For the past few years, a common question in the marketing world has been “Will things get better or worse this year?”
Recently, Tanzina Vega and Stuart Elliott tackled that question in an article published in the New York Times. Give the article a read — it’ll be worth you time.
After Two Slow Years, an Industry Rebound Begins
Two separate articles in the past week have both pointed to some positive news from the media side of this business:
Radio Revenues Rebound in 2Q, Auto Ads Up – via MediaPost
TV ad sales looking solid for second half – via The Hollywood Reporter
Give the articles a read and decide for yourself. Are they right? Wrong? Are you seeing things out there these days that support these theories?
A quick read for a Monday morning…
Came across this post recently, and thought it was worth sharing. Given the changing nature of marketing, advertising, communications and public relations in today’s environment, I thought it was worth passing along:
The 8 Wrong Questions PR Firms Are Asking About Social Media
David Burn over at AdPulp had a chance recently to interview Luke Sullivan, Copywriter, Author and Senior VP/Managing Group Creative Director at GSD&M in Austin, Texas.
The AdPulp Interview: Luke Sullivan
Take a few minutes and give it a read. It’s as close as you’ll get around here to having a homework assignment. Then, go back and read it again. You’ll be glad you did.
SNL Kagen, a Charlottesville, VA-based media researcher, forecasts that revenues for both TV and radio stations will increase this year.
The full article is available here (via MediaPost): SNL Kagan Forecasts Ad Recovery
Phil Johnson, of PJA Advertising and Marketing, recently published a good piece on the Ad Age Small Agency Diary: What the Hell Is a Creative Director Supposed to Be?
An excerpt from Phil’s piece:
I’ve come to the conclusion that the job of creative director is bigger and more important than any one task. Rather than the person with the best ideas, or the person who is the best judge of good work, or the person who can best manage the creative process, a creative director needs to shape the creative brain of the entire agency and build a creative conscience. His influence extends well beyond the creative department. This conviction has made me question many of the traditional expectations for a creative leader.
Take the time to read the entire post on the Small Agency Diary. It’s a good read for anyone involved in this business. And, if you feel so inclined, leave him a comment over there as well.
2009 is almost done crumbling to the ground, and that shiny new toy that is 2010 still looks good in the display case. But before you go thinking that things are going to turn on a dime, take a few minutes to read the latest piece from Bart Cleveland on the Ad Age Small Agency Diary. In it, he offers some good advice on How to Roll Strong Into 2010, such as:
Communicate. Not much good to talk about? You’re not looking hard enough. Even if it is how great everyone is being in the face of hardship, talk about it in your staff meetings, e-mails, etc.
Walk and talk. The economy can’t kill what makes your agency a great place to work; only you can. It has no effect on your imagination or your will to succeed; only you do. It can’t keep you from smiling, or patting someone on the back. Move around your office and talk to everyone at least once a day.
Take a few minutes and give it a read. You’ll be glad you did.
From Adweek: Digital Billboards Safe, Another Study Says
Tantala analyzed eight years of traffic accident data — more than 60,000 accident reports from the Ohio Department of Transportation — for the same seven digital billboards it examined in a 2007 study. In addition to the two Cleveland studies, a separate survey was released earlier this year for Rochester, Minn. The conclusion for all three studies was the same: Digital billboards are not linked to traffic accidents.
Another interesting tidbit from this article: Lamar’s 1,135 digital billboards, now representing about 10 percent of the company’s revenue, are leading the recovery at the company.
While digital boards represent 10 percent of their revenue, I’d be curious to find out what percentage of their total inventory (total of all boards) that number represents. Anyone have any insight?
At some point in time, every agency has likely been faced with this question: What kind of agency are you?
Darryl Ohrt, founder of Plaid, takes a swing at answering that very question from a small agency’s point of view on the Ad Age Small Agency Diary.
From his piece:
When people ask about our agency, I often struggle with an industry categorization. I’d never use the term “traditional” to describe our operation, yet I don’t believe that “digital” is the best descriptor, either. For that matter, do traditional agencies even call themselves “traditional”? Probably not.
It’s a worthwhile read, and an interesting take on the question. Take a few minutes to give it a look — I’m sure you’ll be able to relate to some, if not most of what he has to say.
That’s the word from an Ad Age Whitepaper — 2010 America: What the 2010 Census Means for Marketing and Advertising. From the article introducing the whitepaper:
“The concept of an ‘average American’ is gone, probably forever,” demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. “The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.”
The message to marketers is clear: No single demographic, or even handful of demographics, neatly defines the nation. There is no such thing as “the American consumer.”
While you may have already seen this news (it was originally published on October 12th), if you haven’t, take a few minutes to give it a read.