Hey ad peeps, are you up for a challenge?

This one comes courtesy of our friends at Oliver Russell:

Oliver Russell will match up to $500 in online donations from ad agencies and employees to the Feed Four More campaign to benefit the Idaho Foodbank — $5 provides breakfast for a family of four, and $10 buys lunch or dinner for the same family.

In other words, if our $500 is successfully matched, then we’ll provide 800 breakfasts — most important meal of the day! — to people who are struggling to put food on the table. A great way for those of us in the biz to give just a little in order to combat hunger over the holidays.


Social Good Network developed the technology platform for the effort, which works across all devices, desktop, tablets, and mobile. We (Oliver Russell) contributed a pro-bono fundraising video, “Bellies.” Whole Foods Market Boise is sponsoring the initiative — the first location in the entire Whole Foods Market chain to enable online donations via Facebook and mobile. Boise rocks!