A street-level view of most things marketing, communications and advertising in Idaho
It’s a unique challenge facing companies over the next few years. How to find the people coming into the workforce who have some measure of experience, vs. balancing hiring people you’ll have to train on your own? Couple this with the challenge of the “entitled” employee, and you can see how hiring will be even more important going forward.
Read the full article about The Impending War for Talent on MediaPost
Something we stumbled across recently over at MediaPost:
Belo Partners With Yahoo To Bundle Inventory
Can’t say for sure what it will ultimately mean to a site like KTVB’s, but maybe our friends over there can weigh in with more information.
Two separate articles in the past week have both pointed to some positive news from the media side of this business:
Radio Revenues Rebound in 2Q, Auto Ads Up – via MediaPost
TV ad sales looking solid for second half – via The Hollywood Reporter
Give the articles a read and decide for yourself. Are they right? Wrong? Are you seeing things out there these days that support these theories?
From Kohl’s To Nordstrom, Registers Ringing – via MediaPost
A Digital Boot Camp to Groom Talent for Agencies – via New York Times
The Pocket Guide to Defensive Branding – via Ad Age
On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age
Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek
Digital Dissonance – via Adweek
Our Measurement Problem Begins With Definitions – via Ad Age
Traditional Ads Yield Social Traction– via Adweek
Just because we haven’t done one of these in a while… A few headlines from around the industry:
Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014 – via MediaPost
Welcome to the New Normal – via Talent Zoo
Employee Benefits – via Brandweek
Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent – via Ad Age
Here are a few headlines from around the interwebs that caught our attention recently:
Ad Biz Faces the ‘New Normal’ – via Adweek
Agencies Get Social– via Adweek
Advertiser Outcasts– via Adweek
Timing is Everything: Handing Off The Baton As A Team – via MediaPost
A few articles that caught our eye over the past week:
Six Ways to Avoid Landing in the Product Failure Bin – via Fast Company
A Case for Non-Ad Revenue on the Web – via The New York Times
Most Marketers Ignore Brand Metrics Online – via Adweek
7 Myths Of Metrics – via MediaPost
Del Monte CMO: Spend During Downturn — or Else – via Ad Age
BK’s ‘Whopper Freakout’ Wins Grand Effie – via Adweek
CC, DoubleTake Bringing Ads to Baggage Carousels – via Mediaweek
A few stories that caught our eye over the past week.
Google Connects Offline Behavior To Digital Marketing – via MediaPost
Anatomy of The Consumer: Touch – via MediaPost
Actors Unions OK Commercial Deal – via MediaPost
Like Lambs to the Slaughter – via Adweek
Nielsen Finds ‘Cord-Cutting’ Is Real, But Cuts Both Ways: Online Video Churns Almost As Much As TV – via MediaPost
Campaigns Address Today’s Anxieties by Looking Back – via The New York Times
Here are a few stories that caught our eye over the past several days:
Why Do Chief Marketing Officers Have A Short Shelf Life? – via Forbes
Short-Term Success Or Long-Term Vision? – via MediaPost
Direct Mail Doomed, Long Live Email – via MediaPost
Marketers Losing Respect for Magazines? – via Ad Age
A collection of headlines and articles from the past several days:
Radio Needs To Get More Creative – via MediaPost
Will Radio Broadcasters Tune Out Arbitron? – via BNET
The New Next: It’s What’s on the Inside that Counts– via MediaPost
The Scale of Social Media – via Adweek
Touting Good Works, Marketers Make Stars Of Those They Help – via Forbes