Jacksons Food Stores Selects New Agency

After a competitive review, Jacksons Food Stores has selected The Agency Creative Network as their Agency of Record, responsible for all marketing, advertising and public relations related activities. The Agency Creative Network was chosen over Stoltz Marketing Group, Oliver Russell, and CLM. The account had previously been held by CLM.

The change of agencies represents a dramatic shift for Jacksons Food Stores, and is a significant win for The Agency Creative Network. The account was a long-time CLM account, and had been with the shop since its days as WRC Advertising. Jacksons is Idaho’s 6th largest privately held corporation, and operates in Idaho, Nevada, Washington and Oregon.

The Agency Creative Network, founded and led by Jane Perlaky, describes itself as an “open network model.” It utilizes talent throughout the area, and assembles teams tailored to individual client needs. Said one member of the team involved in the Jacksons business, this “…shows that clients see the value in smart strategy and creativity, no matter how it comes together.”

Congratulations to The Agency Creative Network on a hard-earned win.

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REMINDER: CCC Event

Just a reminder that the Capital City Communicator’s event – Ethical & Legal Issues with Corporate Blogs is coming up this Tuesday, January 20th.

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Headline Roundup for January 15th

‘Dollars Spent’ Is So Biz 1.0 – via Adweek

Target Tries First Price Point Driven TV Ads – via Brandweek

Melding Media Spawns Fragmented Communications Landscape – via MarketingVox

Starbucks pledges free coffee in every volunteer’s cup – via Seattle Post-Intelligencer

Social networks threaten advertising growth – via Financial Times

DMA: ‘We Are All Direct Marketers Now’ – via MediaPost

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New Board of Directors for PRSA Idaho

The Idaho Chapter of the Public Relations Society of America has a new Board of Directors for 2009, including:

President: Joanne Taylor, Director of Public Relations at Drake Cooper
President-Elect: Sydney Sallabanks, Principal at Gallatin Public Affairs
Past President: Georganne Benjamin, Assistant Director of Strategic Communications at Regence
Secretary: Robbie Johnson, Public Information Specialist at Ada County Highway District
Treasurer: Rick Phillips, APR, Public Relations Manager at JR Simplot Company

Members-at-Large will include:
Beth Toal, Public Relations Manager at St. Luke’s Health System
David Compton, APR, Owner of Compton Communications
Christine Lynch, Public Affairs Communications Manager at Regence

Congratulations to all involved.

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Headline Roundup for January 14th

Moms Crack Whip On Household Spending – via MediaPost

Senior Marketers: Research, Innovation Key In ’09 – via MediaPost

Media Metrics: Go Forth and Multiply – via MediaPost

Free Fall: Mag Ad Pages Drop 17.2% In Q4 – via MediaPost

Major Media in the Shopping Aisle – via strategy+business

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