Ten years

Ten years. It’s really been that long, huh?

Ten years ago today was the first post on the Idaho Ad Agencies blog. It wasn’t anything terribly interesting – just a quick welcome to the site. Who would have thought that it would last this long…

Holy crap.

While the updates may be a little more sporadic than they have been in years past, I’d like to say thank you to everyone that has visited, and continues to visit the site. It’s been fun, and that’s why I keep doing it.

Thanks for putting up with me.

Let’s keep this crazy train rolling.

Realization

Yesterday afternoon I was able to get together with a couple of colleagues here in Boise. We talked about the usual things — families, life, kids, etc. We also talked a little shop, of course. It was a good chance to catch up with some old friends that I haven’t seen in far too long.

But later that evening I had a strange realization — in some ways, I’ve inadvertently become the Kevin Bacon of the agency world here in the Treasure Valley. Between the places I’ve worked and the people I’ve worked with, there’s a good chance you could connect anyone from Seattle to Salt Lake and points far beyond through me.

Nothing more than a humorous observation on my part, of course. But for Pete’s sake, please don’t start calling me Kevin Bacon.

Crap. Too late. It’s going to be a thing, isn’t it?

Know How Indeed

While watching the Daytona 500 a little over a week ago, I happened to catch this spot from NAPA:

It made me laugh, enough so that I posted this shortly thereafter:

To which the folks at NAPA quickly replied to with this:

A perfectly appropriate response, and a great example of an organization recognizing that social is not a stand-alone channel, but rather something that can be woven throughout everything. And given the speed of their response, I have to assume that – much like Oreo during the Super Bowl – they knew exactly when their spots were scheduled to run, had the right people in the room, and had a plan in place for their responses.

And now, a little more than a week later, I’m writing about the entire thing here. NAPA Know How indeed. Well done to everyone behind this.