And it’s a split decision.
While we first got wind of this a couple of weeks ago, last Friday the Idaho Lottery made the news official:
Drake Cooper and CLM have both been awarded marketing services contracts.
Drake will handle all strategic planning and creative services while CLM will handle all media services.
From the folks at the Idaho Lottery:
“The current incumbent, Davies Moore of Boise, has been a pleasure to work with, has done an excellent job for the Idaho Lottery, and was in the running for elements of the contract going forward. However, good government practices require that we take significant contracts out for competitive bid when those contracts expire on their terms,” explained Idaho Lottery Director Jeff Anderson. “The announcement of our Intent to Award these contracts to both Drake Cooper and CLM was a result of their responsiveness to our Request for Proposals. I´m confident both local agencies will meet our marketing and advertising needs by providing the best value possible to the citizens of Idaho.”
“As a responsible state agency, the bidding process is healthy for us to achieve our goals and maximize our benefits to Idaho’s public schools and the State’s permanent buildings,” added Sherie Moody-St. Clair, Idaho Lottery Marketing Director. “We’re fortunate in Idaho that we have so many talented advertising agencies to work with. By separating the services, this unique idea will allow us the opportunity to have more resources available to provide responsible and effective marketing campaigns.”
Both contracts begin on January 1, 2013.
Robinson cut his teeth at Wieden + Kennedy, the “Just Do It” agency, who sent him to work at their offices in London and the Netherlands. He also served as Finance Director at several firms in Amsterdam, including 180 Amsterdam, Amsterdam Worldwide and The Reeves Agency, and he filled the role of interim CFO at 72andSunny in Los Angeles. Throughout his travels, Robinson pursued his passion as a classically trained operatic tenor. He now performs with Opera Idaho.
Smith is a man of many talents, from design to educational technology. His work has shined for the Walt Disney Company, MTV, VH1, HBO, Showtime, Nickelodeon, and Snoop Dogg. Holding degrees in music, business, and technology, Smith brings high taste and ingenuity to the Mitchell + Palmer family.