Now we all know that husbands and wives get promotions or new jobs all the time. These two just happened to do it at – or around – the same time.
First it was Tanya Vaughan, who recently became VP, Digital Marketing Services at DaviesMoore. Previously she was Director of Marketing at Cradlepoint, and prior to that was Vice President of Marketing at Bodybuilding.com.
Shortly thereafter, Shane Vaughan left Balihoo, where he served as Chief Marketing Officer, to become President of Ecommerce at Agri Beef.
Congratulations to both. And no squabbling about who has the better job title.
Travis Dryden has joined the SOVRN Creative ranks, advising and supporting both current and future SOVRN clients with a combination of account planning, strategic marketing and creative development specializing in content creation and management.
Travis comes to SOVRN with over 20 years of big agency, small agency, startup and military leadership experience in his messenger bag. He’s developed award-winning go-to-market, branding, and targeted B2B and B2C campaigns across a number of industries including agriculture, high tech, automotive, construction and building, retail, education, insurance, healthcare, action sports and consumer lifestyle. In his diverse career, Travis has contributed to the success of Apple, Boeing, Discovery Center of Idaho, Goodyear, Idaho Conservation League, Intel, Jim Beam, Simplot, Lowe’s, Micron, Microsoft, Motorola, Nike, Oakley, T-Mobile and others.
You can scope out the 12+ results over here, but I’ve compiled a quick scorecard of winners (and losers) in areas folks care about.
Adults 25-54
KSRV/96.1 Bob FM – Impact
KCIX/Mix 106 – Peak
KSAS/103.3 Kiss FM – Peak
Women 25-54
tie – KCIX/Mix 106 – Peak
tie – KSAS/103.3 Kiss FM – Peak
tie – KXLT/107.9 Lite FM – Peak
tie – KWYD/Wild 101 – Impact
tie – KIZN/Kissin’ 92.3 – Cumulus
Men 25-54
KSRV/96.1 Bob FM – Impact
KQXR/100.3 The X – Journal
KBOI/NewsTalk 670 – Cumulus
Mornings 12+
KCIX/Mix 106
KBOI/NewsTalk 670
Mornings W25-54
tie – KCIX/Mix 106
tie – KSAS/103.3 Kiss FM
Mornings M25-54
KQXR/100.3 The X
tie – KCIX/Mix 106
tie – KSRV/96.1 Bob FM
A couple of other battles of note: The country battle was a bit of a split decision – KQFC won 12+, but KIZN won among women. KAWO, which was the big story in the last book fell off a bit in most demographics.
Lite FM handily topped KJOT among Christmas stations.
The story of this book might be a collapse at KKGL. As noted above, the station was topped in mornings among men by Mike & Kate on KCIX. Traditionally KCIX is strong with women in the morning and the syndicated Bob & Tom sees big strength among men – but in this book KKGL lost significant ground – with KKGL losing well more than half of its ratings points in the daypart. In another fluke, among 12+, KJOT beat KKGL – though KJOT was fueled by Christmas music, something they can’t sustain in the spring.
For the four groups, Impact and Peak have much to celebrate. Journal and Cumulus have a few bright spots but also feel like they have some work to do I’d imagine.
Another change is coming to the Boise radio dial. KINF-AM 730 will pick up the ESPN Radio contract in the market, effective January 1, according to the station.
The lineup has not yet been announced by Impact Radio, which owns the station. The move will force some changes at KTIK/93-1 The Ticket – which currently has the ESPN contract in the market. Jeff Caves, the station’s afternoon host, said he could not comment – but Impact GM Darrell Calton told me that 730 AM will be the exclusive home for ESPN content.
KTIK, for now, still has its tentpoles: Jim Rome (syndicated by Premiere Radio Networks), and local afternoon show Idaho Sports Talk.
In October, KTIK’s owner Cumulus announced it would drop ESPN in favor of CBS Sports Radio in 47 markets.
KINF-AM currently airs news/talk programming. This move will give the Boise market three major sports stations, along with KFXD/Sports 630.
Standard disclosure: Don Day wrote the IdahoRadioNews.com blog for more than six years and currently manages digital sales & products for KTVB.
Their work for Northern Quest Resort & Casino won a Gaming Voice Award for best website, besting other entrants such as MGM Resorts International, Bally’s Corporation and Mandalay Bay Resort.
