They’re Challenging You. Yes You.

The folks over at Balihoo have issued a challenge to other agencies in the Treasure Valley:

Hey Suckers,

We’re running the Main Street Mile next Friday, and a cocktail says that our agency can beat your agency. Do you have 5 people at your office that can run a mile? Do you believe that a bloody mary is more important than carbo-loading? Prove it. Sign up by June 22.


Balihoo cordially invites your running participation in the upcoming Main Street Mile – “A Mile for Men’s Health.” For those unfamiliar, the MSM is a one-mile race around the downtown blocks of Boise. Besides a great excuse for exercise and company camaraderie, the race is, more importantly, a fundraiser for Prostate cancer awareness and education which provides free screenings to Treasure Valley men. In 2007, alone, $40,000 in cash contributions were raised and 622 men were screened.

The race offers a company-oriented wave (Albertsons Team Mile Challenge) which features teams of five co-workers who run the course at the same time. What better way to promote community awareness and company pride amongst the Boise advertising community than to rally each agency to field a team?

The Main Street Mile is scheduled for Friday, June 27th at 6:15 PM. Cost for the Albertsons Team Mile Challenge is $50/team and early registration ends June 22nd (please note, you can still sign-up after June 22nd up until the race on Friday). Please see the attached entry form or visit for details.

Thanks for your consideration and we hope to see you on Main Street next Friday.

Team Balihoo

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