The Not-So-Terrible Twos for SOVRN Creative

Our friends over at SOVRN Creative celebrated their second anniversary recently, and shared a few highlights from the past two years, including:

  • Joe has learned more about trash and recycling, water conservation, wastewater management, and nursing than he ever thought he would. Unless you want to incur his wrath, don’t throw away anything that can be recycled. And unless you’ve got a spare hour, don’t mention anything about wastewater or Steven Seagal.
  • For our work in 2009, we earned a Silver Addy and a Gold Rockie for Rapture in Six Cantos, Silver Rockies for both the Parallels video and the Wastewater 2020 video, an Impact Excellence Award for Curb It, and a bunch of Citations for Excellence. Pretty cool, especially since we submitted 5 pieces and received 10 awards!
  • For our annual board meeting, we took a fishing trip. It got pretty dicey at moments, especially since Joe out-caught Philip, the accomplished fisherman. It made it worse that Joe was borrowing Philip’s equipment and hadn’t been fishing for over 20 years. Brian managed to catch quite a few silver Natty Lights.

Whether you want to call it a birthday, an anniversary, or just a milestone — congratulations are in order to Brian, Joe and Philip for all the success they’ve had so far, and what we’re sure will be much more still to come.

They’re in good company too, joining the likes of Mitchell + Palmer and Red Sky Public Relations, who also celebrated their second years in business this spring.

New Hires at Oliver Russell

Oliver Russell in Boise has added two new faces to their staff:

Greg Herzog joins the agency as Account Supervisor, and Raechelle Clark as Account Coordinator.

From Oliver Russell’s website:

Greg joins the team from Creative Media Development, a leading integrated marketing company based in Portland, where he served as producer of direct response interactive projects and product launches for Cisco, Microsoft, and Autodesk, among others. His work experience spans nearly a decade as a strategist and manager in direct response.

Raechelle joins Oliver Russell from the Boise branch of the Muscular Dystrophy Association of Boise, where she was in charge of fundraising activities and cause-related marketing programs throughout Southern Idaho. Prior to that, she was a manager at the Arts and Culture Alliance of Coeur d’Alene and communications director at the Coeur d’Alene Chamber of Commerce.

Greg will plan, monitor, and track campaign results to ensure optimal performance on behalf of our B-to-B and direct response clients, as well as supervise the account team. Raechelle will manage internal processes and assist in client communications to ensure projects run smoothly, with accuracy, and on schedule.

Congratulations to both.

Headline Roundup

Duke study: TiVo doesn’t hurt TV advertising – via Triangle Business Journal

Bud Light to Be NFL’s Official Beer – via Wall Street Journal

BBDO Snatches Webby Agency Award – via Adweek

Industry Explores New Compensation Model for Talent – via Ad Age

Headline Roundup

Just because we haven’t done one of these in a while… A few headlines from around the industry:

Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014 – via MediaPost

Welcome to the New Normal – via Talent Zoo

Employee Benefits – via Brandweek

Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent – via Ad Age

New Hires at Stoltz Marketing Group

Stoltz Marketing Group has added to their staff with two new hires:

First, Sydney Sallabanks has joined the agency as Public Relations Director to lead the agency’s strategic communications and public relations practice. with two decades of public relations experience, Sydney has particular expertise in media relations, crisis mitigation, public affairs, strategic communications, campaigns and signature events.

Prior to joining Stoltz Marketing Group, she was most recently was principal at Gallatin Public Affairs, where she was responsible for developing and implementing strategic communications plans and managing media relations for a diverse group of clients including the University of Idaho, Friedman Memorial Airport and Idaho Public Television. Before Gallatin, she was director of communications at University of Idaho, Boise where she served as regional press secretary to the university president and managed internal and external communications.   She is president of the Idaho delegation of the Public Relations Society of America and a board member and lobbyist of the Idaho Press Club.  She is a longstanding volunteer with local charitable organizations including Junior League Boise and Big Brother/Big Sister. A graduate of Leadership Boise, Sydney has also been honored as “Woman of the Year” by the Idaho Business Review and recognized as one of Boise’s “Accomplished Under 40.” She is a graduate of the University of Oregon’s School of Journalism.

The second new hire or note is, well…me.

No, this is not some belated April Fool’s Day joke.

I’ve joined Stoltz Marketing Group as Interactive Services Manager.  I’ll be working with a variety of key accounts, and will be involved with a number of client and agency initiatives in the online space.  Long-time readers of the Idaho Ad Agencies blog are familiar with my past experience and history, so I’ll spare you the details here.

But fear not, dear readers — the Idaho Ad Agencies blog will continue much as it has in the past.  Like the industry, it has evolved over time, and will continue to do so into the future.