Balihoo is billed as the world’s first search engine focused on the media planning and buying industry. It was formed in 2005, and combines large-scale search functionality with data storage and community features to bring efficiency to the media buying and planning marketplace.
Balihoo, and its sister company Side Door Media combine media planning, media buying, search engine marketing and more to provide additional services to agencies and clients alike.
Also, check out the Balihoo Blog for updates from Shane, Pete and other Balihooers.
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