From our friends at the Boise Advertising Federation:
Open Tabs: Mitchell+Palmer
This month, Open Tabs is back, and this time we’re raising a glass at Mitchell+Palmer.
Open Tabs is the BAF shop hop series that gives members, agencies, and vendors a behind-the-scenes look at Boise’s creative community. Each event features a different host, good drinks, great conversations, and a chance to step inside some of the city’s most inspiring creative spaces.
Next up: Mitchell+Palmer. One of Idaho’s largest full-service agencies, Mitchell+Palmer believes in the power of creativity to build the fortunes of brands. From their 7,500 square foot downtown office, their team handles everything from brand strategy and design to media, digital, and film, with an in-house video production studio to match. They’ve worked with national and regional brands across entertainment, education, finance, automotive, healthcare, and more.
Join us for an evening of darts, food, and drinks while you explore their space, meet the team behind the work, and connect with fellow members of Boise’s creative community.
Mitchell+Palmer announced this month that it won the business as agency of record for Boise-based Albertsons. The grocery chain owns 2,240 stores across the country under its corporate brand name, as well as Safeway, Vons, Jewel-Osco, Star Market, and more.
BoiseDev has the details.
Things have come full circle for Morgan Lord.
Morgan recently rejoined CLM as a Senior Account Manager, according to a LinkedIn update. For those with long memories, you may recall that she began her agency career as a Media Buyer with the same shop, when it was known as Closed Loop Marketing & Advertising.
Prior to her CLM return, Morgan was with Mitchell + Palmer, most recently as Account & Media Director. She also spent time on the client side with Truckstop.com.
Congratulations to Morgan on the new role and return to the old stomping grounds.
And in related news, Mitchell + Palmer is looking for a new Media Director.
Back in March, the Idaho Lottery issued a Creative Services Request for Proposal. Not unusual, given that it’s a state agency, and the RFP calendar and process is pretty cyclical.
The question of who will be selected to provide creatives services for the Lottery is still to be determined. But we know one agency it won’t be.
Yesterday, incumbent shop Mitchell Palmer shared a post and video on their LinkedIn page wishing their friends at the Idaho Lottery success in finding their next creative partner.
For background and context, Mitchell + Palmer was awarded the creative portion of the Lottery’s work in 2015, following a similar RFP process.
The new creative services contract is scheduled to go into effect on July 1, 2021, according to the proposed timeline in the Idaho Lottery’s RFP. In 2012, the Lottery first issued separate contracts for creative and media. CLM has held the media portion of the contract since then, and added strategy in more recent years.