Recently commentary published on MediaPost’s Media Insider:
It’s a unique challenge facing companies over the next few years. How to find the people coming into the workforce who have some measure of experience, vs. balancing hiring people you’ll have to train on your own? Couple this with the challenge of the “entitled” employee, and you can see how hiring will be even more important going forward.
Two separate articles in the past week have both pointed to some positive news from the media side of this business:
Give the articles a read and decide for yourself. Are they right? Wrong? Are you seeing things out there these days that support these theories?
Our Measurement Problem Begins With Definitions – via Ad Age
Traditional Ads Yield Social Traction– via Adweek
Just because we haven’t done one of these in a while… A few headlines from around the industry:
A few articles that caught our eye over the past week:
BK’s ‘Whopper Freakout’ Wins Grand Effie – via Adweek
A few stories that caught our eye over the past week.
Anatomy of The Consumer: Touch – via MediaPost
Actors Unions OK Commercial Deal – via MediaPost
Here are a few stories that caught our eye over the past several days:
Direct Mail Doomed, Long Live Email – via MediaPost
Marketers Losing Respect for Magazines? – via Ad Age