Category Archives: observations

So What’s Next?

Well dear readers, it’s your turn. I’d like to hear from you — what would you like to see and/or read about here?
Granted, events, job openings, new hires and such are a given – those will always be part of the coverage. But what else would you like to see or know more about? Work [...]

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July’s Worst Ad/PR Mistakes

Made a mistake recently? Sure, we all have.  But just be glad you’re mistake isn’t on this list:
The five worst video media disasters in July

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By hook or by crook, by book or by NOOK

Maybe it’s the bookworm in me, but the more I see the latest work from Barnes & Noble for their NOOK tablet, I more find myself liking it.

This spot is part of Barnes & Noble’s Read Forever™ campaign, billed as “a celebration of reading.”
And while this spot is specifically for the NOOK Color tablet, it [...]

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Something new is Sprowting Up

Sprowt, an “initiative to nurture emerging designers in our local design community” has launched in the Treasure Valley.
From their website:
What Is Sprowt?
Sprowt is an initiative to support emerging designers in their transition from university to a professional career. Currently, we’re gathering feedback from local graduates and employers and plan to use that data to develop [...]

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Wisdom from Lee Clow’s Beard

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Time to Chime In

Okay folks, it’s your turn to chime in…
What have you seen lately that you liked?  That interested you?  That amused you?
What has left you scratching your head wondering why they did that? Or how?
What do you want to learn more about?
What can you do to push yourself farther?
What’s next for you?
Feel free to leave answers [...]

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Playing Around with a Crazy Idea

And I’m sure you’re thinking — yeah, like that’s anything new…
But hear me out.
What is still one of the biggest issues facing agencies and marketing professionals today?  Talent.  Finding, recruiting and retaining talent.
More often than not, an agency’s future employees won’t just show up at the front door gift-wrapped and sporting a big red bow.  [...]

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Just What Is a Creative Director?

Phil Johnson, of PJA Advertising and Marketing, recently published a good piece on the Ad Age Small Agency Diary:  What the Hell Is a Creative Director Supposed to Be?
An excerpt from Phil’s piece:
I’ve come to the conclusion that the job of creative director is bigger and more important than any one task. Rather than the person with [...]

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In Memory: John Givens

The Idaho advertising community lost one of it’s founders with the passing on John Givens on Monday, February 1st, 2010.
Not familiar with the name?  Unfortunately, neither was I until last week.
John Givens was a third-generation Boisean, a graduate of Boise High School and after service in the United States Naval Air Corp during World War [...]

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Predictions and Trends

Its that time of year again.
The time when everyone and their dog, cat and goldfish makes their predictions about what the biggest trends will be in the coming year.  And, like every year, its a shot in the dark.  Sometimes those predictions are right, sometimes they’re horribly wrong.
That being said, this year I say we [...]

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