Month: April 2009

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Headline Roundup for April 6th

10 Principles for Bad Times That Work in Good Times, Too – via Ad Age

Nielsen Sample Hits New Quality High, Unclear If Economy Is A Factor – via MediaPost

Study: Ad Payoff In Local TV News – via MediaPost

Bargains Abound in Media Abandoned by Weak Sectors – via Ad Age

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Changes at Drake Cooper

Or, a more polite way of saying that the staff size at Drake Cooper has decreased a bit.

A couple of weeks ago, word reached us that there had been layoffs at Drake Cooper.  Of the staff listed on their website, two full-time and one part-time had been let go.  A fourth, a limited-term contractor, also had their project scaled back at the same time.

I had a chance to trade messages with CEO Jamie Cooper about these changes, and he confirmed that they had made cuts, and also provided a little insight into the reasoning behind it:

Slower start to 2009 after a very strong 2008. No big changes other than the economy finally catching us a bit. The other thing I would mention is these moves are also reflective of the change to more digital work in our shop. Our client work in the digital realm (all sorts of work – not just websites) is growing quickly and our staff adjustments need to support that growth.

As has been the case with others, this is an unfortunate reality of the business environment that we’re in.  To those who were affected, give us a shout and we’ll get you listed in the Available Talent section of the website.

I fully expect that Drake Cooper, and other agencies that have gone through the layoff process recently, to bounce back in the near future.  As I’m sure many would agree, I look forward to once again writing about new hires and seeing a rash of job openings in the industry.

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Client-Side Job Opening: Marketing Manager / Coordinator

The Idaho Botanical Garden in Boise is looking for a Marketing Manager / Coordinator.

From the job listing on their website:

Responsible for developing, maintaining and implementing marketing strategies to meet organizational objectives. Evaluates current programs along with client and market feedback to determine marketing plan changes as needed. Oversees all marketing, advertising and promotional activities. Works closely with key partners, IBG staff, and Board members to develop new tools and coordinate messaging and image of the Idaho Botanical Garden. 

This is an independent contractor position, and an estimated workload of 20-30 hours per week.  Resumes should be sent to the folks at the Idaho Botanical Garden by end of day Tuesday, April 7th.

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Changes to the Idaho Ad Agencies Blog

As I’m sure you’ve noticed by now, there have been a few changes to the Idaho Ad Agencies blog while you weren’t looking.  Among the remodeling you’ll now find:

  • The Idaho Ad Agencies blog now has its own URL.  IdahoAdAgencies.com had long been pointing visitors over to the blog that was originally hosted via Blogger.  Now, by moving the blog to its own host, we’re able to do quite a bit more with it.  Don’t worry, the RSS feed remains the same, and if you’re used to visiting the old site there will be either a note to visit the new site, or a redirect to get you here automatically.
  • The list of Agencies in Idaho has moved away from the sidebar, and now has it’s own dedicated section.  You’ll also find that the Featured Agencies to the right have more prominent billing on that list, and yes, there is a reason for it.  If you’d like to find out how to become a Featured Agency, drop us an email and we’ll get you all the details.
  • There’s also a new section title Local Resources — this is where you’ll find other resources that don’t quite fit into the list of agencies in Idaho, but still warranted inclusion on the site.
  • The new Jobs section of the site allows agencies to post their job openings directly on the Idaho Ad Agencies blog. No more hoping that I’ll stumble across the Craigslist listing every few days.  That job board also pulls in job listings found across the Internet.
  • The Events section is a monthly calendar that gives you a quick and easy snapshot of events.
  • The Reading Room is where you’ll find recommendations on books, articles, blogs, and a variety of other useful reading material.

There will, no doubt, be more changes in the coming weeks and months.  But in the mean time, expect the same content that you’ve been enjoying for the past four years, together with a few new twists and turns along the way.

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Imagine

imagine.

That’s the headline you’ve probably seen by now on billboards around Boise. Three different billboards – each with a portrait of a woman who has undergone cancer treatment, and the side-effects that go along with it – are around the valley to promote Boise’s Susan G. Komen Race for the Cure.

The women featured on the billboards and in other pieces for the Boise affiliate of Susan G. Komen for the Cure are Susan Chapman, Bobbi Fuller, Margo Vaughn, Cheryl Imlach and Stephanee Rowbury.

The billboards, website, and other support materials were developed by Stoltz Marketing Group. From the story on their website:

In the new “Imagine” campaign, the women’s portraits are embellished with imaginary hairstyles, illustrating what they might look like if a cure is found. The resulting race posters, web site and other collateral material are the work of SMG’s Crissie McDowell, Kate Holgate, Lindzee “Screw the Budget” Frei, and friend Katie Shamberg who together have raised more than $40,000 to find a cure over the last few years through their own nonprofit Think Pink, Inc.

Photography for the campaign was done by Todd Meier Photography.

There are a number of events leading up to the Race for the Cure on Saturday, May 9th. Be sure to check out the website for all the details.