Author: Brian

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Job openings at DaviesMoore

Our friends at DaviesMoore are looking to add to their staff:

Digital Marketing Manager/Director

Position Overview

The Digital Marketing Manager/Director (title dependent on experience) is responsible for the successful development and execution of digital strategies for client brands and DaviesMoore.  The role requires an innovator, a trendsetter, a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities.

The Digital Manager/Director creates the ideas that bridge web, mobile, creative, gaming, and digital media, etc., and provides solutions to multi-service clients based on consumer insight. This person answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. This person must have a love of the new, a passion for digital trends, and an understanding of consumers and brands.

The Digital Marketing Manager/Director develops, directs and executes digital strategies for clients that form part of overall Customer Relationship Marketing (CRM) and business strategies. This person plans the approach to digital initiatives including website and content development, search, social, email and digital advertising campaigns, as well as making recommendations regarding emerging digital and new technologies.

This individual combines an in-depth knowledge of client business objectives, internal online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations.

The Digital Marketing Manager/Director partners with the agency’s accounts, media, PR, creative and digital teams.

Web Developer

The successful candidate for this role will be someone who is dynamic and innovative in their approach to web development. We are looking for someone who can collaborate, conceptualize, build and maintain websites for a variety of clients.

We take pride in developing a custom web experience tailored to the brand’s objectives while integrating into the overall marketing strategy seamlessly. We seek to provide our clients with engagement websites that don’t simply provide a brochure of products and services but start and continue a dialogue with its visitors.

This approach to web design and development requires someone who doesn’t just build a site to a PSD or to meet client requirements but rather someone who thinks beyond what the client says they want and what will really move the dial for their business. Knowing when it makes sense to add interactivity or unique functionality and then having the confidence to coach the client and then build it will require someone who is a self starter and constantly stays on top of trends in web design. This person will always be educating themselves as to how to create new ways of engagement via the web regardless of the device a person chooses to access it.

The ideal candidate will also be agile yet efficient and organized, highly-skilled, confident, curious and a joy to work with.

Follow the links on the respective job titles for full details about each position and how to apply.

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New hire at SOVRN

From our friends over at SOVRN:

Chris BeckerSOVRN continues to grow and expand its capabilities with the recent addition of Chris Becker as Art Director and Designer. Chris joins the team of in-house creative and strategic brand builders with responsibilities in identity development, brand management and digital user experience design.

Chris has always felt the world could be a more beautiful place. This drew him to the graphic design field at an early age and then motivated him to earn two different arts degrees – first from North Idaho College, and later Boise State University. Now, this creative problem solver is applying his clean, modern aesthetic to diverse assignments in marketing and audience engagement for SOVRN clients.

Becker’s strong background in mass communication and passion for public art drive him to create simple yet compelling brand identity concepts and educational materials. His highly conceptual yet functional approach to digital media including website user experience, result in intuitively elegant online materials.

Learn more about Chris here.

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New hire at Oliver Russell

Oliver Russell in Boise continues to make moves. Their most recent is the addition of Tyler LaDouceur to their team as a Producer.

Before joining Oliver Russell, Tyler spent several years with DaviesMoore, most recently as Account Services Manager, where he was responsible for oversight of the account services department. While at DaviesMoore, he also held a variety of roles on both the account and media sides of their business. Prior to joining DaviesMoore, Tyler was with CLM Marketing & Advertising.

Tyler is a graduate of the University of North Dakota with a Bachelors of Business Administration in Marketing, a rabid hockey fan, and devoted husband and father. He also serves on the Board of Directors for the Boise Advertising Federation and is the incoming President for 2015-2016.

And as anyone who has ever met him will agree, he is one of the genuinely good people in this business.

Congratulations Tyler.

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The well-crafted brief

If you haven’t seen it by now, you owe it to yourself to take a few minutes and watch Close to Home, the latest in the It Can Wait campaign from AT&T.

Go ahead, we’ll wait.

As good as this piece is, for those of us in the ad world, the story behind it is even better.

Recently, Ad Age published The Story Behind AT&T’s Disturbing Phone-Safety Ad, Ann-Christine Diaz goes inside baseball on the film, how it was made, and the thinking behind it.

A few notable nuggets from the article:

AT&T research found that while the general audience, namely, consumers in their 30s, had agreed with messages from the previous ads, they were “rationalizing, giving reasons why they could [use their phones and drive] safely, whether it’s because they’re an experienced driver, or doing it at a stop sign,” among other things, said Ms. Kuckelman. Moreover, it showed that not just texting or email, but social media and other phone activities were contributing to accidents.

And this:

“The agency brief started with, ‘think of this not as an advertising campaign but an opportunity to save lives,'” Mr. Planchon said. “They wanted the tone to be raw and emotional.”

Take a few minutes and read the entire article. It’s worth it.

In the end, however, this a fact that we’ve seen over and over — in the right hands, a well-crafted creative brief provides the framework, and the opportunity, to do some amazing work.

If you’re on the creative side, insist on them. If you’re on the account side, write them. Then rewrite them. Make them better. Your client — and your agency — with thank you for it.

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Job Opening: Project Manager

PM Digital in Boise has an opening for a Project Manager (Online & Offline). From the job posting on LinkedIn:

The primary role of Project Manager at PM Digital is to oversee digital projects from inception to completion.  You will work directly with Relationship Management, Creative, Development and other teams to deliver a quality product/service on-time to our clients.

Responsibilities:

  • Facilitate the definition of project goals, objectives and scope
  • Define project tasks and develop project schedule
  • Define resource requirements and request assignment of project staff
  • Develop project budget and manage budget throughout the project
  • Gather estimates from internal team members, external partners and print vendors
  • Track project deliverables, ensuring all team members understand roles, expectations, deliverables and timelines
  • Traffic manager between agency, print vendor and client
  • Provide direction and support to project team
  • Identify project risks, develop mitigation plan and manage risks throughout the project
  • Quality assurance and reviewing proofs
  • Develop communication plan for internal and external (client) communication and execute plan throughout the project
  • Identify changes in scope, communicate to client and work with Account
  • Management (where applicable) on Change Orders

Full details about the job and how to apply can be found here.