Guess who’s back… back again

What’s old is new again.

Bob Rosenthal via LinkedIn profile
Bob Rosenthal via LinkedIn profile
Bob Rosenthal, director of sales at Cumulus Media Boise has decided to alter his commute a bit – and will step up to the role of VP/general manager at Scripps Boise radio.

If your cerebral cortex is lighting up – yes, Rosenthal has had this job before. The veteran Boise radio exec previously was general manager for Journal Broadcast Group’s Boise operations – both radio and TV – before leaving for Cumulus in 2010. Now, with Journal’s purchase by Scripps, he’ll be once again overseeing KJOT/Rock 105.1, KTHI/107.1 K-Hits, KRVB/94.9 The River and KQXR/100.3 The X – but will not be responsible for the sister TV operations in Nampa.

“I am honored to lead the Boise radio team forward and re-join a broadcast group that shares the same core values that I do,” Rosenthal said in a prepared statement. “I especially see the tremendous opportunities in working closely with our sister TV station, KIVI-TV, to partner on projects that benefit our audiences, advertisers and the Boise community.”

Rosenthal re-inherits a quartet of stations which have seen generally under-performing results of late. Scripps’ top-performing station only posted results good enough for 7th place in the 12+ (107.1 K-Hits). Beyond that, The River ranked 10th, The X ranked 17th and Rock 105.1 ranked 18th.

Rosenthal is also the voice behind the famous “Annnnd that’s another Bronco…” (FIRST DOWN!) chant at Albertsons Stadium for Boise State football.

Don Day edited for more than five years. Now he tweets a lot.