Recently commentary published on MediaPost’s Media Insider:
Future Of Agency Business Is With Small And Mid-Sized Regionals
The Impending War for Talent
It’s a unique challenge facing companies over the next few years. How to find the people coming into the workforce who have some measure of experience, vs. balancing hiring people you’ll have to train on your own? Couple this with the challenge of the “entitled” employee, and you can see how hiring will be even more important going forward.
Read the full article about The Impending War for Talent on MediaPost
Media News with a Local Spin
Something we stumbled across recently over at MediaPost:
Belo Partners With Yahoo To Bundle Inventory
Can’t say for sure what it will ultimately mean to a site like KTVB’s, but maybe our friends over there can weigh in with more information.
Positive News on the Media Front
Two separate articles in the past week have both pointed to some positive news from the media side of this business:
Radio Revenues Rebound in 2Q, Auto Ads Up – via MediaPost
TV ad sales looking solid for second half – via The Hollywood Reporter
Give the articles a read and decide for yourself. Are they right? Wrong? Are you seeing things out there these days that support these theories?
Headline Roundup
From Kohl’s To Nordstrom, Registers Ringing – via MediaPost
A Digital Boot Camp to Groom Talent for Agencies – via New York Times
The Pocket Guide to Defensive Branding – via Ad Age
On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age
Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek
Digital Dissonance – via Adweek
Our Measurement Problem Begins With Definitions – via Ad Age
Traditional Ads Yield Social Traction– via Adweek