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Category Archives: observations
Time to Chime In
Okay folks, it’s your turn to chime in…
What have you seen lately that you liked? That interested you? That amused you?
What has left you scratching your head wondering why they did that? Or how?
What do you want to learn more about?
What can you do to push yourself farther?
What’s next for you?
Feel free to leave answers [...]
Playing Around with a Crazy Idea
And I’m sure you’re thinking — yeah, like that’s anything new…
But hear me out.
What is still one of the biggest issues facing agencies and marketing professionals today? Talent. Finding, recruiting and retaining talent.
More often than not, an agency’s future employees won’t just show up at the front door gift-wrapped and sporting a big red bow. [...]
In Memory: John Givens
The Idaho advertising community lost one of it’s founders with the passing on John Givens on Monday, February 1st, 2010.
Not familiar with the name? Unfortunately, neither was I until last week.
John Givens was a third-generation Boisean, a graduate of Boise High School and after service in the United States Naval Air Corp during World War [...]
Predictions and Trends
Its that time of year again.
The time when everyone and their dog, cat and goldfish makes their predictions about what the biggest trends will be in the coming year. And, like every year, its a shot in the dark. Sometimes those predictions are right, sometimes they’re horribly wrong.
That being said, this year I say we [...]
Posted in for discussion, observations, opinion, worth mentioning
Tagged 2010, crowdsourcing, predictions, trends
3 Comments
Why Yes, Lamar and Clear Channel are Giving Thanks
From Adweek: Digital Billboards Safe, Another Study Says
Tantala analyzed eight years of traffic accident data — more than 60,000 accident reports from the Ohio Department of Transportation — for the same seven digital billboards it examined in a 2007 study. In addition to the two Cleveland studies, a separate survey was released earlier this year [...]
Posted in articles, observations
Tagged adweek, clear channel, digital billboard, lamar, ohio department of transportation, outdoor, tantala
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Sometimes you just need to step away
That’s just what I did this past weekend. And, while I was out and about, this was the view to the north:
and to the south:
We now return to our regularly-scheduled programming, already in progress…
Your Thoughts: The Idaho Lottery
Yes, the Idaho Lottery is always a subject that will get people talking. It’s a high profile account and extremely visible work.
That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds. To date I’ve seen television spots, [...]