Familiar names in this year’s 40 under 40

Accomplished Under 40

While looking through this year’s 40 under 40 – also known as the 14th annual Idaho Business Review Accomplished under 40 list – several familiar names were among this year’s honorees, including:

Karianne Fallow, Red Sky Public Relations

John Hardesty, Bodybuilding.com

Carolyn Lodge, DaviesMoore

Jennie Myers, Drake Cooper

Amanda Watson, Red Sky Public Relations

These, and the other 35 of this year’s Accomplished under 40 will be recognized at an awards ceremony on June 13th, and the 2013 Accomplished under 40 magazine will be published in the June 14th edition of the Idaho Business Review.

Congratulations to all.

Magic Valley Advertising Federation Luncheon

The next Magic Valley Advertising Federation luncheon is scheduled for Thursday, April 11th and will feature guest speakers Jessica Flynn, Karianne Fallow and Amanda Watson of Red Sky Public Relations, who will give a presentation on “Content and Community.”

The luncheon will be held at the Shilo Inn at 1586 Blue Lakes Blvd. N. in Twin Falls. Cost is $10 for members and $25 for non members. RSVPs and questions should be directed to Donna Cleland at 208-308-0830 or mvadfed@gmail.com.

Ragan Content Boot Camp

Red Sky Public Relations and Micron are co-sponsoring a day long “content marketing boot camp” workshop at Boise State University featuring Mark Ragan, on Friday April 19th. Details about the event are below:

Red Sky and Micron are proud to co-sponsor this one-day workshop where PR Daily and Ragan.com publisher and CEO Mark Ragan will show you how to develop a content strategy that turns prospects into buyers and converts readers into brand evangelists for your company.

Learn how to:

  • Create content that is so useful that people will be compelled to share it — over and over again
  • Become the #1 destination for customers and potential customers—and get this done on a tiny budget
  • Integrate social media and content to boost your website traffic
  • Generate leads for your sales force by writing must-read white papers for your customers
  • Build a subscription list of customers, the media and key influencers and keep them coming back for more
  • Build a rich editorial strategy without busting your budget with content curation
  • Measure the success of your content strategy

Companies are quickly becoming their own media outlets. Gone are the days when brands depended on traditional media and advertising channels to win new customers, build buzz and visibility and engage powerful decision-makers.

Today, smart companies overhaul their websites and social media channels to take messages directly to customers, the traditional media and new influencers. On the lips of every marketer is the mantra, ‘content is the new marketing.’

During this total immersion workshop, you will learn all the latest tools and tactics to create compelling content to promote your company and boost your brand visibility with white papers, customer stories, how-to stories and user-generated information. You will hear real world examples from big brands like The Coca-Cola Company and also hear how smaller organizations on a limited budget can seize on content marketing to accomplish their communications goals.

Sign up NOW and receive a $150 discount! www.ragan.com/rd/yzcm-redskypr

Pricing for multiple employees ranges from $545(2+) to $395(10+). To get those discounts contact Shallonb@ragan.com.

SOLD OUT — Second Annual Tour de Smashed

Update: Per the BAF’s Facebook page, this event is sold out.

The Boise Advertising Federation is hosting the second annual Tour de Smashed on Thursday, March 14th from 5:30 – 9:00. As with last year’s event, the Tour will make stops at a variety of different shops.

This year’s list includes:

The Tour begins on the 4th floor of 913 W. River St at Stoltz Marketing Group, and ends in the same building, on the second floor at Wirestone. Ample parking is available.

Cost is $15 and includes drinks (read: beer) on the bus. Additional details are below.

Second Annual Tour de Smashed

Red Sky is on the growth path again, it would seem

Red Sky Public Relations in Boise continues to add new faces to their staff. Their most recent additions include:

Christina Lenkowski, who “joins Red Sky as an account executive specializing in event planning, sponsorship procurement and strategic integrated communication. Prior to joining the agency, Lenkowski was account director at Hadley Media where she focused on partnership and event marketing for Cirque du Soleil’s traveling Big Top shows in the U.S.”

Doug Self also “joins Red Sky as an account executive with a strong background in technology and experience spanning media relations, marketing strategy and event planning. Prior to joining the agency, Self was Product Marketing Manager for Synology America Corp., where he oversaw marketing and public relations for its North America operations.”

Additionally, Justin Nyquist “joins Red Sky as an account coordinator. Prior to joining the agency, Justin was an Arabic Cryptologic Linguist in the United States Marine Corps where he was responsible for written and verbal translation from Arabic to English and English to Arabic.”

Finally, Amber Broeckel joined Red Sky “as an intern for the summer. Broeckel will support multiple clients throughout her role, leveraging her marketing, communication, social media and event management background. Broeckel graduated with a bachelor’s degree in Marketing from Boise State University last month.”

The full announcement about these new additions to their staff, as well as more background information on each, is available on Red Sky’s website.

Congratulations to all.