Familiar names in this year’s 40 under 40

Accomplished Under 40

While looking through this year’s 40 under 40 – also known as the 14th annual Idaho Business Review Accomplished under 40 list – several familiar names were among this year’s honorees, including:

Karianne Fallow, Red Sky Public Relations

John Hardesty, Bodybuilding.com

Carolyn Lodge, DaviesMoore

Jennie Myers, Drake Cooper

Amanda Watson, Red Sky Public Relations

These, and the other 35 of this year’s Accomplished under 40 will be recognized at an awards ceremony on June 13th, and the 2013 Accomplished under 40 magazine will be published in the June 14th edition of the Idaho Business Review.

Congratulations to all.

Magic Valley Advertising Federation Luncheon

The next Magic Valley Advertising Federation luncheon is scheduled for Thursday, April 11th and will feature guest speakers Jessica Flynn, Karianne Fallow and Amanda Watson of Red Sky Public Relations, who will give a presentation on “Content and Community.”

The luncheon will be held at the Shilo Inn at 1586 Blue Lakes Blvd. N. in Twin Falls. Cost is $10 for members and $25 for non members. RSVPs and questions should be directed to Donna Cleland at 208-308-0830 or mvadfed@gmail.com.

Ragan Content Boot Camp

Red Sky Public Relations and Micron are co-sponsoring a day long “content marketing boot camp” workshop at Boise State University featuring Mark Ragan, on Friday April 19th. Details about the event are below:

Red Sky and Micron are proud to co-sponsor this one-day workshop where PR Daily and Ragan.com publisher and CEO Mark Ragan will show you how to develop a content strategy that turns prospects into buyers and converts readers into brand evangelists for your company.

Learn how to:

  • Create content that is so useful that people will be compelled to share it — over and over again
  • Become the #1 destination for customers and potential customers—and get this done on a tiny budget
  • Integrate social media and content to boost your website traffic
  • Generate leads for your sales force by writing must-read white papers for your customers
  • Build a subscription list of customers, the media and key influencers and keep them coming back for more
  • Build a rich editorial strategy without busting your budget with content curation
  • Measure the success of your content strategy

Companies are quickly becoming their own media outlets. Gone are the days when brands depended on traditional media and advertising channels to win new customers, build buzz and visibility and engage powerful decision-makers.

Today, smart companies overhaul their websites and social media channels to take messages directly to customers, the traditional media and new influencers. On the lips of every marketer is the mantra, ‘content is the new marketing.’

During this total immersion workshop, you will learn all the latest tools and tactics to create compelling content to promote your company and boost your brand visibility with white papers, customer stories, how-to stories and user-generated information. You will hear real world examples from big brands like The Coca-Cola Company and also hear how smaller organizations on a limited budget can seize on content marketing to accomplish their communications goals.

Sign up NOW and receive a $150 discount! www.ragan.com/rd/yzcm-redskypr

Pricing for multiple employees ranges from $545(2+) to $395(10+). To get those discounts contact Shallonb@ragan.com.

SOLD OUT — Second Annual Tour de Smashed

Update: Per the BAF’s Facebook page, this event is sold out.

The Boise Advertising Federation is hosting the second annual Tour de Smashed on Thursday, March 14th from 5:30 – 9:00. As with last year’s event, the Tour will make stops at a variety of different shops.

This year’s list includes:

The Tour begins on the 4th floor of 913 W. River St at Stoltz Marketing Group, and ends in the same building, on the second floor at Wirestone. Ample parking is available.

Cost is $15 and includes drinks (read: beer) on the bus. Additional details are below.

Second Annual Tour de Smashed

Red Sky is on the growth path again, it would seem

Red Sky Public Relations in Boise continues to add new faces to their staff. Their most recent additions include:

Christina Lenkowski, who “joins Red Sky as an account executive specializing in event planning, sponsorship procurement and strategic integrated communication. Prior to joining the agency, Lenkowski was account director at Hadley Media where she focused on partnership and event marketing for Cirque du Soleil’s traveling Big Top shows in the U.S.”

Doug Self also “joins Red Sky as an account executive with a strong background in technology and experience spanning media relations, marketing strategy and event planning. Prior to joining the agency, Self was Product Marketing Manager for Synology America Corp., where he oversaw marketing and public relations for its North America operations.”

Additionally, Justin Nyquist “joins Red Sky as an account coordinator. Prior to joining the agency, Justin was an Arabic Cryptologic Linguist in the United States Marine Corps where he was responsible for written and verbal translation from Arabic to English and English to Arabic.”

Finally, Amber Broeckel joined Red Sky “as an intern for the summer. Broeckel will support multiple clients throughout her role, leveraging her marketing, communication, social media and event management background. Broeckel graduated with a bachelor’s degree in Marketing from Boise State University last month.”

The full announcement about these new additions to their staff, as well as more background information on each, is available on Red Sky’s website.

Congratulations to all.

New Hires at Red Sky

Red Sky Public Relations in Boise has added to its staff again.

Matt Compton recently joined the firm as an Account Executive specializing in public affairs, community outreach, issues campaign strategy and public involvement.

Prior to joining Red Sky, Matt was Community Director of the March of Dimes where he developed and maintained relationships with corporate and community donors and sponsors; developed state-specific awareness campaigns and advocated for vulnerable community members.

And their latest addition appears to be Kailyn Neils.  She is a recent graduate of Washington State University, and while we haven’t seen any formal announcements, word is that today was her first day.

Congratulations to both.


There’s a Whole Lot of Moving Going On

Maybe it’s the time of year. Perhaps it’s the amount of vacant office space available. Or it could be something entirely different.  No matter how you look at it, there’s a whole lot of moving going on in the agency world lately.

For example:

Red Sky Public Relations: Red Sky recently (well, within the past six months or so) moved their office from the space on 9th Street to what used to be Balihoo’s space down in BoDo.

Mitchell + Palmer: The folks at Mitchell + Palmer have moved north just a bit, leaving their space on Hill Road for what we presume to be a larger location off of Bogus Basin Road, and judging by the number of new faces around their shop, the extra space was sorely needed.

c308 Marketing: c308 left the familiar halls of the Hoff Building and moved into a space at 14th & Idaho, across from the WaterCooler.

Stoltz Marketing Group: After more than a decade on Main Street, above two restaurants – first Zutto, now Flatbread Community Oven – Stoltz Marketing Group is moving to the Cornerstone Building at 9th and River. Not one to mess with a trend, they’ll still be above a restaurant. This time, however, it’ll be a few floors up from Cottonwood Grille.

DaviesMoore: The most recent shop (that we know of, at least) to throw their hat into the moving ring, DaviesMoore recently signed a lease for space in the 805 Idaho Building (also known as the Boise National Bank Building), according to the listings in the Idaho Business Review. If I had to venture a guess, I’d suspect they’ll be moving by the end of the summer.

Are there others that we’ve missed?


Glaring oversight on my part — Noot Group recently moved as well – from their space on Broadway to a new location in Bown Crossing. (Thanks for the reminder James).

LEARNCH: The Art of Relationships

AIGA Idaho is presenting their second LEARNCH event of the year.  This event, scheduled for Wednesday, April 27th at Ha’ Penny Bridge Pub in downtown Boise, features guest speakers Chad Biggs and Jessica Flynn from Red Sky Public Relations.

Chad and Jessica will be speaking about The Art of Relationships: Fostering Media and Community Relations.

The event is free to all attendees with no host food and drinks by Ha’ Penny.  You can RSVP through the Facebook event listing if you’re planning to attend.

Catching up on New Hire News

Okay, so I’ve fallen behind with news of new hires as of late, so here’s a quick roundup of a few that have taken place in the past several months.

Oliver Russell
Adie Tubbs joined Oliver Russell as an Account Coordinator.  Previously, she was a Leasing Consultant with Riverstone Residential Group, and has also interned with Advantage Advertising.  She is a graduate of the University of Idaho.

Stoltz Marketing Group
Brian Stoltz joined Stoltz Marketing Group as Production and Media Coordinator.  Brian was previously an office in the U.S. Army and a graduate of the U.S. Military Academy at West Point.  He is also currently an MBA student at Boise State University.

Red Sky Public Relations
Leigh Ann Dufurrena joined Red Sky Public Relations as an Account Executive.  She was previously with Carew Co., and is a graduate of Boise State University.  Leigh Ann is also an active volunteer in the community, giving time to organizations such as the Trey McIntyre Project, Cupcake Collective and i48 Film Project.

Denae Castellaw also joined Red Sky as an Assistant Account Executive.  She has recently relocated to Boise from Lewiston, where she worked in a radio newsroom in the area.  She is a graduate of Washington State University.

Congratulations to all.


The things that happen when we’re not paying attention

For regular readers of the Idaho Ad Agencies blog, you’ve not doubt noticed that updates and new posts have been few and far between.  Or, at the very least, they haven’t kept up with the pace that you’ve come to expect from this site.

Even though that’s been the case as of late, there have still been quite a few things happening in and around the marketing, advertising and communications industry.  Here’s just a sampling:

SOVRN Creative added a new staff member recently.

SOVRN also won a National Silver ADDY Award for their work on Todd Meier’s “Rapture in Six Cantos” Direct Mail, and completed several spots for the “Go On” campaign from the J.A. and Kathryn Albertson Foundation.

Red Sky Public Relations welcomed two new folks to their team in the past month or so.

Both the Boise Advertising Federation and AIGA Idaho look to be ramping up events for the season.  The Magic Valley Advertising Federation is also maintaining an active schedule, and the Eastern Idaho Advertising Federation looks to be picking up as well.

All in all, there’s a lot going on these day, with more yet to come.

Even if some half-rate hack blogger isn’t covering it nearly as much as they should…