Recently, word reached the Idaho Ad Agencies blog that CLM (formerly Closed Loop Marketing & Advertising) went through a round of layoffs, cutting 25 % of their staff.
At first glance, that number seems drastic. Put in context, they’ve cut 4 from what had been a staff of 16. The agency’s People section of their website reflects the reduced headcount as well.
This type of news is never what anyone likes to hear, but is reflective, even at the local level, of larger trends that are taking place in the marketing and advertising industry as a whole.
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