IdahoRadioNews: Spring ratings roundup

­More ups and downs in the Boise radio market – but one thing is clear: country ruled the day this spring.

Look – let’s just say something: people writing down what they listened to on the radio (or watched on TV) is a pretty ridiculous way to determine millions of dollars in ad spending in 2016… but it’s all we have.

With that in mind, let’s look at winners and losers in the spring Nielsen book for radio among people 12+.

KBOI-AM topped the ratings with a 6.4.

The first Wild Swing Award goes to KAWO/Wow Country 104.3 which doubled its ratings from last fall – popping from a 2.7 to a 5.8, and the number two spot in the ratings. The station has a new-ish morning show and it seems to be gelling with audiences.

In the number three spot is relative upstart KQBL/101.9 The Bull. The station popped to a 4.9 rating. The ratings snapshot happened before Kevin & Brenda Mee joined the station – which could help increase ratings even further for the station.

After KTHI/107.1 K-Hits in fourth place – comes another country station, KIZN/Kissin 92. Kissin also nearly doubled its rating from a 2.6 to a 4.7 in the spring book.

Just those three country stations account for a combined 15.4 rating. Lots of country lovers got ratings diaries this spring!

Elsewhere: In the pop war, KSAS/103.5 Kiss FM climbed back on top of KWYD/Wild 101. Wild won the fall, Kiss wins the spring with a sold 4.5 rating to Wild’s 4.0.

Among hot adult contemporary stations, KCIX/Mix 106 saw significant falloff from the fall after the exit of popular morning host Kate McGwire. Mix fell from a 5.0 to a 3.8. However, the station still topped competitor KZMG/My 102.7. KXLT/107.9 Lite FM dropped significantly as it usually does in the spring when Christmas music is long gone – from a 5.6 rating to a 4.0.

Something notable happened in the sports race: KTIK/The Ticket got knocked off the throne. The heritage sports station fell to KNFL/ESPN Boise in the ratings for the first time. In fact, KNFL beat both KTIK stations, combined by quite a bit. (1.4 for ESPN Boise versus a total of 1.0 for both KTIK AM & FM). KNFL added BJ Rains & Jay Tust from 9-11am and beefed up its local afternoon show – a formula that appears to be working.

If you look at the ratings by group, Scripps cemented its status as the lowest-rated cluster in the market. The Scripps stations saw slight growth from fall, but came in fourth place behind leader Townsquare, second-place finisher Cumulus, and Impact radio in third. The average rating for a Scripps station is just 3.325 – while the average Townsquare station brings an average of 4.22 points (and Townsquare has more stations).

Don Day is principal at Don Day Digital after a 17-year career in media. 

Race for radio mornings heats up amidst change

Music. Mornings. Marketing.

The old adage goes that if a radio station gets those three things right – it will be a success.

But in the Boise market, the morning daypart seems to be in perhaps the biggest state of disarray in quite some time.

Consider:

  • Brenda Mee, center & Kevin Mee, left. Via LiteOnline.com
    Brenda Mee, center & Kevin Mee, left. Via LiteOnline.com

    Friday, KXLT/107.9 Lite FM parted ways with Kevin Mee and Brenda Mee. The pair joined Lite about two years ago after a decade-plus tenure at KIZN/Kissin’ 92.3. Somewhat surprisingly, KXLT won the 12+ radio ratings derby in the fall Nielsen Audio ratings book. (Fueled in part by the station’s Christmas music programming).

  • Kate McGwire recently left KCIX/Mix 106. McGwire was the strong, popular personality who helped drive Mix’s consistently solid ratings.
  • Several stations now run with no morning show (KQBL/92.7 The Alternative, KSRV/96.1 Bob FM, KXLT/107.9 Lite FM [for now at least], KJOT/Rock 105.1), a one-person show (KWYD/Wild 101, KZMG/My 102.7, KIDO/580 AM), or a syndicated national program (KKGL/96.9 The Eagle, KQFC/97.9 Nash FM).
  • KSAS/103.5 FM sometimes features a solo host in Michelle Heart, and sometimes features multiple hosts, adding in station program director Keke Luv and mid-day personality Tawsha Box. It tends to vary from day-to-day.
  • Of the local stations who do program a live, local, multi-personality program – many of them have seen upheaval. KAWO/Wow Country 104.3, KRVB/94.9 The River, KIZN/Kissin’ 92.3, KTHI/107.1 K-Hits and the aforementioned KCIX/Mix 106 have replaced one or both of their morning DJs in the past year or so.

There are some pockets of stability. Paul J. Schneider is the dean of Boise radio and has been hosting with his “new” partner Chris Walton for well-more than a decade at KBOI/670 AM. KQXR’s “Morning After” with Nic & Big J has been going strong for several years.

Also, two new stations have entered the morning game in somewhat non-traditional ways. KTIK/93.1 FM The Ticket re-entered the local morning show race after several years of syndicated programming with former Boise State RB Ian Johnson and Jake Hamar holding down the fort from 7-10am. KNFL/96.5 ESPN Boise is doing a sort-of work-day starting hybrid show from 9-11am with (friend and colleague) Jay Tust from KTVB and BJ Rains from the Idaho Press Tribune.

Bottom line: This daypart is very much in flux – and new shows or combinations of personalities will look for ways to stand out and draw audience. The first place the eyes of many media buyers and radio execs will go when the spring book comes out later this year is the morning show race in key demos – to see if all the changes make for a major swing in ratings points and dollars.

Don Day edited IdahoRadioNews.com for more than five years. Now he tweets a lot.

Guess who’s back… back again

What’s old is new again.

Bob Rosenthal via LinkedIn profile
Bob Rosenthal via LinkedIn profile
Bob Rosenthal, director of sales at Cumulus Media Boise has decided to alter his commute a bit – and will step up to the role of VP/general manager at Scripps Boise radio.

If your cerebral cortex is lighting up – yes, Rosenthal has had this job before. The veteran Boise radio exec previously was general manager for Journal Broadcast Group’s Boise operations – both radio and TV – before leaving for Cumulus in 2010. Now, with Journal’s purchase by Scripps, he’ll be once again overseeing KJOT/Rock 105.1, KTHI/107.1 K-Hits, KRVB/94.9 The River and KQXR/100.3 The X – but will not be responsible for the sister TV operations in Nampa.

“I am honored to lead the Boise radio team forward and re-join a broadcast group that shares the same core values that I do,” Rosenthal said in a prepared statement. “I especially see the tremendous opportunities in working closely with our sister TV station, KIVI-TV, to partner on projects that benefit our audiences, advertisers and the Boise community.”

Rosenthal re-inherits a quartet of stations which have seen generally under-performing results of late. Scripps’ top-performing station only posted results good enough for 7th place in the 12+ (107.1 K-Hits). Beyond that, The River ranked 10th, The X ranked 17th and Rock 105.1 ranked 18th.

Rosenthal is also the voice behind the famous “Annnnd that’s another Bronco…” (FIRST DOWN!) chant at Albertsons Stadium for Boise State football.

Don Day edited IdahoRadioNews.com for more than five years. Now he tweets a lot.

Void left in Kate McGwire’s wake

KCIX/Mix 106 today formally announced what I reported last week – popular morning co-host Kate McGwire has decided to leave her spot behind the mic behind for a new, as-yet-undetermined future.

McGwire came to the market nearly 15 years ago and teamed with Boise radio fixture Mike Kasper at KZMG/Magic 93.1. After establishing a foothold at the pop station, the pair segued to Mix where they’ve held forth ever since.

mike-kate-et-alDespite a few ups and downs in the ratings, the pair have proved popular – driven by the chemistry between Mike & Kate and a strong marketing push.

I’ve been observing this market for years. I can only think of a few folks who have resonated to the level Kate has. In 2008, the station ran a contest that had people so concerned about Kate, they called police dispatch to try and help. Really.

In the latest ratings, KCIX was the top FM station not playing Christmas music among those 12+. Though I haven’t seen them in quite a while, the morning numbers for KCIX are always excellent. I’m not sure there’s anyone else in the market whose departure from radio could make such big waves.

This change will send listeners spinning around the dial a bit. KZMG/My 102.7 FM saw very strong ratings in that same ratings report and could benefit. Usually, KSAS/103.5 Kiss FM would be an obvious beneficiary, but has been running without popular host Keke Luv on the morning show for long stretches – including several months this summer, and again since before Christmas. Many could spin off to Pandora or Apple Music or Spotify.

Townsquare told the paper they hope to have a new co-host in place within a month. Whoever sits down in the Mix studio each morning will have big shoes to fill (though as they noted on the air this morning, Kate has small feet… so maybe there’s a better analogy out there).

Don Day edited IdahoRadioNews.com for more than five years. Now he tweets a lot.

IdahoRadioNews: Big changes in spring 2014 ratings book

Ups and downs.

The world of radio is full of them. But in the recently released Nielsen Audio spring ratings survey of Boise, there is a tremendous amount of change.

Doing an analysis of 25-54 ratings from spring 2013 to spring 2014 shows near chaos. Look at this, ranked on percent change:

Gainers
+172% KKGL/96.9 The Eagle
+100% KZMG/My 102.7
+81% KQXR/100.3 The X
+75% KJOT/Variety Rocks
+54% KSRV/96.1 Bob FM
+5% KAWO/Wow Country 104.3

Decliners
-4% KWYD/Wild 101
-14% KCIX/Mix 106
-17% KRVB/94.9 The River
-20% KBOI
-25% KXLT/107.9 Lite FM
-33% KTHI/107.1 K-Hits
-34% KSAS/103.5 Kiss FM
-43% KQFC/97.9 Nash FM
-44% KTIK
-51% KIZN/Kissin 92.3

There are perhaps three storylines that come to light here: rising rock, Cumulus country challenges and My 102.7 FM’s arrival.

Starting with rock: the cohort of stations that primarily plays rock songs saw immense growth — even though KRVB fell off 17%. The rest of the group – KKGL, KQXR, KJOT & KSRV all saw gains with 25-54-year-old adults added 12 total points. Twelve. The Eagle went from the bottom to the top in one year flat (and it was before the boobs and drugs stuff), adding five full points. KKGL has had these odd ‘fluke books’ before where they rise up out of nowhere, then fall back to earth. We’ll see what happens in the fall. Bob FM also had a good book after fixing its format early this year. KJOT, a bit of a BOB-FM wannabe also saw good growth and is now back among the top stations in the market after decades off.

The folks who got Nielsen Audio books this spring were clearly rock fans.

The second storyline is My 102.7. This station was commercial free for months leading up to the ratings period, and saw strong word of mouth. It remains light on personality and spot load, giving it an edge over other stations in its category. The station jumped from not existing (zero) to a 4.7. While the new station still did not top Mix 106 (5.8), it built a strong base, and beat sister station Wild 101 and poppier rival Kiss FM. My 102.7’s 4.7 points were offset by a combined 3.9 point loss across Mix, Wild, Kiss and the River.

Mee-oh-my… Cumulus Media certainly did its best to upset the country apple cart in the market. While I don’t have the morning numbers (if you do, I’m happy to take your emails!), it is clear that KIZN was hurt by the exit of Kevin & Brenda Mee – and KQFC was devastated by the national Nash-FM brand. KQFC dropped from a 3.2 to a 1.8 in the 25-54 demo – a 43% blow. KIZN dropped from a 4.5 to a 2.2 – a 51% drop. Combined, the two stations shed nearly four points.  The two Cumulus country stations used to lead the market. Now, they’re near the bottom.

Wow Country 104.3 did benefit from the Cumulus problems – somewhat. It gained about 6%. New entry KQBL/100.7 The Bull notched a 1.1, soaking up some of the lost Cumulus points. It will be interesting to see if the Mee fanbase moves to the light AC format of KXLT. We’ll know more in the fall.

Summing it up

In the 12+ category, Kiss FM is still on top, followed by Wow Country, The Eagle, Bob FM and KBOI.  KTIK is hurting, but KNFL/ESPN Radio Boise didn’t rate – so we’ll see where this lands as we head to the sports-heavy fall season. The next book will be intriguing – I have a feeling rock will fall back to earth – but where everything else settles remains to be seen.

This chart shows 12+ share among the four major groups (and KKOO).

  • Townsquare (purple) has 30% share. That averages to 5% per station (when KFXD-AM, not rated, is factored in).
  • Cumulus (blue) has 25% of the points. That averages to  4.1% per station (when KTIK-AM , not rated, is factored in)
  • Impact (red) has 21% share. That averages to 4.2% per station (when KNFL-FM, not rated, is factored in)
  • Journal (green) has 20% share. All four stations have a relatively equal 5% rating.

Screen Shot 2014-08-02 at 12.37.33 PM

 

Don Day is the Digital Sales & Product Manager for KTVB and wrote & edited IdahoRadioNews.com for five years. He also tweets a lot

IdahoRadioNews: Movin’ to the country

With the spring book right around the corner, a flurry of changes in recent weeks on the airwaves — especially those waves that carry a country twang.

Cumulus personell moves

KQFC/97.9 Nash FM has swapped out its local morning show with a syndicated product. Long-running host Cory Mikhals gave way to Blair Garner and America’s Morning Show. The show is part of the Nash brand launched by KQFC owner Cumulus last year, and will be heard on a wide variety of stations across the, er– country.

At sister station KIZN/Kissin’ 92.3, 15-year veteran morning team Mee in the Morning is out. The married pair (somewhat better known as Kevin & Brenda) segued out of the station earlier this month. The reason behind the parting of ways is unknown – but sources say contract negotiations had been going on for a while. Nielsen (Arbitron) ratings for the Mees, and KIZN in general, have flagged in recent years.

cory-mikhalsThe Mee-team will be replaced this week by — wait for it — Cory Mikhals. Mikhals will switch studios in the Cumulus building effective Tuesday.

Here’s the announcement of the Nash & Kissin’ changes.

Bull moseys back into town

tNCrhmSjFriday, another development for country listeners: Boise got another Western-themed station. KQBL/100.7 The Bull replaced KPDA/100.7 La Poderosa at 5 p.m., replacing the regional Mexican format used by the Impact-owned station in recent years.

The change on 100.7 happened at the same time Impact officially sold off 99.1 FM to Lee Family Broadcasting of Twin Falls. 99.1 now leaves the Boise market (more on that in a moment).

With the chess moves, Impact now operates four English-language music formats and a sports radio frequency: KSRV/96.1 Bob FM, KWYD/Wild 101, KQBL/100.7 The Bull, KZMG/My 102.7 and KNFL/96.5 ESPN Boise. Those moves double the number of music stations in Impact’s… bull-pen.

So why all the fancy footwork? Ultimately, Impact trades away a rough signal that broadcast out of Mountain Home for a strong signal on top of Bogus Basin.

Not mentioned in all this country fun: KAWO/Wow Country 104.3. The Townsquare Media-owned country station is the market leader in the segment, and hasn’t made any recent shifts.

Here’s the launch of The Bull:

My 102.7 still spot-less

myKZMG/My 102.7 is still without commercials — but that may not last long. Impact could not own the station until it closed on the sale of  99.1 FM due to FCC rules. Now that’s happened, expect commercial messages soon.

The station is introducing a variety of interactive features. Some are routine, while others are novel to the Boise market. Listeners are invited to dial up my1027fm.com and vote songs up and down. They can also get a text or email alert when their favorite jam is about to play. During work-hours, the station will allow listeners to pick the first song played at the top of the hour from its website (from a pre-selected list).

99.1 to the dogs

Last year, Lee Family Broadcasting announced it would format 99.1 as “La Perrona” – a Regional Mexican station. When Lee Family got its hooks into the station, it launched… 99.1 The Dog.  Imaging takes swipes at cross-town country station Kat Kountry. It isn’t really clear to me the long term story here. You can hear the launch of 99.1 The Dog below:

(Update: 99.1 has now transitioned to the La Perrona format)

Don Day is the Digital Sales & Product Manager for KTVB, and wrote and edited IdahoRadioNews.com for more than six years.

IdahoRadioNews: Kiss tops Fall radio ratings

The new year means a new set of radio ratings – this time for the fall of 2013 ‘book’ that ran from mid-September through early-December.

1013275_678280445523079_1618957351_nThe big winner: KSAS/103.5 Kiss FM. In fact, the station is one of the biggest winners in a single book I’ve seen in my 15 years watching the Boise radio market. Among listeners 12 years and older, Kiss notched a 9.6 rating – 30% higher than the number two station.

Kiss made a splash as it changed dial positions from 103.3 to 103.5 FM right in the middle of the rating period. Billboards and digital ads helped support the switch. Even when you filter out teens and young adults, KSAS is on top in the 25-54 demo, tied with sister station KCIX/Mix 106.

Comparing the numbers to last fall, KBOI-AM saw a large drop – losing more than 25% of its ratings. This comes as a surprise as KBOI generally has a strong fall rating book buoyed by Boise State football.

KRVB/94.9 The River, which we profiled here earlier this year did a major image makeover – and saw ratings go up, though the rise was only 7%. The River was up slightly in the 25-54 as well.

KSRV/96.1 Bob FM saw large decreases from fall 2012 as well, falling from a 5.1 to a 2.9 12+. In the 25-54 demo the decease for Bob was even more pronounced, falling from first place to 10th, losing half its audience.

KKOO/99.5 Kool Oldies saw a surprising rise from nowhere, to land a 3.3 12+ rating. But when you look at folks younger than 54 years old, the station has a very small 0.3 number. The shortcut: There are a large number of folks well outside the advertiser demo listening to this station.

The group with the big bragging rights is Townsquare Media (formerly Peak Broadcasting). Its stations – Kiss, Wow, Mix and Lite make up four out of the top five stations in both 12+ and 25-54 ratings. No group really comes close, though Cumulus Media comes in a distant second.

(A note: Nielsen purchased Arbitron last year, and now conducts the radio ratings in the market with the same methods used previously. The Nielsen radio ratings period is conducted separately from the Nielsen television ratings period).

The full rundown, 12+:
KSAS/103.5 Kiss FM – Townsquare – 9.6
KAWO/Wow Country 104.3 – Townsquare – 7.1
KCIX/Mix 106 – Townsquare – 6.7
KBOI/670 AM – Cumulus – 5.9
KXLT/107.9 Lite FM – Townsquare – 4.6
KQFC/97.9 Nash FM – Cumlus – 4.2
KIZN/Kissin 92.3 – Cumulus – 4.2
KQXR/100.3 The X Rocks – Journal – 4.0
KTHI/107.1 K-Hits – Journal – 3.8
KWYD/Wild 101 – Impact – 3.4
KRVB/94.9 The River – Journal – 3.3
KKOO/ Kool Oldies 99.5 – Treasure Valley – 3.3
KSRV/96.1 Bob FM – Impact – 2.9
KKGL/96.9 The Eagle – Cumulus – 2.7
KJOT/Variety Rock 105.1 – Journal – 2.7
KIDO/NewsRadio 580 – Townsquare – 2.1
KTIK/93.1 The Ticket – Cumulus – 1.5
KNFL/96.5 ESPN Boise – Impact – 1.0

Top 12 25-54:
Kiss FM – 8.7
Mix 106 – 8.7
Wow Country – 7.6
The X – 5.1
Lite FM – 4.7
Kissin 92.3 – 4.4
KQFC – 4.0
The Eagle – 4.0
Bob FM – 3.6
KBOI – 3.3
Wild 101 – 3.3
Variety Rock 105.1 – 3.3

Disclosure: Don Day is the digital sales & product manager for KTVB. Ad campaigns for several local stations ran on the products he oversees during the ratings period. He wrote the IdahoRadioNews.com blog for more than six years.

IdahoRadioNews: My my, changes are afoot

A number of changes are rolling across the radio dials of Boise and Twin Falls. Stations are changing hands, flipping formats, and getting new competitors.

On October 31st, KSAS/103.3 Kiss FM moved up the dial to 103.5 FM. This was the first, and for the Boise market at least, most visible part of a plan that’s been in the works since 2006.

myShortly after KSAS moved, a brand new station joined the radio dial at 102.7 FM. The station moved in from Elko, NV – getting a prized transmitter on Deer Point with full coverage of the Boise market. It took on the call letters KZMG (the long-time heritage call letters of Magic 93.1, which date back to April of 1990; the new station has no direct relation to Magic).

KZMG signed on playing non-stop music under the name My 102.7 FM — taking aim at KCIX/Mix 106 and to some degree KXLT/107.9 Lite FM.  News came late last week that FM Idaho/Impact Radio would purchase the station from its current owner, giving Impact a new, full-market signal. The station should complement sister KWYD/Wild 101 with female demographics and sales efforts, in much the same way Town Square Media’s (formerly Peak Broadcasting) Kiss FM & Mix 106 do.

With recent shifts at KRVB/94.9 The River, the number of stations playing some version of pop or adult contemporary hits stands at six – KWYD/Wild 101, KSAS/103.5 Kiss FM, KCIX/Mix 106, KZMG/My 102.7, KRVB/94.9 The River and KXLT/107.9 Lite FM. You can visualize the way the stations lay out with this handy little chart:

layout

La PerronaThe next piece of the puzzle is the purchase of KINF-FM from Impact Radio by Lee Family Broadcasting of Twin Falls. KINF currently serves both the Boise and Twin Falls markets, but soon will shift entirely toward the Magic Valley. Lee Family announced it would buy KINF and flip the format from talk to  Regional Mexican under the name La Perrona 99.1 FM with call letters KPNA.

It’s my understanding a few more things will change up affecting some stations not listed here in coming weeks. We’ll provide an update on that soon.

Update: If it wasn’t clear which station Impact was targeting, this Facebook post makes it so:

Screen Shot 2013-12-16 at 2.09.28 PM

Don Day is the Digital Sales & Product Manager for KTVB, and wrote and edited IdahoRadioNews.com for more than six years.

IdahoRadioNews: Changes on the Boise radio dial

The changes in the Boise market never stop.  KSAS/103.3 Kiss FM transitioned to 103.5 FM on Thursday. The move was smartly marketed as an “upgrade” and is part of a number of station moves around the state.

Screen Shot 2013-11-01 at 11.09.20 PMA new station, KPHD/102.7 FM will soon light up in the market. It is currently broadcasting in the Elko, NV area, but once it begins to air in Boise it will have full market coverage (map at right). It is presently owned by Kevin Terry, who also owns a group of stations in Montana. It is unclear if Terry will operate the station. I’ve heard unconfirmed reports an existing local group will run the station.

KZNO/102.9 The Zone in Twin Falls is also moving – to 103.1 FM. KSKI Sun Valley will move from 103.7 to 94.5. Those three moves make up enough space on the FM band for the new signal at 102.7 (essentially moving all three around to open up the slot).

When first proposed this was even more complicated and impacted another half a dozen or so additional stations. To give you an idea of how long this process took, I first wrote about it in 2006 – more than seven years ago.

1013275_678280445523079_1618957351_nAs for Kiss – the station put a big push into the move. The transition itself had a few neat hooks for radio geeks. Music director Chris “Lucky tha DJ” Stewart played “Ooops… I Did It Again” by Britney Spears as the penultimate song on 103.3 FM. This was the very first song played when Kiss took over for a rock format in 2000.

They then played a song related to the station’s long-standing child abuse prevention awareness campaign. After an extensive bit of imaging, the station segued to 103.5 FM — and played… Baby Got Back by Sir Mixalot.

Then, since it was Halloween, Stewart played Thriller by Michael Jackson.  Thriller is a favorite of Darrell Calton at rival Impact Radio – who often plays the song on loop when launching new stations in the market. Hoss Grigg, the first program director for Kiss FM told me the station actually played Thriller during its transition from rock to pop as well. Neat symmetry.

You can hear an iPhone recording of the flip here:

(Don is the Internet Sales/Product Manager for KTVB, and the former editor of IdahoRadioNews.com).

IdahoRadioNews: Peak Boise sold

pctIt’s a year of big changes across the Boise media landscape. In the wake of KBOI-TV’s sale to Sinclair and KTVB’s pending sale to Gannett, Peak Broadcasting announced Friday it  entered into an agreement to sell its stations to Townsquare Media. In addition, Townsquare is going to purchase a raft of stations from Cumulus Media — but not the ones in Boise.

Here’s the breakdown:

  • Boise’s Peak stations (KSAS/103.3 Kiss FM, KFXD/Sports 63, KCIX/Mix 106, KXLT/107.9 Lite FM, KIDO/580 AM, KAWO/Wow Country 104.3) will now be owned by Townsquare Media
  • Boise’s Cumlus stations will remain owned by Cumulus
  • Fresno’s Peak stations will be purchased by Townsquare, but immediately traded to Cumulus
  • Townsquare will buy a number of other stations from Cumulus

In all, Townsquare will add 71 net stations across the country.  Oak Tree Capital owns debt in both Townsquare & Peak — and may have been the “man behind the curtain” on this deal to some degree. Townsquare will be focused on small & medium markets (hence the spin out of Fresno to Cumulus) and Cumulus appears to be shifting to larger markets (all the stations it trades to Townsquare are in markets on the smaller end of the spectrum).

I’m getting an upbeat and hopeful tone from folks in the Peak Boise building. Four of Peak’s stations  were in the first four places in the spring Arbitron book in the A25-54 demo..

The deal will reunite the Boise Peak stations with their former sister stations in Twin Falls which are owned by Townsquare (KLIX, KEZJ, KSNQ). Both groups were once owned by Clear Channel.

Disclosures: I work for KTVB and wrote about radio news for six years on IdahoRadioNews.com