Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Today the Idaho Lottery announced that, after a competitive review, they have awarded the Marketing Services Contract to DaviesMoore.

From the Idaho Lottery’s press release:

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Boise – The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.

“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”

After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.

“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”

Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009.  Collectively, the two groups bring together over 65 years of advertising experience in Idaho.  As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.

The contract, which had been held by Drake Cooper, will go into effect on July 1, 2009.  The contract is slated for an 18 month time period, with two one-year options for renewal.

Idaho Falls Advertising Federation Luncheon

The Idaho Falls Advertising Federation is presenting a luncheon on Thursday, May 21st, featuring guest speaker Megan Ronk, Executive Director of the Idaho Meth Project.  Ronk will be speaking to the group about the campaign, and sharing results from the initiative.

The details:
Date:  Thursday, May 21st
Time:   12:00pm – 1:30pm
Location:  Hard Hat Steakhouse, 1175 Pier View Drive, Idaho Falls, ID
Cost:  $13.50

This event is open to the public, however RSVPs must be received by noon on Wednesday.  RSVPs should be directed to Angela Ragan at 208-520-6873.

Ignite Boise 02

Stop what you’re doing and put this on your calendar.

Seriously, stop.

Now open your favorite calendar program, application, site, utility, datebook or sticky-note and write this down:

Ignite Boise 02: July 16th, 2009.

For those who may have missed the inaugural event, Ignite Boise 01 was a fantastic success.  And, if you’re not familiar with Ignite Boise, here’s a little more about the event:

WHAT IT IS:
Ignite Boise is a 3 hour-ish idea feeding frenzy that brings together artists, geeks, entrepreneurs, academics, government officials, and others to share their ideas in fast-paced, bite-sized presentations. It’s a great opportunity to meet smart, interesting people (if we do say so ourselves) and maybe even learn something.

THE GOAL:
Bringing together embers of big ideas to spark a blaze of creativity in Boise’s business and creative community –leaving attendees more educated and just as importantly, more inspired.

HOW IT WORKS:
Presenters each get five minutes and 20 slides (automatically rotating every 15 seconds) to talk on a topic of their choice. Everyone is invited to participate, though due to the limitations of space and time, only a handful will be selected to present at each event.

COST:
Zero. Zip. Nada. Ignite Boise is brought to you by a group of volunteers and sponsors.

If you’re interested in speaking at Ignite Boise 02, proposal submissions are now being accepted.  Submissions are due by June 5th at 5:00pm.

BAF Event – Three Ounces + Ice

Boise Advertising Federation - Three Ounces + Ice

The Boise Advertising Federation will conclude their events for the season with the final Three Ounces + Ice.

This event will feature recognition of Past Presidents, introduction of the new BAF Board of Directors, and a presentation from the Boise State University student’s “Retool Your Reality” campaign.  The students from BSU competed at the National Student Advertising Competition in Spokane, WA on April 17th, placing second overall, and received awards for “Best Presentation”, “Best PR Program”, and “Best Graphics”.

The rest of the story about the event:

Date:  Thursday, May 28th
Time
 – 4:00: Sign-in
 – 4:30: Past-Presidents recognition and BAF Board installation
 – 5:30:  Boise State NSAC Presentation
 – 6:00: Q&A and Social Hour
Location:  Beside Bardenay
Cost:
 – BAF Members: $10
 – Non-Members: $15
 Includes first drink and appetizers

To RSVP for this event, email Greg Giersch, or call 208-336-7511.