Headline Roundup for December 4th

Kraft Takes Stove Top To The Streets, Bus Shelters – via MediaPost

Study Finds Online, Trade Shows Dominate B-to-B Spending – via MediaPost

The Metric behind the Slogan – via Strategy + Business

‘Several Cities’ Could Have No Daily Paper As Soon As 2010, Credit Rater Says – via Editor & Publisher

Specific Media: Display Ads Lift Searches – via MediaPost

Yes, I missed one yesterday. Sorry about that. I am curious to hear what people think of these Headline Roundup posts. Useful? Not? Interesting? Comment away.

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