The IAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by advancing the industry’s standards, demonstrating creative excellence, and promoting social welfare.
Following receipt of nominations, the IAF Board of Directors selects a regional panel of Idaho judges to review nominees based on the criteria that follow. Only one Silver Medal is awarded each year, and judges may elect not to award the Silver Medal in any given year.
The Silver Medal winner is announced at the annual Rockie Awards Banquet hosted by the Idaho Advertising Federation. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.