Done deal: KIVI, KNIN go to separate camps

KIVI and KNINThe Boise DMA has new television station owners – snapping up a pair of stations that used to be joined at the hip.

On April 1, EW Scripps formally closed on its deal to acquire Journal Communications’ broadcast assets, including KIVI-TV, KSAW-TV (Twin Falls), KTHI/107.1 K-Hits, KQXR/100.3 The X, KJOT/Rock 105.1 and KRVB/94.9 The River.

Not included in the deal was KNIN-TV Fox 9. You’ll remember in September, we walked through all the possible scenarios – as the FCC wasn’t going to allow Scripps to scoop up KNIN. I laid out five potential options – and the deal took door number four:

– Scripps keeps KIVI, sells KNIN with all programming intact to an outside owner and has little involvement in the station . (snip) (I)t’s conceivable that Scripps could continue to supply KNIN with news (or it could even come from one of the other two TV news providers in the market for the right price).

Alabama-based Raycom Media worked out a deal with the trustee for KNIN to buy the station, effective essentially immediately. Channel 6 and channel 9 will become separate stations with less and less to do with each other as time goes on. A lengthy and carefully-structured shared services agreement filed with the FCC lays out the ten-year deal – and even gets into detail like what portion of the big KIVI building in Nampa Raycom may use. Some of the particulars:

  • Raycom paid $14.5 MM. Journal purchased the station for $8 MM in 2008, before it was a Fox affiliate.
  • The stations will not share sales, programming, revenue or any other financial matters. KIVI and KNIN’s sales staff will be separate, will not be allowed to coordinate, will not be allowed to cross-sell and cannot go on calls together.
  • The two stations will not be able to work together on retransmission consent deals.
  • Scripps will deliver just less than 12-hours of news programming to Raycom each week for airing on KNIN: Two hours per day each weekday, and a total of two hours each weekend. The timeslots are the current 7am and 9pm newscasts.
  • KIVI & KNIN will have to handle promotion independently. You’ve possibly already noticed that promotions on the two stations for the most part no longer mention each other (though for now they look identical).
  • Scripps will handle technical & administrative services – i.e. master control.
  • The deal is for ten years – but can be pulled apart with notice by either side.
  • Raycom will hand over a check for $131,708.33 every month to Scripps for the news programming, technical services etc. That’s a cool $1,580,500 each year – with a 2.5% bump built in each year.
  • Raycom will establish a website for KNIN. Currently “” services both stations.
  • Right now, neither KNIN or KIVI are high definition in news. If Scripps decides to go HD someday, Raycom will give them some cash to get the upgrades done.

Bottom line: KNIN & KIVI will start to act separately in many ways – particularly in the sales area. Raycom is a big television station owner – and is competitive in many markets. Will this SSA last for ten full years, or will Raycom move to make the station even more independent? Time will tell.

Two quick sidenotes: In the past two years, every major station in the market has picked up a new owner – with Sinclair, Gannett/TEGNA, Scripps and Raycom entering the fray. Only independent KTRV’s Block Communications is unchanged.

In the Twin Falls market, a similar change is afoot – after Gray Television purchased CBS affiliate KMVT and FOX affiliate KSVT.

Don Day is the digital sales manager for channel 7, and used to run Now he tweets a lot.

2015 Rockie Awards: The Winners

For those who weren’t able to make it to this year’s Rockie Awards, we got our hands on the full list of winners. A few highlights:

Oliver Russell took home Best of Show for their Woodland Empire Ale Craft work.

Drake Cooper also took home their fair share of awards, as usual. In addition to their Rockies haul, the 18 Summers campaign also took Best of Show at the 2015 District XI American Advertising Awards.

The full list of winners can be found here.

Congratulations to all.

Tour De Smashed 2015

From our friends at the Boise Advertising Federation:

Ever wonder what the inside of DaviesMoore, Mitchell + Palmer, Foerstel, CLM or Wirestone look like? Here’s your chance to see all agencies and ride school buses again. Join us for Tour de Smashed III held on May 28th from 5pm – 11pm. Tickets are $25/person.

We’ve extended ticket sales! This is a Pre-paid event only and ticket sales will be closing on May 20th. There are 100 seats for the bus and once they’re gone, they’re gone. Wheels up on May 28th at 5pm in the parking lot of 9th and River Street (near Cottonwood Grille). Look for the yellow buses.

Drinks and snacks will be included on the buses, and please use good judgement to participate responsibly.

Tour De Smashed 2015

Job Opening: Art Director at Oliver Russell

Oliver Russell in Boise is looking to add a full-time or freelance Art Director to their team. From the job listing on their website:

You love design—branding, packaging, interactive, etc. And because you love design, you’re prolific. You know what the word “prolific” means because you read books. And because you read books, you know there’s a lot more to the world than just marketing. You’d like to devote your talent to promote people and products that make life a little more interesting and a lot more sustainable—because the clients you’re working on today are slowly crushing your soul.

We’re Oliver Russell, a Boise Certified B Corp. that builds brands for purpose-driven companies. We’re growing and looking for a great designer with at least a few years of experience and a solid portfolio of branding, packaging, interactive and illustration work. We offer good pay and benefits like health insurance, wellness allowance, matching IRA contributions, paid volunteer time, and four-day weekends over Memorial Day and Labor Day. As a bicycle-friendly business, we’ll pay you to leave your car at home. Not so coincidentally, we were just selected as “Best in World for Workers 2015” by B Lab, the nonprofit organization that certifies B Corporations.

This is a full-time position, but we’re open to freelancers too. If this sounds like your cup of tea, please send your resume and work samples to Show us you’re good. Show us you get it.

Desired skills:

  • CS Suite, MS Office
  • Coding for email blasts
  • Strong presentation skills
  • Decent writing skills
  • Motion graphics a plus
  • Experience in categories of food & beverage, sustainable technology, health & well-being a plus

Compensation DOE.

And in related news, they are still looking to add a PR Professional to their staff.

The Impending War for Talent

It’s a unique challenge facing companies over the next few years. How to find the people coming into the workforce who have some measure of experience, vs. balancing hiring people you’ll have to train on your own? Couple this with the challenge of the “entitled” employee, and you can see how hiring will be even more important going forward.

Read the full article about The Impending War for Talent on MediaPost

Internship Opportunity: Experience 805 at DaviesMoore

Experience 805, DaviesMoore’s six week internship program, is accepting applications through Friday, May 8th.

During the 6-week program, we’ll split our intern team between two tracks to maximize learning while providing access to multiple departments for a varied experience. Each intern will be immersed in daily work, shadowing DM employees and working collaboratively on projects. Interns will decide between the “Suits” or “Sandals” track and will focus their time accordingly.

Learn more about the program and how to apply here.

Oliver Russell Named as “Best in World for Workers”

2015 Best for the World for Workers

From our friends at Oliver Russell:

Brand marketing firm Oliver Russell was recognized recently for creating the most positive overall employee impact by the nonprofit B Lab with the release of its fourth annual ‘B Corp Best for Workers’ list. The ‘B Corp Best for Workers’ list honors businesses that earned a worker score in the top 10% of more than 1,200 Certified B Corporations from over 120 industries on the B Impact Assessment, a comprehensive assessment of a company’s impact on its workers, community, and the environment.

The B Corp “Best for Worker” list sets the gold standard for high-impact companies and demonstrates any type of company can use business as a force for good. In the workers category, Oliver Russell is one of 98 companies from 13 countries and 31 industries to be so recognized. Additional 2015 Best For Workers honorees include Cooperative Home Care Associates, a worker-owned cooperative based in the Bronx, Venezuelan biotechnology firm ETAVENCA, America’s oldest flour brand King Arthur Flour and Kansas-based MAX Insurance. Thirty-five percent of honorees are based outside the US, with companies operating in emerging markets such as Brazil, Ghana, and Venezuela.

A full list of this year’s honorees can be found at And an expanded version of this news release can be found as a blog on the Oliver Russell website.

“Many companies pay lip service to the shopworn adage, ‘people are our most valuable asset’,” said Russ Stoddard, Oliver Russell founder and president. “We decided to make this a competitive advantage – to invest significantly in our employees—and we’re gratified for this recognition as it shows we’re on the right track.”

“Today’s honorees inspire all companies to compete not only to be best in the world, but best for the world,” said Jay Coen Gilbert, Co-Founder of B Lab, the nonprofit organization that certifies B Corporations and governs the independent third party standard used to generate the comparable assessment of corporate impact.

B Lab simultaneously released separate lists recognizing the companies ‘Best for the World’ (overall impact), ‘Best for Community’ (community impact), and ‘Best for the Environment’ (environmental impact) which can be found at A total of 350 companies were named 2015 Best For the World Honorees, including Natura, d.light designsRoshan, New Belgium Brewery, Method Products, and Seventh Generation.

Each honored company is a Certified B Corporation. These companies use the power of business to solve social and environmental problems and have met rigorous standards of social and environmental performance, accountability, and transparency. Today there are more than 1,200 Certified B Corporations, across 121 industries and 38 countries, unified by one common goal: to redefine success in business. Any company can measure and manage social and environmental impact performance at

About Oliver Russell

Oliver Russell, a Boise-based brand-marketing firm founded in 1991, builds brands for purpose-driven companies and causes. The company counts Hewlett-Packard, Allegro Coffee/Whole Foods Market, and Mountain Health Co-op among its clients. It is a certified B Corporation, part of a growing movement of companies that believe in using the power of business to help solve social and environmental issues. Since the company’s founding, Oliver Russell has donated more than $1.8 million in cash and resources via social impact grants to nonprofit causes and social enterprises. More information about these Social Impact Grants can be found here.

About B Lab

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good.  Its vision is that one day all companies compete not only to be the best in the world, but the best for the world and society will enjoy prosperity for all for the long term.  B Lab drives this systemic change by: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing benefit corporation legislation to give business leaders the freedom to create value for society as well as shareholders; 3) helping businesses measure, compare and improve their social and environmental performance with the free B Impact Assessment; 4) driving capital to impact investments through use of its B Analytics and GIIRS Ratings platform.

Client-side job opening: Copywriter

Western States CAT in Meridian is looking for a Copywriter to join their team:

WRITER WANTED at Western States CAT

We are looking for a COPYWRITER to support internal and external communication efforts producing copy for online and print materials relevant to the appropriate target audiences.

Our ideal candidate will be a self-starter who is willing to take initiative, work in an environment with changing priorities and have the ability to generate well-crafted content and marketing solutions with reverence to Western States Cat Vision, brand voice and product/service offerings.

The preferred candidate will have a relevant degree and/or professional experience in marketing content creation for multiple channel (web, blogs, email, literature, and advertising).   Be aware that this position does require some travel.


  • Strong understanding for writing copy for web sites, and advertisements for products or services
  • Superior knowledge of grammar, spelling, punctuation
  • Strong experience with online writing techniques and ability to implement best practices
  • Able to meet tight deadlines and prioritize a varied workload in a fast paced, sometimes unpredictable, and demanding environment
  • Effective at tracking and following through on their own and others’ responsibilities
  • Able to work independently and in a team environment
  • Willing to learn new skills, expand knowledge, and adapt to technological and business changes
  • Strong interpersonal and communication skills, including presentation delivery
  • Must be able to use Microsoft Office, prefer some knowledge of Adobe CS

If this sounds like you please send a cover note and resume to or visit  our career page to formally apply.