For your reading pleasure

From our friend and colleague Dan Goldgeier’s latest View from the Cheap Seats column on Talent Zoo:

Advertising Is A Business Full of Generalists, Specialists, and Listlessness

Headline Roundup

No Matter How PR Evolves, Message Remains King – via Talent Zoo

Social Media Ad Spending Lags – via Adweek

Ad Firm Business Picking Up, Finds Survey – via Mediaweek

Six Strategies for Successful Niche Marketing – via Wall Street Journal

Ad-Supported Food Lands on Horizon Air Flight – via Ad Age

Headline Roundup

Social Media: The Link Between Advertising and Public Relations – via Talent Zoo

Why Emotional Marketing Sells – via Talent Zoo

Buick counting on Greg and Laurie Robbins – via Automotive News

Future Thinking – via Adweek

Headline Roundup

Just because we haven’t done one of these in a while… A few headlines from around the industry:

Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014 – via MediaPost

Welcome to the New Normal – via Talent Zoo

Employee Benefits – via Brandweek

Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent Рvia Ad Age

Client-Side Job Opening: Graphic Designer

SCOTT USA in Sun Valley has an opening for a Graphic Designer.  From the job listing on Talent Zoo:

SCOTT USA is looking for candidate that can contribute to the design and production of motocross and wintersport hard-goods and soft-goods products. Products include but are not limited to: goggles (mx and wintersport), helmets, gloves, ski poles, socks, beanies, hoodies, and t-shirts. As a secondary role, this candidate should also have a print background and be able to handle communication projects when needed.

We are looking for a person with strong conceptual skills. The ability to draw and sketch is required. A technical illustration and/or fine art ability would be a great asset. The ability to render items using 3D software is also an asset but is not required. In addition, this individual must have strong organizational and time management skills. They must be able to meet deadlines and deliver creative under tight deadlines and product restrictions.

Full details about the position can be found via the Talent Zoo listing.