Screwball headline aside, Drake Cooper started off the new year with two senior-level additions to their staff: Colleen Morgan, who’s joining as Sr. Graphic Designer and Susan Becker, joining as Brand Manager.
Colleen brings over 16 years of design and advertising goodness to Drake Cooper. In that time, she has lived in the agency world as well as both corporate and non-profit sectors while honing her skills in branding, design and creative strategy. In that time, she has lived in the agency world as well as both corporate and non-profit sectors while honing her skills in branding, design and creative strategy. For a designer, her right and left-brain are surprisingly balanced.
Susan brings over fifteen years of marketing experience to her role at Drake Cooper, seven of those being with Portland-based Columbia Sportswear. As the promotions operations manager for Columbia she developed sponsorship programs with partners including NBC’s 2002 Winter Olympics, ESPN’s XGames, Sundance Film Festival, and The Discovery Channel. Since moving to Boise in 2008 Susan’s roles have included marketing manager at BOB Trailers, sponsorship manager with The Exergy Tour, and various consulting roles for businesses in the area.
And now that some readers have had a small cardiac incident, let me clarify. They have not gone out of business or closed up shop.
They changed their name.
The firm, which had been known for years as Scott Peyron & Associates, is now Peyron Strategic Communications. From their release last fall about the name change:
Public relations and marketing expert Scott Peyron today introduced a new identity for his two-decade Idaho agency as Peyron Strategic Communications. The company continues to represent Fortune 500, technology, natural resources and travel leaders in driving awareness and business within selected target groups.
In addition to the name change, Peyron has also grown their staff with two new additions and the promotion of a third. Ed Vining and Jessica Hunt joined the firm as Client Team Media Relations Leader and Client Team Coordinator and Digital and Social Media Program Leader, respectively. Additionally, Noelle Lovern was promoted to Client Team Leader.
The new year means a new set of radio ratings – this time for the fall of 2013 ‘book’ that ran from mid-September through early-December.
The big winner: KSAS/103.5 Kiss FM. In fact, the station is one of the biggest winners in a single book I’ve seen in my 15 years watching the Boise radio market. Among listeners 12 years and older, Kiss notched a 9.6 rating – 30% higher than the number two station.
Kiss made a splash as it changed dial positions from 103.3 to 103.5 FM right in the middle of the rating period. Billboards and digital ads helped support the switch. Even when you filter out teens and young adults, KSAS is on top in the 25-54 demo, tied with sister station KCIX/Mix 106.
Comparing the numbers to last fall, KBOI-AM saw a large drop – losing more than 25% of its ratings. This comes as a surprise as KBOI generally has a strong fall rating book buoyed by Boise State football.
KRVB/94.9 The River, which we profiled here earlier this year did a major image makeover – and saw ratings go up, though the rise was only 7%. The River was up slightly in the 25-54 as well.
KSRV/96.1 Bob FM saw large decreases from fall 2012 as well, falling from a 5.1 to a 2.9 12+. In the 25-54 demo the decease for Bob was even more pronounced, falling from first place to 10th, losing half its audience.
KKOO/99.5 Kool Oldies saw a surprising rise from nowhere, to land a 3.3 12+ rating. But when you look at folks younger than 54 years old, the station has a very small 0.3 number. The shortcut: There are a large number of folks well outside the advertiser demo listening to this station.
The group with the big bragging rights is Townsquare Media (formerly Peak Broadcasting). Its stations – Kiss, Wow, Mix and Lite make up four out of the top five stations in both 12+ and 25-54 ratings. No group really comes close, though Cumulus Media comes in a distant second.
(A note: Nielsen purchased Arbitron last year, and now conducts the radio ratings in the market with the same methods used previously. The Nielsen radio ratings period is conducted separately from the Nielsen television ratings period).
The full rundown, 12+:
KSAS/103.5 Kiss FM – Townsquare – 9.6
KAWO/Wow Country 104.3 – Townsquare – 7.1
KCIX/Mix 106 – Townsquare – 6.7
KBOI/670 AM – Cumulus – 5.9
KXLT/107.9 Lite FM – Townsquare – 4.6
KQFC/97.9 Nash FM – Cumlus – 4.2
KIZN/Kissin 92.3 – Cumulus – 4.2
KQXR/100.3 The X Rocks – Journal – 4.0
KTHI/107.1 K-Hits – Journal – 3.8
KWYD/Wild 101 – Impact – 3.4
KRVB/94.9 The River – Journal – 3.3
KKOO/ Kool Oldies 99.5 – Treasure Valley – 3.3
KSRV/96.1 Bob FM – Impact – 2.9
KKGL/96.9 The Eagle – Cumulus – 2.7
KJOT/Variety Rock 105.1 – Journal – 2.7
KIDO/NewsRadio 580 – Townsquare – 2.1
KTIK/93.1 The Ticket – Cumulus – 1.5
KNFL/96.5 ESPN Boise – Impact – 1.0
Top 12 25-54:
Kiss FM – 8.7
Mix 106 – 8.7
Wow Country – 7.6
The X – 5.1
Lite FM – 4.7
Kissin 92.3 – 4.4
KQFC – 4.0
The Eagle – 4.0
Bob FM – 3.6
KBOI – 3.3
Wild 101 – 3.3
Variety Rock 105.1 – 3.3
Disclosure: Don Day is the digital sales & product manager for KTVB. Ad campaigns for several local stations ran on the products he oversees during the ratings period. He wrote the IdahoRadioNews.com blog for more than six years.
Stoltz Marketing Group in Boise recently added two new faces to its staff: Ward Duft as creative director and Bill Doty as digital media producer.
In his new role at SMG, Duft will oversee the agency’s creative team in the development of campaigns and concepts for clients in a variety of industries, including construction and building materials, insurance, healthcare, foodservice, consumer packaged goods, agribusiness, resort/travel, financial services, higher education, and more.
“Ward brings more to the table than just creative ideas,” says Ken Stoltz, president of SMG. “He delivers a unique blend of strategic insights and creativity and inspires others to do their best work. We’re all looking forward to the growth and success he will help us achieve.”
Prior to joining SMG, Duft served as creative director at Magner Sanborn, located in Spokane and Seattle, where he developed integrated campaigns for national, regional, and local clients and helped the agency earn Ad Age’s 2012 West Coast Small Agency of the Year. He’s also worked for agencies and companies in San Francisco, Atlanta, and Seattle for brands such as Eddie Bauer, Intel, Westin Hotels, Disney, Nordstrom, and Birkenstock. Duft received his undergraduate degree from East Carolina University and studied post baccalaureate at Duke University and Seattle’s School of Visual Concepts.
Bill Doty joins the agency as digital media producer. Prior to SMG, he worked for Turner Broadcasting for three years, writing and producing content for digital media and television. During his career he’s been a featured producer for Funny or Die, Adult Swim, Comedy Central, and Fox Network. He’s written for The Onion, Broken Newz, Yahoo!, AOL, and National Lampoon, working in markets such as Los Angeles, Atlanta, Las Vegas, and New York. Doty studied communications at Fresno State.