Cuts at CLM

Recently, word reached the Idaho Ad Agencies blog that CLM (formerly Closed Loop Marketing & Advertising) went through a round of layoffs, cutting 25 % of their staff.

At first glance, that number seems drastic. Put in context, they’ve cut 4 from what had been a staff of 16. The agency’s People section of their website reflects the reduced headcount as well.

This type of news is never what anyone likes to hear, but is reflective, even at the local level, of larger trends that are taking place in the marketing and advertising industry as a whole.

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Opening Thoughts for 2009

2009, by all accounts, is going to be a difficult year. But you don’t have to let it get to you. Here are a few thoughts to get the year started:

You will have to work hard this year. So will everybody else.

The work isn’t just going to come to you. You’re going to have to get creative to get it. The work is out there, if you’re willing to go find it.

Every once in a while you’re going to get kicked in the teeth. Kick back.

You have options. You always have options.

It’s not as bad as the media makes it out to be.

And above all else, remember this: Every once in a while you just need to stop, take a deep breath, and relax.

Happy New Year

Well, the book is closed on 2008, and the first pages of 2009 are already being written.

To the readers of the Idaho Ad Agencies blog, whether you’re a frequent or casual visitor, thank you for your contributions throughout the past year.

No matter how you look at it, 2009 looks to be a wild one. Let’s have a little fun along the way.

A new site for Blue 541

Our friends at Blue 541 in Coeur d’Alene have updated their agency website. It’s a nice showcase of their previous work, as well as their interactive capabilities.

Oh yeah, and they’ve got a cat too.

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Headline Roundup for December 30th

2009 Will Be Year Of Comfort Food, Cocktails – via MediaPost

Internet Tops Newspapers As News Source, Still Lags TV – via MediaPost

Why Local Sports May Pay Off for Marketers – via Ad Age

TV Retains Marketing Dollars in Hard Times – via The New York Times

Media Jobs? Depressing – via Ad Age

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