Author: Brian

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Hey ad peeps, are you up for a challenge?

This one comes courtesy of our friends at Oliver Russell:

Oliver Russell will match up to $500 in online donations from ad agencies and employees to the Feed Four More campaign to benefit the Idaho Foodbank — $5 provides breakfast for a family of four, and $10 buys lunch or dinner for the same family.

In other words, if our $500 is successfully matched, then we’ll provide 800 breakfasts — most important meal of the day! — to people who are struggling to put food on the table. A great way for those of us in the biz to give just a little in order to combat hunger over the holidays.

https://m.socialgoodnetwork.com/campaign/feed-four-more

Social Good Network developed the technology platform for the effort, which works across all devices, desktop, tablets, and mobile. We (Oliver Russell) contributed a pro-bono fundraising video, “Bellies.” Whole Foods Market Boise is sponsoring the initiative — the first location in the entire Whole Foods Market chain to enable online donations via Facebook and mobile. Boise rocks!

 

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What are the odds…

…of a small business in Nampa, Idaho making its way into a commercial during the Super Bowl?

Well, for the folks at Dairy Poop, the odds one in four.

Dairy Poop, based in Nampa, Idaho, is a finalist in the Intuit’s Small Business Big Game competition. Voting is open for another seven days, and the winner will receive a 30-second spot that will air during the Super Bowl, with Intuit covering the production and media cost.

More information about the Small Business Big Game contest is available here.

Learn more about Dairy Poop here.

Good luck to all of the finalists.

 

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IdahoRadioNews: Changes on the Boise radio dial

The changes in the Boise market never stop.  KSAS/103.3 Kiss FM transitioned to 103.5 FM on Thursday. The move was smartly marketed as an “upgrade” and is part of a number of station moves around the state.

Screen Shot 2013-11-01 at 11.09.20 PMA new station, KPHD/102.7 FM will soon light up in the market. It is currently broadcasting in the Elko, NV area, but once it begins to air in Boise it will have full market coverage (map at right). It is presently owned by Kevin Terry, who also owns a group of stations in Montana. It is unclear if Terry will operate the station. I’ve heard unconfirmed reports an existing local group will run the station.

KZNO/102.9 The Zone in Twin Falls is also moving – to 103.1 FM. KSKI Sun Valley will move from 103.7 to 94.5. Those three moves make up enough space on the FM band for the new signal at 102.7 (essentially moving all three around to open up the slot).

When first proposed this was even more complicated and impacted another half a dozen or so additional stations. To give you an idea of how long this process took, I first wrote about it in 2006 – more than seven years ago.

1013275_678280445523079_1618957351_nAs for Kiss – the station put a big push into the move. The transition itself had a few neat hooks for radio geeks. Music director Chris “Lucky tha DJ” Stewart played “Ooops… I Did It Again” by Britney Spears as the penultimate song on 103.3 FM. This was the very first song played when Kiss took over for a rock format in 2000.

They then played a song related to the station’s long-standing child abuse prevention awareness campaign. After an extensive bit of imaging, the station segued to 103.5 FM — and played… Baby Got Back by Sir Mixalot.

Then, since it was Halloween, Stewart played Thriller by Michael Jackson.  Thriller is a favorite of Darrell Calton at rival Impact Radio – who often plays the song on loop when launching new stations in the market. Hoss Grigg, the first program director for Kiss FM told me the station actually played Thriller during its transition from rock to pop as well. Neat symmetry.

You can hear an iPhone recording of the flip here:

(Don is the Internet Sales/Product Manager for KTVB, and the former editor of IdahoRadioNews.com).

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Jobs and Talent

For the long-time readers of Idaho Ad Agencies, you may remember that there used to be a page inside the Jobs and Talent section of the site that listed a variety of folks who were either looking for jobs, available for freelance work, or in other similar situations.

Unfortunately, that section was neglected for far too long, and much of it was outdated at best.

I’m wondering, however, if there’s enough interest in resurrecting that part of the site again, either in its original format or as something different. I’m still a fan of having an area where those who are looking for work or talent can find each other.

Thoughts? Leave a comment and let me know.

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Job Opening: Media Buyer/Coordinator

CLM Marketing & Advertising in Boise has an opening for an entry-level Media Buyer/Coordinator.

From the job description — also available on their website:

CLM Marketing & Advertising, located in the historical Boise Fire Station, is looking for a media team member to take on a variety of functions within our media team. Some of the roles the ideal candidate will provide include:

  • Jr. Media Buyer
  • Media Traffic Coordinator
  • Social Media Implementer
  • Research Assistant

Ideal candidate will be an analytical thinker that uses a combination of data analysis and common sense to negotiate and implement media buys that deliver results. The candidate must be detail-oriented to effectively perform media buying and traffic responsibilities ensuring accuracy and accountability for millions of media dollars. The candidates should be excited to learn and share new ideas in an ever-changing media landscape. The candidate must be a good communicator with the ability to juggle various forms of relationships internally, with media partners, and with clients.

For more information and how to apply, see the full job listing on their website.