‘Pitchmen’ celebrates advertising as entertainment – via Los Angeles Times
Bar Codes In Newspaper Ads Link To Web Content Via Mobile App – via MediaPost
A Note About Comments
With the recent changes to the Idaho Ad Agencies site, including the new publishing platform, hosting and such, there are still a few kinks in the system to work out. One of which is comments.
For the time being, comments are being loosely moderated. How so, you ask? Well, when you leave a comment, you are required to leave a name and email address. If it’s the first time you’ve left a comment on this platform, it will be held for moderation. Once that comment has been approved, it’ll appear on the site, and any comments you leave in the future should appear on the site automatically.
As time goes on, this process may get automated a little more, but for the time being, it is the way it is. Thanks for understanding.
Headline Roundup for April 6th
Changes at Drake Cooper
Or, a more polite way of saying that the staff size at Drake Cooper has decreased a bit.
A couple of weeks ago, word reached us that there had been layoffs at Drake Cooper. Of the staff listed on their website, two full-time and one part-time had been let go. A fourth, a limited-term contractor, also had their project scaled back at the same time.
I had a chance to trade messages with CEO Jamie Cooper about these changes, and he confirmed that they had made cuts, and also provided a little insight into the reasoning behind it:
Slower start to 2009 after a very strong 2008. No big changes other than the economy finally catching us a bit. The other thing I would mention is these moves are also reflective of the change to more digital work in our shop. Our client work in the digital realm (all sorts of work – not just websites) is growing quickly and our staff adjustments need to support that growth.
As has been the case with others, this is an unfortunate reality of the business environment that we’re in. To those who were affected, give us a shout and we’ll get you listed in the Available Talent section of the website.
I fully expect that Drake Cooper, and other agencies that have gone through the layoff process recently, to bounce back in the near future. As I’m sure many would agree, I look forward to once again writing about new hires and seeing a rash of job openings in the industry.
Client-Side Job Opening: Marketing Manager / Coordinator
The Idaho Botanical Garden in Boise is looking for a Marketing Manager / Coordinator.
From the job listing on their website:
Responsible for developing, maintaining and implementing marketing strategies to meet organizational objectives. Evaluates current programs along with client and market feedback to determine marketing plan changes as needed. Oversees all marketing, advertising and promotional activities. Works closely with key partners, IBG staff, and Board members to develop new tools and coordinate messaging and image of the Idaho Botanical Garden.
This is an independent contractor position, and an estimated workload of 20-30 hours per week. Resumes should be sent to the folks at the Idaho Botanical Garden by end of day Tuesday, April 7th.