Author: Brian

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Know How Indeed

While watching the Daytona 500 a little over a week ago, I happened to catch this spot from NAPA:

It made me laugh, enough so that I posted this shortly thereafter:

To which the folks at NAPA quickly replied to with this:

A perfectly appropriate response, and a great example of an organization recognizing that social is not a stand-alone channel, but rather something that can be woven throughout everything. And given the speed of their response, I have to assume that – much like Oreo during the Super Bowl – they knew exactly when their spots were scheduled to run, had the right people in the room, and had a plan in place for their responses.

And now, a little more than a week later, I’m writing about the entire thing here. NAPA Know How indeed. Well done to everyone behind this.

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On Quality

This was one of those random thoughts that struck a while ago, and just won’t go away…

What percentage of the work that you do is billable quality versus portfolio quality? And what would it take to move the work that you do closer to the latter on a daily basis?

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An interesting read from the folks over at Lost Remote

What happens when everyone debuts their Super Bowl commercials before the game?

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Job Opening: Lead Web Developer

DaviesMoore in Boise has an opening for a Lead Web Developer. From the listing on their website:

Boise-based marketing firm, DaviesMoore, is seeking a full-time, lead Web Developer to plan, develop, and manage a variety of websites and applications. The ideal candidate would be highly organized, a problem solver, and an accountable member of our creative team. The candidate must have the ability to meet strict deadlines, while working closely with our designers and our digital media coordinator to develop full-service solutions for a wide spectrum of clients.

Full details and how to apply can be found in the job listing on their website.

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IdahoRadioNews: Fall book results

Meridian radio towers
Meridian radio towers

You can scope out the 12+ results over here, but I’ve compiled a quick scorecard of winners (and losers) in areas folks care about.

  • Adults 25-54
    1. KSRV/96.1 Bob FM – Impact
    2. KCIX/Mix 106 – Peak
    3. KSAS/103.3 Kiss FM – Peak
  • Women 25-54
    1. tie – KCIX/Mix 106 – Peak
      tie – KSAS/103.3 Kiss FM – Peak
    2. tie – KXLT/107.9 Lite FM – Peak
      tie – KWYD/Wild 101 – Impact
      tie – KIZN/Kissin’ 92.3 – Cumulus
  • Men 25-54
    1. KSRV/96.1 Bob FM – Impact
    2. KQXR/100.3 The X – Journal
    3. KBOI/NewsTalk 670 – Cumulus
  • Mornings 12+
    1. KCIX/Mix 106
    2. KBOI/NewsTalk 670
  • Mornings W25-54
    1. tie – KCIX/Mix 106
      tie – KSAS/103.3 Kiss FM
  • Mornings M25-54
    1. KQXR/100.3 The X
    2. tie – KCIX/Mix 106
      tie – KSRV/96.1 Bob FM

A couple of other battles of note: The country battle was a bit of a split decision – KQFC won 12+, but KIZN won among women. KAWO, which was the big story in the last book fell off a bit in most demographics.

Lite FM handily topped KJOT among Christmas stations.

The story of this book might be a collapse at KKGL. As noted above, the station was topped in mornings among men by Mike & Kate on KCIX. Traditionally KCIX is strong with women in the morning and the syndicated Bob & Tom sees big strength among men – but in this book KKGL lost significant ground – with KKGL losing well more than half of its ratings points in the daypart. In another fluke, among 12+, KJOT beat KKGL – though KJOT was fueled by Christmas music, something they can’t sustain in the spring.

For the four groups, Impact and Peak have much to celebrate. Journal and Cumulus have a few bright spots but also feel like they have some work to do I’d imagine.