Impact Radio would purchase the station from its current owner, giving Impact a new, full-market signal. The station should complement sister KWYD/Wild 101 with female demographics and sales efforts, in much the same way Town Square Media’s (formerly Peak Broadcasting) Kiss FM & Mix 106 do.

With recent shifts at KRVB/94.9 The River, the number of stations playing some version of pop or adult contemporary hits stands at six – KWYD/Wild 101, KSAS/103.5 Kiss FM, KCIX/Mix 106, KZMG/My 102.7, KRVB/94.9 The River and KXLT/107.9 Lite FM. You can visualize the way the stations lay out with this handy little chart:


La PerronaThe next piece of the puzzle is the purchase of KINF-FM from Impact Radio by Lee Family Broadcasting of Twin Falls. KINF currently serves both the Boise and Twin Falls markets, but soon will shift entirely toward the Magic Valley. Lee Family announced it would buy KINF and flip the format from talk to  Regional Mexican under the name La Perrona 99.1 FM with call letters KPNA.

It’s my understanding a few more things will change up affecting some stations not listed here in coming weeks. We’ll provide an update on that soon.

Update: If it wasn’t clear which station Impact was targeting, this Facebook post makes it so:

Screen Shot 2013-12-16 at 2.09.28 PM

Don Day is the Digital Sales & Product Manager for KTVB, and wrote and edited for more than six years.

IdahoRadioNews: Changes in sports radio

Another change is coming to the Boise radio dial. KINF-AM 730 will pick up the ESPN Radio contract in the market, effective January 1, according to the station.

The lineup has not yet been announced by Impact Radio, which owns the station. The move will force some changes at KTIK/93-1 The Ticket – which currently has the ESPN contract in the market. Jeff Caves, the station’s afternoon host, said he could not comment – but Impact GM Darrell Calton told me that 730 AM will be the exclusive home for ESPN content.

KTIK, for now, still has its tentpoles: Jim Rome (syndicated by Premiere Radio Networks), and local afternoon show Idaho Sports Talk.

In October, KTIK’s owner Cumulus announced it would drop ESPN in favor of CBS Sports Radio in 47 markets.

KINF-AM currently airs news/talk programming. This move will give the Boise market three major sports stations, along with KFXD/Sports 630.

Standard disclosure: Don Day wrote the blog for more than six years and currently manages digital sales & products for KTVB.