Category Archives: articles

Media Buying – The Next Great Battle

Posted on October 11, 2011 by Brian

Over at The Toad Stool, our friend Alan Wolk offers up an insightful perspective on the convergence of broadcast television and the web, and the inevitable battle that is shaping up between the two.
The Next Big Battle: Media Buying
Even though no one really has all the answers right now, this piece will get you thinking. [...]

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Signs of Life?

Posted on March 14, 2011 by Brian

There might just be, according to a recent New York Times article.
Marketers Celebrate Glimmers of Recovery

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Gaming the system – a cautionary tale

Posted on February 17, 2011 by Brian

For those who haven’t taken the time to read the New York Times piece on J.C. Penney, and some of the ‘black hat’ SEO techniques that were used on their website, you owe it to yourself to take a look:
The Dirty Little Secrets of Search

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Is This the Year?

Posted on January 8, 2011 by Brian

For the past few years, a common question in the marketing world has been “Will things get better or worse this year?”
Recently, Tanzina Vega and Stuart Elliott tackled that question in an article published in the New York Times.  Give the article a read — it’ll be worth you time.
After Two Slow Years, an Industry [...]

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Positive News on the Media Front

Posted on August 25, 2010 by Brian

Two separate articles in the past week have both pointed to some positive news from the media side of this business:
Radio Revenues Rebound in 2Q, Auto Ads Up – via MediaPost
TV ad sales looking solid for second half – via The Hollywood Reporter
Give the articles a read and decide for yourself.  Are they right? Wrong? [...]

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Asking the Wrong Questions

Posted on August 23, 2010 by Brian

A quick read for a Monday morning…
Came across this post recently, and thought it was worth sharing.  Given the changing nature of marketing, advertising, communications and public relations in today’s environment, I thought it was worth passing along:
The 8 Wrong Questions PR Firms Are Asking About Social Media

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From Our Friends at AdPulp – The Luke Sullivan Interview

Posted on August 4, 2010 by Brian

David Burn over at AdPulp had a chance recently to interview Luke Sullivan, Copywriter, Author and Senior VP/Managing Group Creative Director at GSD&M in Austin, Texas.
The AdPulp Interview: Luke Sullivan
Take a few minutes and give it a read.  It’s as close as you’ll get around here to having a homework assignment.  Then, go back and [...]

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Good News for our Friends in Media

Posted on June 17, 2010 by Brian

SNL Kagen, a Charlottesville, VA-based media researcher, forecasts that revenues for both TV and radio stations will increase this year.
The full article is available here (via MediaPost): SNL Kagan Forecasts Ad Recovery

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Just What Is a Creative Director?

Posted on April 14, 2010 by Brian

Phil Johnson, of PJA Advertising and Marketing, recently published a good piece on the Ad Age Small Agency Diary:  What the Hell Is a Creative Director Supposed to Be?
An excerpt from Phil’s piece:
I’ve come to the conclusion that the job of creative director is bigger and more important than any one task. Rather than the person with [...]

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There’s a New Year Coming, But its Going to Take Work

Posted on December 22, 2009 by Brian

2009 is almost done crumbling to the ground, and that shiny new toy that is 2010 still looks good in the display case.  But before you go thinking that things are going to turn on a dime, take a few minutes to read the latest piece from Bart Cleveland on the Ad Age Small Agency [...]

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