New Hire at Wirestone

Here’s one that popped up on my radar last night, and again this morning via Twitter:

Wirestone Twitter Update

And for thos who may not follow along on Twitter, or who might like the translation:

Kevin Gamache has joined Wirestone’s Boise office.  He’ll be working with the group focused on SEO, SEM, PPC and Analytics.

I’m also happy to say that Kevin’s name has been removed from the Available Talent list.

Please join me in congratulating Kevin.

Help Bring ART & COPY to Boise

By now you’ve likely heard about the film ART & COPY.  But just in case you haven’t, here’s the official synopsis:

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Now, while ART & COPY has been shown in locations across North America, it has not yet made it’s way to Idaho.  But we’re going to change that.  And here’s how you can help.

The folks behind ART & COPY have made it easier to request a screening.  Go to the Request a Screening form, enter your name, Boise Advertising Federation as the organization, Boise as the city, and any other details that you feel are relevant (including your email address).

For those who are wondering, at this point — this is not an official BAF event as of yet.  But given the nature of the film, they are the most natural fit for this type of thing.

NOTE: For those in other parts of the state, don’t let the organization field trip you up.  I’m sure the powers-that-be in any of these ad clubs would welcome a screening:

  • Idaho Falls Advertising Federation
  • Lewis-Clark Valley Advertising Federation
  • Magic Valley Advertising Federation
  • Pocatello Advertising Federation

Once we get enough support to put this in motion, we’ll start working on more concrete details such as time and date, location, cost — those little details, you know.

And if you’d like to dive in even deeper, you can watch the ART & COPY trailer on their YouTube channel, or follow them on Twitter.

Curb Cup

If you’ve been around downtown Boise, you’ve likely seen the posters.  If you’re active in the Twitterverse, you’ve probably heard the chatter.  But what exactly is Curb Cup you ask?  Well, from the source:

On Sunday, August 30, much of Downtown Boise will be a stage – where entertainment and performance all come to life on our streets and sidewalks.

Destined to be a must-attend, gotta-participate annual signature event for our community, the inaugural Curb Cup will feature hundreds of performers and thousands of voter attendees…all in one great circus of creativity in the heart of our city. It’s all free. It’s all fun. And, it’s all to celebrate who we are, where we live, and how we express ourselves.

Curb Cup

Boise’s Inaugural Curb Cup will take place on Sunday, August 30th from 2pm – 4pm in the streets of downtown Boise.  It features over $3,000 in prizes, including $1,000 First Prize.

And, if you’d like to register to perform, you still have time.  Registration is open until August 25th.

If You’re Afraid to Lose, You’re Not Going to Win

Or, put another way, confidence is everything.

WARNING: Stream of consciousness writing to follow.  Like that’s anything new, but consider yourself warned…

How many times have you seen this happen:  Two (or more) people are competing for the same job.  On paper, both are equally qualified.  In person, however, one comes off as timid – afraid of saying or doing the wrong thing, while the other maintains a certain confidence.  Who gets the job?

Same goes for the agency environment.  An agency who is afraid to take some sort of action for fear that they might make a mistake is just as timid as the job candidate above.  And it shows.  A recent tweet from rizen creative sums it up nicely:
rizen creative - twitter

While the concept is not new, it’s worth repeating from time to time:  If you’re playing not to lose, you’ll lose more often than you win.  Letting fear stand in your way of doing something is no excuse for doing nothing.