Street level views of marketing & advertising in Idaho
To the folks at Wirestone, and everyone else involved in pulling the Broken Barker Bash off: Well Done.
To those who came out last night to bid, drink, dance, mingle, install hangovers, talk, and celebrate: Thanks for the great attendance. It was a packed house.
And finally, thanks to Jeff for being there, and continuing your recovery.
Technorati tags: wirestone, broken barker bash
The deadline for entry submissions to the 2009 CLIO Awards has been extended until February 13, 2009.
Technorati tags: clio awards
R2 Media Group in Pocatello has an opening for a Graphic Designer. From the job listing on the Eastern Idaho Craigslist:
Pocatello based company looking for up and coming graphic designers and web developers.
Must be able to work on a team, but also have the ability to work through a project independently. We are looking for versatile designers with understanding of the principles and aesthetics of design, who can create compelling branding and advertising through a variety of print and web formats.
Also from the posting, this will begin as a contract position, but could develop into a full time position for the right person.
Technorati tags: r2 media group, graphic designer job opening, craigslist
Everybody’s got one.
And when it comes to the College of Western Idaho these days, there’s certainly no shortage.
The Idaho Business Review, and their 60+ comments, leave very little to wonder about where they stand.
TechBoise has an opinion, with more insight and intelligent conversation than what I saw happening on the Idaho Business Review’s site.
Even The Idaho Statesman has an opinion.
So let’s take a look at how this all got started. Much of what has been written centers around the television spots created for the College. For those who may not have seen them, here are the three spots, courtesy of CWI’s YouTube Channel:
So, now that you’ve seen them, we can begin.
Whether you think the ads are good or bad is almost beside the point. Advertising, and particularly the creative that comes out as a result, is subjective. What one person calls “good” the next calls “bad.”
The real question is, have these spots, and other portions of the enrollment campaign, been effective in generating adequate awareness of, interest in, and ultimately enrollment at the College of Western Idaho? Time will tell.
A couple of thoughts to leave with, however:
It escapes me who said it, but in any client/agency relationship, the agency deserves no more than 50% of the praise for the success, or 50% of the blame for the failure. That concept is true in this case as well. CWI is as responsible for these spots as those on the agency side who produced them.
As agencies, and agency folks, it is our responsibility to advise, guide, and direct clients on the best course of action as much as possible. That means proper planning, research and insight into the client’s business or industry. Without that, we become nothing more than order takers, reacting at the client’s whim.
Success takes time, and will certainly be the case here.
For those who were involved, I’d encourage you to take this opportunity to learn from what went right, and wrong, and come back with something even better next time. For those who are watching from the sidelines, this is another case where there’s a lesson to be learned here.
Are you willing to learn it?
Technorati tags: college of western idaho, idaho business review, techboise, the idaho statesman, youtube
Well damn.
I was all ready to tee off on the Boise Advertising Federation for not having any information available about the 2009 Rockie Awards, the submission process, deadlines and such.
And then I went to the Rockie Awards website. Talk about taking the wind out of my sails.
So, since there’s no ranting to be done now, here’s the skinny:
The Idaho Advertising Federation is now accepting entries for the 2009 Rockie Awards. Entries are due by Sunday, February 8th. All the details, including entry requirements, costs, etc. can be found on the Rockie Awards website.
Oh, and keep Saturday, April 18th open. That’s the date for the Rockies Award Show at The Knitting Factory in Boise.
Technorati tags: boise advertising federation, rockie awards, idaho advertising federation, the knitting factory