Street level views of marketing & advertising in Idaho
From Kohl’s To Nordstrom, Registers Ringing – via MediaPost
A Digital Boot Camp to Groom Talent for Agencies – via New York Times
The Pocket Guide to Defensive Branding – via Ad Age
On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age
Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek
Digital Dissonance – via Adweek
Our Measurement Problem Begins With Definitions – via Ad Age
Traditional Ads Yield Social Traction– via Adweek
Just because we haven’t done one of these in a while… A few headlines from around the industry:
Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014 – via MediaPost
Welcome to the New Normal – via Talent Zoo
Employee Benefits – via Brandweek
Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent – via Ad Age
Here are a few headlines from around the interwebs that caught our attention recently:
Ad Biz Faces the ‘New Normal’ – via Adweek
Agencies Get Social– via Adweek
Advertiser Outcasts– via Adweek
Timing is Everything: Handing Off The Baton As A Team – via MediaPost
A few articles that caught our eye over the past week:
Six Ways to Avoid Landing in the Product Failure Bin – via Fast Company
A Case for Non-Ad Revenue on the Web – via The New York Times
Most Marketers Ignore Brand Metrics Online – via Adweek
7 Myths Of Metrics – via MediaPost
Del Monte CMO: Spend During Downturn — or Else – via Ad Age
BK’s ‘Whopper Freakout’ Wins Grand Effie – via Adweek
CC, DoubleTake Bringing Ads to Baggage Carousels – via Mediaweek
A few stories that caught our eye over the past week.
Google Connects Offline Behavior To Digital Marketing – via MediaPost
Anatomy of The Consumer: Touch – via MediaPost
Actors Unions OK Commercial Deal – via MediaPost
Like Lambs to the Slaughter – via Adweek
Nielsen Finds ‘Cord-Cutting’ Is Real, But Cuts Both Ways: Online Video Churns Almost As Much As TV – via MediaPost
Campaigns Address Today’s Anxieties by Looking Back – via The New York Times