On a personal note

Forgive the personal nature of this one…

After more than a decade in and around the agency business, including a long tenure with Stoltz Marketing Group and a summer fling with Mitchell + Palmer, I decided it was time for a change, professionally. I’d had this nagging feeling in the back of my mind for a while, and it wasn’t going away: The agency business just wasn’t as much fun to me as it used to be. I know it’s not a new story, but that continuous drum beat of clients wanting more, faster, and for less can wear anyone down after a while.

And I was at that point.

So I’ve made a change.

Recently, I took a position with HP in Boise, on a small, newly-created marketing team. Being on the client side will certainly be different, but will be a nice change of pace, I think. After years worrying about clients’ businesses, budgets, timelines and everything in between, it’ll be interesting to be on the other side, and see where things go from here.

But enough about me. On to the really pressing question you have right now — what’s going to happen to this site? Well, for the foreseeable future, nothing will change. I’ll still continue to post – likely on the same infrequent schedule – as I have been for the last several years. One thing that may change, however, is the perspective. Since I’m no longer at one specific agency, I won’t have to worry about a perception of bias one way or another on the things that I do, or don’t, choose to write about.

Don’t get me wrong. I still enjoy this crazy business we call marketing, advertising, or whatever it’ll be known as down the road. That much will probably never change. But for me, it was time for something different. Does that mean I’ll get back into the agency game at some point? Possibly, if the right opportunity presents itself. I’ve got way too much industry and institutional knowledge to completely give up on it.

For now though, the scenery has changed, and it’s on to the next great adventure.

Ventive gobbles up Pluto

Ventive, a custom software, platform, website, and application development, UX/UI design, data acquisition, Business Intelligence & CRM customization firm based in Boise, announced yesterday that it has acquired Pluto, an interactive product design, web development, digital strategy, and ecommerce product and service agency.

From the press release announcing the acquisition:

The purchase of Pluto, based in Boise, Idaho, further increases Ventive’s share in the digital product and custom software development markets. “Welcoming Pluto’s talented team will provide our clients with an even higher level of innovative product design and support,” said Jonathan Cardella, CEO of Ventive. “The acquisition is also expected to result in greater operational efficiencies and significantly increase our market share,” added Andrew Beck, COO of Ventive.

“A partnership was formed with Ventive to help Pluto broaden its ability to serve larger global clients,” commented Justin Yonk, Managing Director of Pluto. “Our expertise in open source development, creative execution, and complex project management will complement Ventive’s growth strategy, and we’ll benefit by joining a larger firm with access to more resources.”

Under the terms of the agreement, Ventive has agreed to acquire the assets of Pluto. Pluto will cease operating as a separate company upon completion of the integration and Ventive will serve Pluto’s existing clients.