To those in advertising

Last summer, Muse by Clio launched, with Tim Nudd at the helm as editor in chief. For those with long memories, you may also recognize Tim’s name from his years with Adweek.

One of their early guest essays also proved to be among the most popular of the year. For those who haven’t read it, I encourage you to take a few minutes to do so:

To Those in Advertising: Yes, We Are Curing Cancer Here

Why what we do matters

And after you’re done,┬ábe sure to sign up for the Museletter, their daily email. It’s a good read each weekday morning.