Headline Roundup for December 4th

Kraft Takes Stove Top To The Streets, Bus Shelters – via MediaPost

Study Finds Online, Trade Shows Dominate B-to-B Spending – via MediaPost

The Metric behind the Slogan – via Strategy + Business

‘Several Cities’ Could Have No Daily Paper As Soon As 2010, Credit Rater Says – via Editor & Publisher

Specific Media: Display Ads Lift Searches – via MediaPost

Yes, I missed one yesterday. Sorry about that. I am curious to hear what people think of these Headline Roundup posts. Useful? Not? Interesting? Comment away.

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Latest BAF Podcast Now Available

The latest episode of the Three Courses + Cake Rewind, the Boise Advertising Federation podcast, is now available.

This episode features the presentation given by Hank Blank, of Hank Blank Inc. on October 23rd. Full details about the episode, the podcast, and how to download or subscribe are available on the Three Courses + Cake website.

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Call for Entries: CLIO Awards 2009

Entries are now being accepted for the 2009 CLIO Awards.

This marks the 50th anniversary of the CLIO Awards, and this year’s Festival will be held in Las Vegas, Nevada. From the CLIO website:

We’ve seen a lot over the past 50 years. But what we really want to see is what the next 50 years hold. So, in the spirit of looking ahead, we’re moving west. More specifically, Las Vegas. And we’re not stopping there. We’re adding new categories, new award shows and a renewed pledge to honor only the most innovative and original thinking. You can help by answering one simple question. What have you done that hasn’t been done?

Think your work has got what it takes to win in this competition? Take your best shot, but be sure to enter by January 23, 2009 February 13, 2009.

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Headline Roundup for December 2nd

Most Mobile Users Carry Phone ‘At All Times’ – via MarketingVOX

New Broadcast Shows Fail To Deliver – via MediaPost

Tricks of the Trade: Bartering for Ads – via Adweek

Closing the Marketing Credibility Gap – via MarketingProfs

Q3 Radio Revenue Slides 9% Despite Off-Air Gains, Political Spend – via MediaBuyerPlanner

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Job Openings in Eastern Idaho

The following job openings were found during a quick spin through the Eastern Idaho Craigslist:

Project Manager for Website Service Firm: Located in Idaho Falls, a “fast-growing website service business based in Idaho Falls is seeking a qualified individual to fill a project manager position.”

Web Developer & Designer: also located in Idaho Falls, “Our Graphic Design department is seeking an experienced Graphic Designer/Web Developer to join a local Video & Graphics House.”

More details about each of these positions can be found by following the respective links.

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