Drake Cooper adds a trio of new talent

Drake Cooper in Boise recently added a trio of new talent to their team:

Vina Rathbone

Vina RathboneAs a graduate of Willamette University with a degree in Art History and Anthropology, Vina had no choice but to leave the country for lack of career prospects. She spent three years living in Buenos Aires, Argentina working remotely as a headhunter for tech PR professionals. Back stateside in 2013, she started a branding agency, ATOM, offering full digital design and marketing solutions to clients. In 2014 she joined Vacasa, a rapid-growth startup and built the international division, expanding the company into three new continents.

She serves on the board of the Boise Angel Alliance, and loves the local entrepreneurial and tech community. She is a graduate of Boise’s first code school, Boise CodeWorks, where she studied front end web development and UX design.

Vina negotiates better in Spanish than in English, and dances tango, but not as well as she downhill skis. She exclusively reads non-fiction, is always on the look-out for a new piece of art to add to her collection, and if you ever give her anything – she will probably sell it on Amazon.

Molly Horn

Molly HornAs a project manager, Molly sets goals and uses her skills and expertise to inspire a sense of shared purpose amongst her team. She works in close collaboration with Jacksons and Idaho Central Credit Union, coordinating promotions and campaigns for both companies. Molly appreciates the variety in her work, ensuring that every task is addressed and accomplished on-time. One day she could be on a TV shoot and the next she could be lost in research for a brand.

Molly received her BA in Marketing from Boise State University in December of 2015. Before joining the Drake Cooper team, she was the Digital Marketing Director for Proof Eyewear, a small sustainable eyewear company based out of Boise. There, she pioneered many of the marketing processes and fell head over heels for everything advertising. She still holds Proof near and dear to her heart, “Don’t Forget Your Roots!”

When she’s away from her work, Molly is usually with likeminded humans tromping trails, chasing first chair, or begging for brunch. All she wants for Christmas is a puppy.

Liesle Jensen

Liesle JensenAs a media buyer, Liesle analysis, negotiates and manages the ins and outs of all things media. Her borderline OCD for organization and passion for people make her a force to be reckoned with. Liesle values her partnerships with local media and strongly believes that the mutually beneficial agency/media perspective results in the most powerful campaigns.

Liesle is an equally proud Vandal as she is a Tri Delta sorority alumna and received a B.A. in Public Relations in 2013. Liesle brings years of media expertise with her time at the Idaho Statesman as well as at another local ad agency learning the tricks of the trade.

When she’s not buying TV, radio and print for our clients, Liesle loves to make huge messes baking in her kitchen, learning how to garden or taking advantage of the Boise foothills with her fiancé and lab puppy, Boone.

Ernie Monroe calls it a career

Ernie Monroe, a fixture in the marketing and advertising industry for the past four decades, is now kicking his cowboy boots up in retirement.

Last week, Ernie officially retired from DaviesMoore, where he’s spent the last seven years, following the merger of Davies Rourke and MMG into DaviesMoore.

Before joining Davies Rourke in 1994, Ernie spent 15 years in advertising business in the Midwest, where he created and produced campaigns for national and regional consumer and business-to-business products, including food, beverage, financial services, and hospitality.

In his blog post about Ernie’s retirement, Edward Moore wrote:

…But, eight years ago, I got the opportunity to work with Ernie. I discovered something about what was inside the large artist in cowboy boots I’d met years earlier.  It turns out, Ernie is a sweetheart.

I’ve learned this through late night, heart-to-heart talks about the industry. I’ve learned this by watching his desire to do good work. I’ve learned this watching him take younger designers, illustrators, and creative directors (some who were technically his boss) under his wing to impart knowledge and advice that can only be gained through years of the hard knocks in this business. I’ve learned this by watching him dance with Mary and by listening to Mary talk about her husband. I’ve learned this by watching his eyes as he talks about his son, Ted.

Ernie is blunt, but speaks the truth. He is wickedly talented with a pencil in his hand, yet unafraid to learn the ways of the mouse. Ernie has cheated death and found true love.  He has driven fast, taken lots of chances and made a career out of what he loves. Ernie has made an impact on me and our business.

We’ll miss him around here. Congrats on your retirement.

Also, a few weeks earlier, the crew at DaviesMoore gathered to hear stories from Ernie and advice accumulated throughout his career:

Enjoy your retirement, Ernie. You’ve earned it.

Fresh faces in new places

We’ve heard of a few new hires and additions recently. Here are some we’ve come across:

Jodi Sali, Senior Copywriter & Director of Production, DaviesMoore

Jodi joins DaviesMoore after a 20+ year career in radio that included on-air, engineering and production roles. Most recently, he was Director of Production Awesomeness at Town Square Media.

Kristin Fitzpatrick, Digital Account Coordinator, DaviesMoore

Another recent DaviesMoore addition, Kristin received her Bachelor of Arts degree from Humboldt State University, and was previously with Conservation Voters For Idaho (CVI) as a Membership, Events, and Communication Coordinator.

Tyler Schnur, Engagement Specialist, Drake Cooper

As Engagement Specialist, Tyler interacts within the digital realm and creative spaces at Drake Cooper. He was previously a Communications intern in the United States Senate for Senator Mike Crapo, and graduated from Boise State University with a BA in Communications-Public Relations.

Nichole Santa Maria, Digital Sales Manager, KTVB News Group

Nichole was recently appointed digital sales manager with KTVB News Group. She was previously senior digital account executive and KTFT digital sales manager. Nichole is a graduate of Gonzaga University with a master’s in communication and leadership.

Nichole also replaces occasional IAA contributor Don Day, who announced that he was leaving KTVB after 17 years with the organization.

Who else have we missed?

In case you hadn’t heard…

Andrew Piron joined Drake Cooper as Chief Operating Officer about two months ago.

Prior to joining Drake, Piron spent the past seven years at Balihoo, most recently serving as President. Before Balihoo, he held a variety of positions with Venga Ventures, Roost, MeeVee and more.

You can read more about Andrew and his background on Drake Cooper’s blog post announcing the addition.

From the “Things we’ve neglected to write about” file

A couple of old news items, but for those tho may have missed it…

Idaho Lottery awards new contracts

Last November, Mitchell+Palmer and CLM were awarded marketing services contracts from the Idaho Lottery. Mitchell+Palmer now handles creative services for the Lottery, while CLM added strategic planning services for the Lottery, in addition to the media planning and buying services, which they’ve handled since January 2013.

A full release from the Idaho Lottery is available here.

The Drake Cooper has been sold

Not the agency, the building.