Mitchell+Palmer announced this month that it won the business as agency of record for Boise-based Albertsons. The grocery chain owns 2,240 stores across the country under its corporate brand name, as well as Safeway, Vons, Jewel-Osco, Star Market, and more.
Closing the loop
Things have come full circle for Morgan Lord.
Morgan recently rejoined CLM as a Senior Account Manager, according to a LinkedIn update. For those with long memories, you may recall that she began her agency career as a Media Buyer with the same shop, when it was known as Closed Loop Marketing & Advertising.
Prior to her CLM return, Morgan was with Mitchell + Palmer, most recently as Account & Media Director. She also spent time on the client side with Truckstop.com.
Congratulations to Morgan on the new role and return to the old stomping grounds.
And in related news, Mitchell + Palmer is looking for a new Media Director.
Who will the next Lottery winner be?
Back in March, the Idaho Lottery issued a Creative Services Request for Proposal. Not unusual, given that it’s a state agency, and the RFP calendar and process is pretty cyclical.
The question of who will be selected to provide creatives services for the Lottery is still to be determined. But we know one agency it won’t be.
Yesterday, incumbent shop Mitchell Palmer shared a post and video on their LinkedIn page wishing their friends at the Idaho Lottery success in finding their next creative partner.
For background and context, Mitchell + Palmer was awarded the creative portion of the Lottery’s work in 2015, following a similar RFP process.
The new creative services contract is scheduled to go into effect on July 1, 2021, according to the proposed timeline in the Idaho Lottery’s RFP. In 2012, the Lottery first issued separate contracts for creative and media. CLM has held the media portion of the contract since then, and added strategy in more recent years.
Job openings at Mitchell+Palmer
Mitchell+Palmer in Boise is looking to add a Digital Media Buyer and an Account Director to their team. From the respective job listings on their website:
Continue reading “Job openings at Mitchell+Palmer”Mitchell+Palmer picks up ISU
As first reported by the Idaho State Journal, Idaho State University has selected Mitchell+Palmer for its first comprehensive, statewide marketing and advertising campaign.
According to the article, the school entered into an eight-month, $975,000 contract with Mitchell+Palmer last month, with the majority of that budget allocated to media placement.
The article also mentions that Mitchell+Palmer previously worked on projects for Boise State University for more than a decade, but given the size and scope of this new relationship with ISU, it seems safe to presume that Boise State has been relegated to the “former clients” category.