What’s old is new again.
Bob Rosenthal, director of sales at Cumulus Media Boise has decided to alter his commute a bit – and will step up to the role of VP/general manager at Scripps Boise radio.
If your cerebral cortex is lighting up – yes, Rosenthal has had this job before. The veteran Boise radio exec previously was general manager for Journal Broadcast Group’s Boise operations – both radio and TV – before leaving for Cumulus in 2010. Now, with Journal’s purchase by Scripps, he’ll be once again overseeing KJOT/Rock 105.1, KTHI/107.1 K-Hits, KRVB/94.9 The River and KQXR/100.3 The X – but will not be responsible for the sister TV operations in Nampa.
“I am honored to lead the Boise radio team forward and re-join a broadcast group that shares the same core values that I do,” Rosenthal said in a prepared statement. “I especially see the tremendous opportunities in working closely with our sister TV station, KIVI-TV, to partner on projects that benefit our audiences, advertisers and the Boise community.”
Rosenthal re-inherits a quartet of stations which have seen generally under-performing results of late. Scripps’ top-performing station only posted results good enough for 7th place in the 12+ (107.1 K-Hits). Beyond that, The River ranked 10th, The X ranked 17th and Rock 105.1 ranked 18th.
Rosenthal is also the voice behind the famous “Annnnd that’s another Bronco…” (FIRST DOWN!) chant at Albertsons Stadium for Boise State football.