Recurring recognition for Advantage Advertising

For the fifth time in the past four years, Lewiston’s Advantage Advertising has been recognized by Bleacher Report for their football marketing work on behalf of their clients. The agency’s poster designs for the University of Idaho Vandals and University of Wyoming Cowboys placed at number 5 and number 13 respectively.

“Now Idaho can also lay claim to having one of the best schedule posters for 2015, one that creatively uses its state’s unique shape as a way to highlight its best players,” commented Feature Columnist Brian Pedersen on BleacherReport.com in ranking Idaho at #5. The Idaho poster can be viewed here.

“Wyoming had last year’s top-ranked schedule poster, and the Cowboys have another good one for 2015…It’s a great mix that is closely associated with the Cowboys, and to drive this home there are actual cowboys with lassos riding out from the prairie,” he commented on the #13 Wyoming ranking. The Wyoming poster can be viewed here.

The 2015 poster designs, created by Advantage’s Lead Designer Nathan Allen, mark the fifth time in the past four years that Advantage Advertising has been ranked nationally by Bleacher Report. All 50 ranked 2015 posters can be viewed here.

Last year, the agency’s design for the University of Wyoming Cowboy football poster was ranked #1 nationally. Previously, the agency’s designs for the University of Idaho Vandals ranked at #4 in 2012, and the Wyoming Cowboys ranked #17 in 2013.

Advantage Advertising has served as agency of record for U of I Athletics since 1995 and for the U of W Athletics since 2012, and was recently selected by the Colorado State University Athletic Department to develop its new marketing programs.

Advantage Advertising’s Chuck Christopher Supports University of Idaho’s JAMM Program

Excerpted from the University of Idaho’s Letter from the President, February 27, 2015.

Generous Gift Supports Award-winning JAMM Program

When Chuck Christopher ’84 graduated with a bachelor’s degree in advertising from the College of Letters, Arts and Social Sciences, he was prepared for success in his career. As a participant on the University of Idaho’s award-winning advertising team in the School of Journalism and Mass Media (JAMM), Chuck developed the skills and experience needed to become president of Advantage Advertising in Lewiston, Idaho, in 1987. “Being on the ad team gave me the precise experience to take into my career,” said Chuck. “The ad team prepares the best talent for success in the industry.” Chuck and his wife, Mindy, recently gave to the Advertising Team Endowment so that current Idaho students can prepare for their own future successes. The ad team, advised by JAMM faculty member Justin Barnes, has won the five-state regional competition for two years in a row.

Belated Recognition for Advantage Advertising

In August, Advantage Advertising’s work for  the University of Wyoming was recognized by the Bleacher Report in their ranking of the top 50 college football team schedule posters for 2014. Advantage Advertising’s work for Wyoming was ranked number one in the nation by Bleacher Report.

This isn’t the first time Advantage Advertising’s work in the college sports arena has been recognized. In 2012, the agency’s design for the University of Idaho Vandal football schedule poster ranked number four, and last year the design for the Wyoming Cowboys football ranked 17th.

Also, earlier this year, FootballScoop.com ranked Advantage Advertising’s web design work for Wyoming football’s signing day graphics as number three in the nation.

Well done folks. Well done.

Flagship Fight

It seems the University of Idaho Alumni Association has not taken kindly to the State Board of Education’s decision to remove the ‘flagship university’ reference from the school’s mission statement.

Judging by this recent series of print ads, the alumni association is on the offensive, and reminding the residents of Idaho why they believe that the University of Idaho is Idaho’s flagship university, and why that one word should remain in their alma mater’s mission statement.

Give the latest work a look and tell us what you think:

New Hire at North by Northwest

North by Northwest in Boise has added Chuck Hurst to their Boise team as an Associate Producer.

Formerly the owner of C. Hurst Digital Media, he has worked on such large-scale television projects as NBC’s “Baby Borrowers” and the Travel Channel’s “Man Vs. Food” as well as the independent feature “Three of a Kind.”

Hurst graduated from the University of Idaho in 2005 and has since been working on North By Northwest projects on a freelance basis.

Congratulations Chuck.