Hey ad peeps, are you up for a challenge?

This one comes courtesy of our friends at Oliver Russell:

Oliver Russell will match up to $500 in online donations from ad agencies and employees to the Feed Four More campaign to benefit the Idaho Foodbank — $5 provides breakfast for a family of four, and $10 buys lunch or dinner for the same family.

In other words, if our $500 is successfully matched, then we’ll provide 800 breakfasts — most important meal of the day! — to people who are struggling to put food on the table. A great way for those of us in the biz to give just a little in order to combat hunger over the holidays.

https://m.socialgoodnetwork.com/campaign/feed-four-more

Social Good Network developed the technology platform for the effort, which works across all devices, desktop, tablets, and mobile. We (Oliver Russell) contributed a pro-bono fundraising video, “Bellies.” Whole Foods Market Boise is sponsoring the initiative — the first location in the entire Whole Foods Market chain to enable online donations via Facebook and mobile. Boise rocks!