Category: agency news

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Oliver Russell founder pens guide to social enterprise and the purpose-driven movement

Oliver Russell founder Russ Stoddard recently celebrated the release of his new book, Rise Up—How to Build a Socially Conscious Business.

The book provides social entrepreneurs with a helpful guide and sets the stage for a powerful business trend where companies create profit for stakeholders through products, services, and business models that create social impact and public benefit alongside a financial return.

A special, early edition edition of Rise Up is now available for purchase at www.russstoddard.com. The book, which is being published by Elevate Publishing, will be released nationally in September 2017.

Read more about the book, how it came to be, and much more on either Oliver Russell’s or Russ Stoddard’s website.

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Catching up with…Fahlgren Mortine

Fahlgren Mortine

It’s been entirely too long since we’ve made the rounds and checked in on shops around the state, so let’s remedy that. Starting with Fahlgren Mortine in Boise.

In July of 2016, David Jenson joined Fahlgren Mortine in their Boise office as managing director and senior vice president. He was previously a co-founder of Allan & Jenson, a marketing research and strategy consulting firm with offices in Boise and Los Angeles. Jenson is a familiar face around Boise, serving as Oliver Russell’s managing director from 2007 to 2012.

At the same time, Shea Andersen was also promoted to a vice president role in the Boise office. In the two years since joining the company, Anderson has been influential in the growth of the business through new and existing client relationships, as well as development and mentorship of the Boise team.

From here we fast forward to October, when senior account executive Sophie Sestero was named BYP Young Professional of the Year.

https://twitter.com/thatshea/status/791454286844526592

Then, in December, Sestero was also named one of the Idaho Business Review’s 2017 Women of the Year. She, along with 49 other finalists, will be recognized at a reception, dinner and awards gala at the Boise Centre in March, where one of the 50 will be honored as the Idaho Business Review Woman of the Year.

We’ll catch up with others as time allows.

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New year. New name.

As 2017 kicks off in earnest, we’ve already seen at least one change on the marketing and communications front here in Idaho. On January 1st, the Gallatin Public Affairs office in Idaho was acquired by Portman Square Group.

Portman Square Group is led by Emily Baker, who was previously Managing Partner of Gallatin’s Boise office.

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Drake Cooper adds a trio of new talent

Drake Cooper in Boise recently added a trio of new talent to their team:

Vina Rathbone

Vina RathboneAs a graduate of Willamette University with a degree in Art History and Anthropology, Vina had no choice but to leave the country for lack of career prospects. She spent three years living in Buenos Aires, Argentina working remotely as a headhunter for tech PR professionals. Back stateside in 2013, she started a branding agency, ATOM, offering full digital design and marketing solutions to clients. In 2014 she joined Vacasa, a rapid-growth startup and built the international division, expanding the company into three new continents.

She serves on the board of the Boise Angel Alliance, and loves the local entrepreneurial and tech community. She is a graduate of Boise’s first code school, Boise CodeWorks, where she studied front end web development and UX design.

Vina negotiates better in Spanish than in English, and dances tango, but not as well as she downhill skis. She exclusively reads non-fiction, is always on the look-out for a new piece of art to add to her collection, and if you ever give her anything – she will probably sell it on Amazon.

Molly Horn

Molly HornAs a project manager, Molly sets goals and uses her skills and expertise to inspire a sense of shared purpose amongst her team. She works in close collaboration with Jacksons and Idaho Central Credit Union, coordinating promotions and campaigns for both companies. Molly appreciates the variety in her work, ensuring that every task is addressed and accomplished on-time. One day she could be on a TV shoot and the next she could be lost in research for a brand.

Molly received her BA in Marketing from Boise State University in December of 2015. Before joining the Drake Cooper team, she was the Digital Marketing Director for Proof Eyewear, a small sustainable eyewear company based out of Boise. There, she pioneered many of the marketing processes and fell head over heels for everything advertising. She still holds Proof near and dear to her heart, “Don’t Forget Your Roots!”

When she’s away from her work, Molly is usually with likeminded humans tromping trails, chasing first chair, or begging for brunch. All she wants for Christmas is a puppy.

Liesle Jensen

Liesle JensenAs a media buyer, Liesle analysis, negotiates and manages the ins and outs of all things media. Her borderline OCD for organization and passion for people make her a force to be reckoned with. Liesle values her partnerships with local media and strongly believes that the mutually beneficial agency/media perspective results in the most powerful campaigns.

Liesle is an equally proud Vandal as she is a Tri Delta sorority alumna and received a B.A. in Public Relations in 2013. Liesle brings years of media expertise with her time at the Idaho Statesman as well as at another local ad agency learning the tricks of the trade.

When she’s not buying TV, radio and print for our clients, Liesle loves to make huge messes baking in her kitchen, learning how to garden or taking advantage of the Boise foothills with her fiancé and lab puppy, Boone.

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Ernie Monroe calls it a career

Ernie Monroe, a fixture in the marketing and advertising industry for the past four decades, is now kicking his cowboy boots up in retirement.

Last week, Ernie officially retired from DaviesMoore, where he’s spent the last seven years, following the merger of Davies Rourke and MMG into DaviesMoore.

Before joining Davies Rourke in 1994, Ernie spent 15 years in advertising business in the Midwest, where he created and produced campaigns for national and regional consumer and business-to-business products, including food, beverage, financial services, and hospitality.

In his blog post about Ernie’s retirement, Edward Moore wrote:

…But, eight years ago, I got the opportunity to work with Ernie. I discovered something about what was inside the large artist in cowboy boots I’d met years earlier.  It turns out, Ernie is a sweetheart.

I’ve learned this through late night, heart-to-heart talks about the industry. I’ve learned this by watching his desire to do good work. I’ve learned this watching him take younger designers, illustrators, and creative directors (some who were technically his boss) under his wing to impart knowledge and advice that can only be gained through years of the hard knocks in this business. I’ve learned this by watching him dance with Mary and by listening to Mary talk about her husband. I’ve learned this by watching his eyes as he talks about his son, Ted.

Ernie is blunt, but speaks the truth. He is wickedly talented with a pencil in his hand, yet unafraid to learn the ways of the mouse. Ernie has cheated death and found true love.  He has driven fast, taken lots of chances and made a career out of what he loves. Ernie has made an impact on me and our business.

We’ll miss him around here. Congrats on your retirement.

Also, a few weeks earlier, the crew at DaviesMoore gathered to hear stories from Ernie and advice accumulated throughout his career:

Enjoy your retirement, Ernie. You’ve earned it.