Street level views of marketing & advertising in Idaho
Don’t forget, the 2009 Rockie Awards Show is coming up this Saturday, April 18th. Word is there is still seating available, if you’ve been debating about whether or not you want to go.
And, if you’ve already RSVP’d, we’ll see you there. Odds are I’ll be at one of the tables near the bar, so feel free to stop by and say hi.
Just a quick reminder that the next Coffee Morning is coming up this Friday, April 17th. Full details are available in the original post.
Advertising Age, which freely admits that they follow the money in their coverage of the marketing and advertising world, is now on the lookout for the Small Agency of the Year.
What does that mean, exactly? Well, from their website:
The aim of the awards is to try to uncover the best small agencies both in the U.S. (those agencies with fewer than 75 employees) and overseas (those agencies with fewer than 50 employees).
We are charging $150 per entry. Every shop that meets the size requirement is eligible, regardless of marketing discipline. And we’re not splitting this into categories by medium — we’re far more interested in finding the best ideas that did the most to move business.
There will be two categories: Best Small Agency and Best Small Agency Campaign. Ad Age will recognize a U.S. and International winner for each, as well as finalists for both categories. Profiles of the winning agencies will be published both in print and online on July 27th.
Cost to enter is $150 per entry. If you think you’ve got the goods, the entry deadline is May 22nd.
Everyone and their dog has an opinion on what constitutes good creative. Is it good if its memorable? Is it good if it tells a story? Is it good if its effective?
Sometimes, the answers come not from the industry, the peers and others inside the fishbowl, but from the clients and the results themselves.
Case in point: Last fall we featured work that was being done for the United Way of the Treasure Valley by a group of creatives in the Valley. Last month, the United Way announced that their community campaign had generated $5.9 million in donations from individuals and corporations. Today, the United Way announced 31 grant recipients of the funds.
Included in the article from the Idaho Statesman was a quote from Tod McKay, Vice President of Communications for United Way of Treasure Valley, recognizing the effort that went into the creative for the campaign:
The local United Way’s community campaign was hugely successful this year, despite hard economic times. The organization raised $5.9 million, a 9 percent increase over last year’s campaign and the most in the group’s 81-year history.
McKay said part of this year’s success can be attributed to a creative advertising campaign put together by some of the region’s lead advertising agencies free-of-charge.
“They helped us tell our story better than we’ve ever done before,” McKay said.
That’s when you know you’ve done a good job.
Congratulations, and well done, to everyone involved.