Friday Find: 1994 Rockies Intro

We came across this classic during a recent stroll through YouTube, produced by North by Northwest for the 1994 Rockie Awards.

From the video’s description:

In 1994, the Idaho Ad Federation asked vendors to produce openings for that year’s Rockies Show. North By Northwest chose “Newspaper”. The piece was shot in one night and was Jeff Noble’s first “day” on the job. It won for Best Intro.

Help Bring ART & COPY to Boise

By now you’ve likely heard about the film ART & COPY.  But just in case you haven’t, here’s the official synopsis:

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Now, while ART & COPY has been shown in locations across North America, it has not yet made it’s way to Idaho.  But we’re going to change that.  And here’s how you can help.

The folks behind ART & COPY have made it easier to request a screening.  Go to the Request a Screening form, enter your name, Boise Advertising Federation as the organization, Boise as the city, and any other details that you feel are relevant (including your email address).

For those who are wondering, at this point — this is not an official BAF event as of yet.  But given the nature of the film, they are the most natural fit for this type of thing.

NOTE: For those in other parts of the state, don’t let the organization field trip you up.  I’m sure the powers-that-be in any of these ad clubs would welcome a screening:

  • Idaho Falls Advertising Federation
  • Lewis-Clark Valley Advertising Federation
  • Magic Valley Advertising Federation
  • Pocatello Advertising Federation

Once we get enough support to put this in motion, we’ll start working on more concrete details such as time and date, location, cost — those little details, you know.

And if you’d like to dive in even deeper, you can watch the ART & COPY trailer on their YouTube channel, or follow them on Twitter.