Rockies – The Winners: Public Service

Radio:

Silver RockieStoltz Marketing Group
Think Pink Inc., “Concert for the Cure”
Concept
:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell
Copy:  David Cook
Producer:  Journal Broadcast Group, PlumVoice Productions

Newspaper:

Silver Rockie United Way of Treasure Valley
United Way Treasure Valley, 2008 Newspaper Campaign
Concept
:  David Cook, Doug Gneiting, Kristy Weyrich
Copy:  David Cook
Art Director:  Doug Gneiting
Photographer:  Todd Meier

Interactive:

Silver RockieOliver Russell
I Believe in Sasquatch Website
Concept
:  Jesse Huffman
Copy:  Kelli Fulton, Russ Stoddard
Art Director:  Russ Stoddard
Production:  Curious Media
Illustrator:  Jesse Huffman

Poster:

Silver RockieDrake Cooper
Bam Jam, Bam Jam Poster
Concept:  Dennis Budell, Joe Quatrone
Copy:  Sean D. Young
Art Director:  Dennis Budell, Cale Cathey
Photographer:  Todd Meier
Production:  Cale Cathey
Producer:  TableRock Printing

Direct Marketing / Speciality Items:

Silver Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Wearables
Concept:  Jesse Huffman, Bethany Walter
Art Director:  Russ Stoddard
Production:  Tony Tino
Illustrator:  Jesse Huffman
Separator:  Bethany Walter
Casting:  Riverside Screen Printing

Campaign Single Media:

Silver RockieBoise Community Radio
Boise Community Radio, Radio Boise Event Posters
Concept:  Jason Sievers
Copy:  Jason Sievers
Art Director:  Jason Sievers
Production:  Jason Sievers
Illustrator:  Jason Sievers
Producer:  Boise Radio

Campaign Mixed Media:

Silver Rockie– Stoltz Marketing Group
Think Pink, Inc., “Think Pink, Inc. Campaign”
Concept:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster
Copy:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster, Katie Shamburg
Art Director:  Kate Holgate, Crissie McDowell
Photography:  David Cook, Kate Holgate, Jen Henriksen, Steve Smith
Illustrator:  Kate Holgate, Crissie McDowell
Producer:  NW Printing, Journal Broadcast Group, PlumVoice Productions

Audio Visual:

Citation: MusicNorth by Northwest Productions
Boise Convention & Visitors Bureau, Boise is…
Concept:  Steve Simkins
Art Director:  Steve Simkins
Photographer:  Steve Simkins, Jeff Noble
Production:  John Nance

Interative:

Gold Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Website
Concept:  Jesse Huffman
Copy:  Russ Stoddard
Art Director:  Russ Stoddard
Production:  Jesse Huffman
Illustrator:  Jesse Huffman

Rockies Award Show – The Winners

Just in case you missed it, Saturday night was the Rockies — the Idaho Advertising Federation’s Awards Show.  And mixed in between the celebration, laughter, discussions and libations, the awards were presented!

The next series of posts will feature the winners of awards in each of the categories.  By breaking it out this way, it won’t (hopefully) become one long laundry list of names.

Stay tuned.  More details and winners around the bend.

AAF Silver Medal Award Winner: Russ Stoddard

At Saturday night’s Rockies Award Show, Russ Stoddard, Founder and President of Oliver Russell, was awarded the AAF Silver Medal from the Idaho Advertising Federation.

Russ, who founded Oliver Russell in 1991, was recognized for his tireless efforts in the marketing and advertising industry, as well as his dedication to giving back to the community through the agency’s O-pen Purse initiative.  That initiative has, to date, given back over $1.2 million dollars in financial and in-kind support to deserving charities throughout the area.

Russ, in his typical laid-back style, was quick to point out that much of the success that he’s had over the years was due to the incredibly talented people that he’s had the fortune to work with over the years.  He kept his speech brief, but congratulations seemed to be flowing throughout the night.

It was a well-deserved recognition, and an excellent choice by the Silver Medal Committee.

Congratulations Russ.

AIGA Event: The Histories of House Industries

In June, AIGA Idaho will be presenting The Histories of House Industries, featuring Type Director Ken Barber.  The event is scheduled for Thursday, June 18th starting at 6:00 PM.  Location is still TBD at this point, but it’s worth getting it on the calendar now.

Details as they are now known:

Date:  Thursday, June 18th
Time:  6:00 pm
Location:  TBD
Cost:  TBD

Questions about the event, or AIGA in general, should be directed to the AIGA Idaho folks.

Do You Have What it Takes to be Ad Age’s Small Agency of the Year?

smallagencyawardsAdvertising Age, which freely admits that they follow the money in their coverage of the marketing and advertising world, is now on the lookout for the Small Agency of the Year.

What does that mean, exactly?  Well, from their website:

The aim of the awards is to try to uncover the best small agencies both in the U.S. (those agencies with fewer than 75 employees) and overseas (those agencies with fewer than 50 employees).

We are charging $150 per entry. Every shop that meets the size requirement is eligible, regardless of marketing discipline. And we’re not splitting this into categories by medium — we’re far more interested in finding the best ideas that did the most to move business.

There will be two categories: Best Small Agency and Best Small Agency Campaign.  Ad Age will recognize a U.S. and International winner for each, as well as finalists for both categories.  Profiles of the winning agencies will be published both in print and online on July 27th.

Cost to enter is $150 per entry.  If you think you’ve got the goods, the entry deadline is May 22nd.

Does Creative Matter? Absolutely.

Everyone and their dog has an opinion on what constitutes good creative.  Is it good if its memorable? Is it good if it tells a story? Is it good if its effective?

Sometimes, the answers come not from the industry, the peers and others inside the fishbowl, but from the clients and the results themselves.

Case in point: Last fall we featured work that was being done for the United Way of the Treasure Valley by a group of creatives in the Valley.  Last month, the United Way announced that their community campaign had generated $5.9 million in donations from individuals and corporations.  Today, the United Way announced 31 grant recipients of the funds.

Included in the article from the Idaho Statesman was a quote from Tod McKay, Vice President of Communications for United Way of Treasure Valley, recognizing the effort that went into the creative for the campaign:

The local United Way’s community campaign was hugely successful this year, despite hard economic times. The organization raised $5.9 million, a 9 percent increase over last year’s campaign and the most in the group’s 81-year history.

McKay said part of this year’s success can be attributed to a creative advertising campaign put together by some of the region’s lead advertising agencies free-of-charge.

“They helped us tell our story better than we’ve ever done before,” McKay said.

That’s when you know you’ve done a good job.

Congratulations, and well done, to everyone involved.

Coffee Morning

It’s about time to do it again.

The next Coffee Morning is scheduled for Friday, April 17th.

And, since it’s been a while since we last did this, here’s a quick reminder of what Coffee Morning is all about:

What is a Coffee Morning, you ask? Well, in a nutshell, it’s a loosely organized gathering, where people come together for coffee and conversation. There’s no agendas, no presentations – just an opportunity for people to chat, share ideas, and learn from one another.

All the details you’ve come to expect:

Date:  Friday, April 17th
Time:  7:30 am – 9:00 am (roughly – you’re welcome to show up anytime in between)
LocationJava Downtown, 6th & Idaho, Boise

Any questions in the mean time? Feel free to leave a comment here.