Author: Brian

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New faces on the Oliver Russell team

Oliver Russell recently added a few new team members. In addition to Sienna George, who we previously covered, the announcement in the Idaho Business Review puts the spotlight on Dave McKay and Alyssa Stephens.

Dave McKay now serves as Oliver Russell’s Design Director. Based in Bozeman, Montana, he brings branding, strategy, and inclusive design experience from the likes of Hypermatter, PartnersCreative, SAP, Oracle, PayPal, saltStudio, J. Walter Thompson Worldwide and JWT INSIDE.

Alyssa Stephens has taken the role of Junior Graphic Designer. She is a recent MFA graduate of Montana State University at Bozeman.

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New hire at Senestre Creative

Senestre Creative recently announced that they’ve added Amanda Lubbers to their team as an Art Director.

Prior to joining Senestre, Amanda spent the past five years with the Idaho Lottery–most recently as Web and Digital Design Specialist.

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Dream Big, 2021 edition

Speaking of programs for nonprofits…

Drake Cooper is accepting nominations through November 30th for their Dream Big program. What is it, you ask? Well, I’ll let the DC folks explain it to you in their own words:

Each year we’re inspired by the nonprofit applicants that come through our office. The entire agency gets a say in who we choose, and it’s a process we take very seriously. Not only do we look for inspiring causes, but how well the organizations express their needs. It could be as direct as a website and new branding, or it’s a problem that needs to be solved, like an increase in membership or awareness.

So, why do we do this?

We are devoted to building a better community where everyone shares the responsibility of making it a better place to work and live. Ultimately, we hope that our joint work will increase awareness and understanding while inspiring those to take action around a meaningful cause.

Curious to see if you or a nonprofit you love qualifies?

We want to hear from applicants who are proactive, full of swagger, and ready to kick ass and take shit to the next level. We’re also looking for applicants who are trying to make a positive, more inclusive impact on the world. This project is rooted in having fun and making a difference. Applicants must be an IRS designated 501(c)(3) organization with a charitable cause.

Applications can be submitted here, or you can get in touch with Drake Cooper with any questions you might have.

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116 & West’s Parter116 program still accepting applications

Our friends at 116 & West are still accepting applications for their 2021 Nonprofit Pro-Bono Partnership.

Each year, 116 & West partners with a nonprofit organization to to determine the best marketing solutions and strategy for their needs, and provides marketing services worth $50,000. The 2020 Partner116 program recipient was Big Brothers Big Sisters of Southwest Idaho. Past recipients have also included Family Advocates in 2018, and Boise Rock School in 2019.

Applications for the program will be accepted through November 30, 2020. The 2021 award recipient will be announced by January 16, 2021.

Full details about the program are available on the 116 & West website.

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Client-side job opening: Interactive Marketing Specialist

Keeping with the trend of recent job openings, here’s another that came our way from the Idaho Lottery:

The Idaho Lottery is looking for an outstanding Interactive Marketing Specialist to join our
dynamic Marketing Team. This is an exciting opportunity for someone looking to be a part of a fun, fast-paced, innovative team and agency.

The Interactive Marketing Specialist will work on the leading edge of the lottery industry
managing a combination of player club product management, social media marketing and
player relationship marketing along with other marketing duties including digital initiatives
such as web and mobile work and managing and nurturing interactions with players in order
to keep, increase, and engage our player base and increase sales.

This position reports to the Deputy Director of Marketing and will be responsible for the
following duties:

  • Develop and leverage social media to drive player engagement, acquisition, and sales
    growth
  • Create fun, innovative social media promotions and content
  • Oversee and strategize our Very Important Players Club (VIP Club)
  • Provide VIP Club support to players
  • Use Marketo (marketing automation software) to create dynamic campaigns that adapt
    the experience based on a player’s real-time activities. Use real-time intelligence and
    customer signals to deliver personalized experiences.
  • Send and respond to VIP e-mail inquiries
  • Monitor VIP Club KPIs and develop strategies to maximize results
  • Printing and sending new and replacement VIP Club membership cards
  • Work with the Security division to maintain integrity of the Club
  • Develop and run reports to analyze player behavior and manage utilization of player
    data for marketing programs
  • Coordinate and implement new online marketing campaigns and strategies
  • Stay informed on emerging platforms and keep abreast of trends in digital/electronic
    media and communications and appropriately pursue new initiatives such as mobile
    web sites, social media channels, e-newsletters, SMS alerts
  • Strategize improved data driven player focused online marketing opportunities
  • Coordinate a comprehensive player contact strategy, inclusive of database
    development
  • Leverage the internet to promote our products
  • Successfully implement our digital strategy and e-marketing initiatives to support the
    marketing and communications goals
  • Develop new interactive strategies to reach players
  • Measure and evaluate effectiveness of interactive marketing activities
  • Player engagement and player satisfaction analysis
  • Monitor other communities and social media channels to compare and other sites and
    continuously improve our sites
  • Develop strong connections with our players by providing them with information
    directly suited to their needs and interests and by promoting open communication
    through all available channels
  • Managing and optimizing online traffic generation spanning search engine marketing,
    social marketing, and mobile marketing
  • Using web analytics to identify opportunities and ensuring an optimal online
    experience to achieve business results (traffic, conversion, average order value,
    repeat visit rate)
  • Proficient in customer acquisition initiatives including paid search, email, mobile, and
    social media
  • Assist in day-to-day marketing duties

The full job announcement, including qualifications and how to apply can be found on the Idaho Lottery’s site. Applications will be accepted through November 20th.