The Impending War for Talent

It’s a unique challenge facing companies over the next few years. How to find the people coming into the workforce who have some measure of experience, vs. balancing hiring people you’ll have to train on your own? Couple this with the challenge of the “entitled” employee, and you can see how hiring will be even more important going forward.

Read the full article about The Impending War for Talent on MediaPost

Positive News on the Media Front

Two separate articles in the past week have both pointed to some positive news from the media side of this business:

Radio Revenues Rebound in 2Q, Auto Ads Up – via MediaPost

TV ad sales looking solid for second half – via The Hollywood Reporter

Give the articles a read and decide for yourself.  Are they right? Wrong? Are you seeing things out there these days that support these theories?

Headline Roundup

From Kohl’s To Nordstrom, Registers Ringing – via MediaPost

A Digital Boot Camp to Groom Talent for Agencies – via New York Times

The Pocket Guide to Defensive Branding – via Ad Age

On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age

Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek

Digital Dissonance – via Adweek

Our Measurement Problem Begins With Definitions – via Ad Age

Traditional Ads Yield Social Traction– via Adweek

Our Measurement Problem Begins With Definitions

Headline Roundup: June 1 – 5

A few articles that caught our eye over the past week:

Six Ways to Avoid Landing in the Product Failure Bin – via Fast Company

A Case for Non-Ad Revenue on the Web – via The New York Times

Most Marketers Ignore Brand Metrics Online – via Adweek

7 Myths Of Metrics – via MediaPost

Del Monte CMO: Spend During Downturn — or Else – via Ad Age

BK’s ‘Whopper Freakout’ Wins Grand Effie – via Adweek

CC, DoubleTake Bringing Ads to Baggage Carousels – via Mediaweek

Headline Roundup: May 25 – 29

A few stories that caught our eye over the past week.

Google Connects Offline Behavior To Digital Marketing – via MediaPost

Anatomy of The Consumer: Touch – via MediaPost

Actors Unions OK Commercial Deal – via MediaPost

Like Lambs to the Slaughter – via Adweek

Nielsen Finds ‘Cord-Cutting’ Is Real, But Cuts Both Ways: Online Video Churns Almost As Much As TV – via MediaPost

Campaigns Address Today’s Anxieties by Looking Back – via The New York Times

When Will Marketers Boost Spending? – via Brandweek