Recently commentary published on MediaPost’s Media Insider:
It’s a unique challenge facing companies over the next few years. How to find the people coming into the workforce who have some measure of experience, vs. balancing hiring people you’ll have to train on your own? Couple this with the challenge of the “entitled” employee, and you can see how hiring will be even more important going forward.
In 1692, Dutch artist A. Boogert created a 700-page tome titled Traité des couleurs servant à la peinture à l’eau. The manuscript was uncovered by Erik Kwakkel, a Medieval historian.
You could easily replace PR with advertising, marketing or any handful of job types and most — if not all — of this still holds true.
From our friends at AdPulp: Hire A Copywriter, Or Paddle The Ship With One Oar
Come to think of it, after reading that piece I’m pretty sure this site could use a lot of help from a real copywriter. But I digress…
Interestingly, as evidence that the secret to good writing is rewriting, bonus points are up for grabs to anyone who can share with the class what they think the original title of the AdPulp piece above was.
Even though no one really has all the answers right now, this piece will get you thinking. Take a few minutes and give it a read.